Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies - and how the once-essential CRM tools are quickly becoming outdated through autonomous platforms.

In this episode, Kerry and Jimmy explore how automation and AI are revolutionizing customer engagement, from predictive analytics and conversational AI to autonomous workflows that eliminate the need to answer inquiries manually. They debate whether CRMs can evolve fast enough to integrate these capabilities or if they will be replaced by next-generation tools that offer smarter, more efficient customer management workflows, making these traditional tools obsolete.

Kerry and Jimmy’s Words of Wisdom: "The days of manually updating CRMs, inputting endless data, and relying on outdated workflows are quickly fading. AI and automation aren’t just incremental upgrades, they’re fundamentally reshaping how businesses engage with customers, predict needs, and drive relationships. The real question isn’t whether CRMs will evolve, but whether they’ll remain relevant at all in a world where intelligent systems can anticipate, automate, and optimize customer interactions with little to no human intervention."

Resources: Maximize Productivity with Automation and Copilot Capabilities

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how apartment communities face growing pressure to implement pet-friendly policies that balance renters' needs and local and state regulations that align with accessibility, disabilities, and fair housing requirements.

In this episode, Kerry and Jimmy examine the challenges of managing pet policies, including breed restrictions, the distinction between service animals and emotional support animals (ESAs), and the legal obligations surrounding them. They also discuss the importance of recognizing the differences in these classifications, how to handle accommodation requests, and best practices for compliance without compromising community standards.

Kerry and Jimmy’s Words of Wisdom: "As pet ownership continues to grow, multifamily operators face a delicate balancing act of creating pet-friendly communities while maintaining order and compliance. But when you add service animals and emotional support animals into the mix, things can get even more complex. Understanding the legal distinctions and responsibilities under the ADA and FHA isn’t just important; it's essential to providing an inclusive and respectful living environment for all residents."

Resources: Powering Search to Sofa Solution for Today's Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil a groundbreaking initiative through the philanthropic contributions of the Kerry & Melinda Kirby Foundation, which is providing kidney patients throughout Louisiana with transportation to and from their lifesaving dialysis treatments.

In this episode, Kerry and Jimmy discuss this initiative, the vital role of access in healthcare, and the driving force behind the Kerry & Melinda Kirby Foundation providing funding for this project. The duo dive deep into how this first-of-its-kind program enables social workers statewide to schedule non-emergency medical transportation and how Kerry worked with Uber Health to bring their HIPAA-enabled logistics platform into this initiative to provide access to stress-free transportation.

Kerry and Jimmy’s Words of Wisdom: " True success is measured not by what we achieve for ourselves, but by how much we give back to our community—lifting others up, creating opportunities, and leaving a lasting impact where it matters most. Giving back is about more than just generosity; it's about building connections, fostering growth, and creating a ripple effect of positive change."

Resources: Ride With Kenny

#GivingBack #Health #WeCare

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with operations for achieving efficiency and scalability.

In this episode, Kerry and Jimmy examine insights they have learned from industry leaders. These insights uncover the critical roadblocks facing Proptech vendors, such as overcoming resistance to change and integrating solutions into legacy systems. They discuss the importance of education, trust-building, and strategic partnerships in driving adoption and the need to ditch old-school sales tactics that alienate potential buyers of your products.

Kerry and Jimmy’s Words of Wisdom: "Breaking into the multifamily housing industry with a Proptech solution isn't just about having the best product, it's about understanding the complex decision-making processes and proving your value at every step. Success requires a deep knowledge of the industry and a commitment to showing measurable results that align with operators' goals of efficiency, scalability, and resident satisfaction."

Resources: Market, Lease, and Retain Inside a Single Platform

#Multifamily #Proptech #Marketing

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the transformative power of social media in apartment marketing. In today’s digital-first world, staying active on social platforms isn’t just an option—it’s essential for creating visibility, attracting renters, and strengthening brand reputation.

In this episode, Kerry and Jimmy explore how multifamily operators can leverage social media to market their communities effectively. From crafting compelling posts highlighting property features to engaging with prospects and residents in real time, they outline actionable strategies for building trust, boosting engagement, and showcasing a property’s unique personality. They discuss the importance of consistency, the role of analytics in optimizing performance, and how platforms like Instagram, Facebook, and TikTok are reshaping how apartment communities connect with their audience.

Kerry and Jimmy’s Words of Wisdom: "Social media is more than a marketing tool—it’s a platform for building relationships. By staying active, authentic, and strategic, multifamily operators can fill vacancies faster and foster a sense of community that sets their brand apart. Success on social media requires creativity, consistency, and a commitment to staying connected. The communities that embrace this approach will thrive in today’s competitive landscape."

Resources: Utilize Social Leveraging to Reduce Vacancy Rates

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the hot-button topic recently highlighted in a MultifamilyBiz.com article: the multifamily housing industry’s growing reliance on ADA accessibility overlays and the potential risks they pose. This episode unpacks why these quick-fix solutions are becoming increasing litigation targets — and why they often fall short of delivering true accessibility.

In this episode, Kerry and Jimmy provide an in-depth analysis of the article’s key points, discussing how accessibility overlays frequently fail to meet the Web Content Accessibility Guidelines (WCAG) and may leave multifamily operators exposed to compliance risks. They’ll explore the pitfalls of relying on automated overlays versus implementing comprehensive accessibility solutions that ensure inclusivity for all users, including those with disabilities.

Kerry and Jimmy’s Words of Wisdom: " Accessibility overlays have proven to be a liability, not a solution. True accessibility starts with understanding and addressing the needs of all users — not just a failed attempt at checking a compliance box. Multifamily operators have a responsibility to create digital spaces that are inclusive, user-friendly, and legally compliant. It’s time to move beyond shortcuts and invest in lasting, meaningful accessibility improvements that benefit everyone."

Resources: Multifamily Housing Industry's Overreliance on Website Accessibility Widgets

#Multifamily #WCAG #Proptech

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical role of training teams on new technology implementations in multifamily housing operations. This podcast focuses on how proper training becomes a cornerstone of successful adoption for onsite teams to embrace cutting-edge tools that streamline workflows, improve resident experiences, and boost efficiency.

In this episode, Kerry and Jimmy highlight the challenges multifamily operators face when rolling out new platforms, including resistance to change, varying levels of tech proficiency, and balancing training with day-to-day operations. The duo shares insights on developing awareness programs and hands-on learning techniques and offering ongoing support to ensure long-term success. They emphasize the importance of fostering a culture of continuous learning and adaptability within organizations.

Kerry and Jimmy’s Words of Wisdom: "Embracing new technology isn’t just about upgrading systems, it’s about empowering people. Successful implementation hinges on training that transforms hesitation into confidence and curiosity into mastery. Multifamily teams must be equipped to use tools and leverage them for real impact, streamlining operations and enhancing resident experiences.”

Resources: Time to Rethink Operating Models

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they lay out their bold predictions for the future of proptech in multifamily housing for the new year. This podcast analyzes the accelerating convergence of self-service technologies, artificial intelligence, and automation, highlighting how these innovations reshape property management, renter onboarding, and resident experiences.

In this episode, Kerry and Jimmy explore emerging trends poised to define the next wave of growth and efficiency in the multifamily industry. They examine how AI transforms decision-making processes, improves predictive analytics, and optimizes operations. They also explore how automation streamlines everything from leasing workflows to communication channels, enabling staff to focus on high-value tasks. At the same time, technology handles repetitive processes, while self-service tools such as chatbots, digital leasing, and service portals create around-the-clock digital interaction.

Kerry and Jimmy’s Words of Wisdom: "The future of multifamily housing isn’t just automated - it’s intelligent. AI, self-service, and automation are no longer trends; they’re the foundation for smarter, more efficient communities. Success in this new era depends on leveraging technology to enhance, not replace, human experiences. It’s about creating seamless interactions, predictive insights, and operational agility. The businesses that embrace this shift today will lead the market tomorrow. Innovation isn’t optional; it’s the new standard."

Resources: Bridging The Gaps in Renter Experience