Épisodes

  • S2 E3 Stop Avoiding Objections: The Key to Easier Conversations
    Jan 16 2025

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend, welcome back!! Today, I’m tackling one of the biggest challenges in sales: objections. Instead of viewing objections as roadblocks, we’re flipping the script and seeing them as opportunities to deepen trust, provide clarity, and move your potential clients closer to a confident "yes." Whether you’ve heard “I need to think about it,” “I’m not ready yet,” or “I can’t afford it,” this episode will teach you how to reframe these moments into meaningful conversations that build connections.

    We’ll explore why objections trigger fears like rejection or confrontation, what avoiding objections is costing your business, and how to shift your mindset to approach them with confidence and empathy. You’ll also hear practical clarity questions for addressing common objections and strategies for making objections a natural and effective part of your sales conversations.

    In this episode, you'll learn:

    • Why objections are opportunities for clarity, not rejections
    • How to reframe objections as chances to serve your clients confidently
    • Simple questions to uncover the real concerns behind common objections
    • The importance of discovery calls in reducing future objections
    • How handling objections can build trust and position you as an expert
    • Practical strategies to confidently address objections and guide decisions


    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    23 min
  • S2 E2 Why Your Sales Convos Are Sucking The Life Out Of You (And How to Fix Them)
    Jan 9 2025

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend, welcome back!! Today, I’m breaking down why sales conversations can leave you feeling drained and how to transform them into confident, authentic exchanges that help you win clients. If you’ve ever felt ghosted or disappointed after a sales call, I’ll walk you through the two biggest obstacles—lack of clarity and uncertainty—and share strategies to tackle them head-on.

    You’ll hear how I’ve created a repeatable sales system, the common pitfalls I’ve seen (like word vomiting or relying on DMs), and how I’ve mastered handling objections with confidence. I’ll also share my go-to tips for keeping the conversation focused on your potential client and making sure every sales call ends with a clear next step.

    What you’ll learn in this episode:

    • Why clarity and confidence are the keys to successful sales conversations
    • How to build your own repeatable sales system for every interaction
    • My favorite questions to ask during the discovery phase to build trust
    • How I handle objections using my proven playbook
    • The importance of always leading with a clear call to action

    By the end of this episode, you’ll have actionable tips to turn your sales conversations into authentic, client-winning powerhouses that feel good for both you and your prospects.

    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    28 min
  • S2 E1 I’m Baaack!! Why Confident Sales Conversations Are Your 2025 Game-Changer
    Jan 2 2025

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend! In today’s episode, I’m diving into why sales conversations are absolutely crucial for your business success in 2025. Sales aren’t about being pushy – they’re about being authentic, genuinely curious, and coming from a place of wanting to help. When you approach sales with confidence, you build trust, clarity, and control, all of which are key to growing your business. I’ll share how to structure your sales conversations, boost your confidence, and ultimately attract higher-quality clients. Let’s make this year your best one yet!

    What you'll learn:

    • The importance of sales conversations and how they build trust with potential clients
    • How to approach sales with authenticity and curiosity, making the process feel natural, not pushy
    • Why confidence is a game-changer in sales, and how to start building it today
    • A simple exercise to boost your confidence before your next sales call
    • Practical tips for structuring your sales conversations to create clarity and control

    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    18 min
  • 050 5 Game-Changing Lessons from 50 Episodes of Solo and Guest Podcasting That Will Help You Make Money
    Sep 26 2024

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend, welcome back!! Today, we're celebrating a huge milestone—my 50th podcast episode! 🥳 Can you believe it? I’m looking back on this wild journey from starting my podcast with zero experience (yep, nada!) to where I am now. And let me tell you, it hasn’t always been easy.

    In this episode, I’m sharing the five not-so-glamorous but totally real 'aha' moments I've had along the way. We’re talking about the struggles we women entrepreneurs face, like selling confidently (ugh!), the trap of focusing too much on marketing and not enough on our sales process, and staying true to ourselves in a world that loves to shout ‘fake it ‘til you make it.’

    Oh, and can we talk about how Instagram is NOT a business model? Yeah, I went there! And lastly, the hardest part—learning to truly value ourselves and our work. 💪

    By the end of this episode, you'll know why having a solid sales process is a game-changer and how building emotional resilience can make or break your business. So get ready for some real talk and a pep talk on knowing your worth, because, girl, you’re making a difference every single day—at home and in your business. Let’s dive in!

    CONNECT WITH GWEN:

    Grab my Sales Conversation Audit

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    21 min
  • 049 [Re-Air] The Difference Between Marketing And Sales That You Must Know As An Entrepreneur
    Sep 19 2024

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hear from my friend and former colleague, Jacob Siner as he explains the difference of marketing and sales. Jacob, who is currently a Marketing Director, has over a decade of experience in marketing helps draw the line in the sand with when you market vs when you sell.

    It's power packed with tangible/actionable steps you can start taking now!!

    We cover:


    • How marketing and sales SHOULD work together
    • The 3 categories of focus (PR, marketing, sales)
    • Examples of how and when to use PR, marketing & sales
    • Someone who is marketing qualified vs sales qualified
    • What to do when you want to shift in your business like start selling a larger ticketed item.


    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    33 min
  • 048 How to Thrive While Selling in Economic Uncertainty
    Sep 12 2024

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Sales Conversation Audit

    https://www.gritandtenacityconsulting.com/gt-sales-audit



    Hey girlfriend, welcome back!! Let's talk about it- the economic uncertainty and its impact on sales and the importance of authenticity, curiosity, and the desire to help in confident selling. We talk about my decision to pivot back to the basics and stop my previously scheduled BootCamp. We also talk about the need to adjust to buyer behavior changes, anticipate money objections, maintain clarity in sales conversations, enhancing follow-ups, and building trust with clients during these uncertain times and so much more. Girlfriend, the focus is on staying consistent, understanding the slow down in sales cycles, and continually showcasing value to prospective clients. Let's do this together!



    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    22 min
  • 047 The Impact and Power of Saying Yes to Selling with Karen Ridle
    Sep 5 2024

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend, welcome back!! Today we're chatting with one of my dearest friends, Karen Ridle, National Senior Sales Director with Mary Kay! Karen talks about the importance of embracing opportunities handed by God and talks about her 32-year journey with Mary Kay. This conversation highlights the significance of grit, tenacity, faith, and continuous personal growth. Karen also elaborates on her new initiative, the Extraordinary Leader Project, which is rooted in biblical leadership traits and highlights the necessity of being courageous, maintaining integrity, and impacting others positively while prioritizing intimacy with the Lord.

    Karen Ridle is a National Sales Director with Mary Kay Cosmetics. She has been building her business for almost 32 years and is currently driving her 13th free Mary Kay car and her 11 Pink Cadillac....which is the beautiful Pink Cadillac Escalade! Karen's passion is mentoring women to believe bigger in the dreams God places in their heart and developing an action plan for them to realize those dreams. She has been leading women for most of those 32 years and loves watching the personal growth that occurs on a leadership journey.


    Karen lives in Glen Allen, VA and has been married to Chuck for 22 years. Karen has 1 son, Trey, and he is now married and he and his wife, Abigail have 2 little boys, Calvin and Griffin. Karen loves her early morning walks, reading great books that grow her in her faith and in her leadership, and she is also excited to try a fabulous new wine!


    Register for the Fall Boot Camp!!


    CONNECT WITH KAREN:

    Email: keridle@verizon.net (Put in the subject Extraordinary Leader Project)


    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    30 min
  • 046 Faith, Entrepreneurship and Partnering with God for Success with Jessica Negron-Solis
    Aug 29 2024

    ✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls" ✨

    Hey girlfriend, welcome back!! In this episode, we chat with Christian business coach for women and moms, Jessica Negron-Solis. We talk about the challenges and rewards of selling confidently by leaning into your authentic self and rejecting traditional sales norms. We dive into topics like:

    -Overcoming imposter syndrome

    -Integrating Faith into business

    -The importance of having the right mindset

    Jessica also her journey from photographer to business coach and offers insights on inviting God into daily business operations. This episode is so good & it will empower you to build purpose-driven businesses that align with your values!


    CONNECT WITH JESSICA:

    Website https://jessicansolis.com/podcast

    Instagram: @jessican.solis



    CONNECT WITH GWEN:

    Website: https://gritandtenacityconsulting.com

    IG: @gritandtenacityconsulting

    Email: gritandtenacityconsulting@gmail.com

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    28 min