In this episode of The Digital Shift™, Jessica Green delves into the power of lead magnets as a game-changing strategy for building a loyal and engaged audience. Learn why lead magnets are the key to extracting your audience from social platforms and creating a valuable lead list that you own. Jessica breaks down how to design lead magnets that solve specific problems, attract the right people, and build trust.
She also explores the importance of automation in streamlining your lead capture process, ensuring you can focus on converting leads into customers. Whether you’re new to lead magnets or looking to refine your strategy, this episode offers practical tips and actionable advice to help you grow your audience effectively.

“A great lead magnet doesn’t just capture attention—it solves a problem and builds trust, making it the first step in creating loyal, engaged customers.”

Who This Episode is For:

• Entrepreneurs looking to grow their audience and customer base.
• Social marketers who want to extract leads from platforms like Instagram and TikTok.
• Business owners ready to embrace automation for streamlined lead capture.
• Anyone struggling to turn social media followers into paying customers.

Actionable Step:

Identify one pain point your ideal customer is facing. Design a simple lead magnet, like a quiz, checklist, or guide, that solves this problem. Use automation to deliver it and follow up with your leads to build trust and connection.

Key Topics Covered:

• What Lead Magnets Are and Why They Matter:
  • Extracting leads from social platforms to protect your audience and business.
  • Building a list that you own, independent of social media algorithms.
• Types of Lead Magnets:
  • Content-Based: Templates, guides, and case studies.
  • Interactive: Quizzes, surveys, and calculators.
  • Educational: Webinars, mini-courses, and tutorials.
  • Action-Oriented: Challenges and planners.
  • Exclusive Access: Free trials and VIP lists.
• Designing Effective Lead Magnets:
  • How to create a lead magnet that solves a specific problem in under 24 hours.
  • Ensuring your lead magnet is actionable, valuable, and targeted.
• The Role of Automation:
  • Using tools like Self Made Hub to deliver lead magnets seamlessly.
  • Setting up follow-up sequences to nurture leads and drive conversions.
• Common Mistakes to Avoid:
  • Failing to deliver the promised lead magnet.
  • Creating fluff content that doesn’t provide real value.
  • Overwhelming your audience with overly complex or lengthy lead magnets.

Ready to gro

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson takes you on a deep dive into the transformative power of automating your customer journey. From awareness to conversion to retention, Natasha outlines the critical stages of the customer experience and how automation bridges the gaps where many businesses fall short.

Discover how automations like welcome sequences, follow-up workflows, and retention campaigns can save time, increase conversions, and turn customers into raving fans. With real-world examples and actionable advice, this episode is a must-listen for entrepreneurs ready to serve their customers at the highest level while scaling their business efficiently.

“Automation isn’t just a tool—it’s the key to creating consistent, meaningful connections that build loyalty and trust.”

Who This Episode is For:

•Entrepreneurs and business owners overwhelmed by manual follow-ups and inconsistent customer journeys.

•Social marketers and network marketers looking to nurture their leads and retain more customers.

•Anyone ready to embrace technology to scale their business without losing the personal touch.

Actionable Step:

Review your customer journey. Identify one stage—awareness, conversion, or retention—where you can implement an automation, such as a welcome sequence or retention campaign, and take action to set it up this week.

Key Topics Covered:

•The Customer Journey Stages: Awareness, consideration, conversion, retention, and advocacy—and where most businesses miss out.

•Why Automation is Non-Negotiable: The time limitations of manual follow-ups and how automation ensures consistent touchpoints.

•3 Automations You Can Implement Today:

1.Welcome Sequences: Build trust and introduce your brand with automated onboarding.

2.Follow-Up Workflows: Ensure every lead receives the information they need to convert.

3.Retention Campaigns: Keep customers engaged and encourage repeat business with drip campaigns.

•Real-Life Success Story: A client who implemented automation and saw $1,200 in sales in just one weekend.

•Breaking Down the Numbers: Why consistent follow-ups (5-14 touches) are critical for increasing conversions.

•Self Made Hub Tools: How our automation templates and systems make implementation easy for businesses of all sizes.

Ready to transform your customer journey with automation? Start simplifying your systems today with the Self Made Hub. Sign up for a free trial at www.self-made.biz/membership-options.

If you enjoyed this episode, please leave a review to help others find The Digital Shift™!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson sits down with Shauna Mucklow to discuss the pivotal role of technology and systems in scaling a successful business. Shauna, a top leader in the network marketing industry, shares her journey from traditional business ownership to embracing automation as a tool for creating authentic connections with her customers and team.

Together, they explore how integrating smart automations not only preserves the personal touch but also enhances customer retention and team growth. Shauna shares her innovative strategies for onboarding, social media engagement, and customer service, proving that scaling with systems doesn’t mean losing authenticity—it means amplifying it.

This episode is packed with actionable advice and real-world examples for entrepreneurs ready to shift their mindset, embrace technology, and scale their businesses.

Quote of the Episode:
“Automation doesn’t replace connection—it creates the space for more of it.”

Who This Episode is For:
Network marketers seeking to scale their teams without losing the personal touch.

Entrepreneurs overwhelmed by managing growth who need practical, tech-driven solutions.

Business owners who are ready to stop duct-taping systems together and embrace simplified, scalable solutions.

Actionable Step:
Review your current follow-up process. Identify one area where automation could save you time—whether it’s customer follow-ups, team onboarding, or lead nurturing—and take the first step to implement it this week.

Key Topics Covered:

•Shauna’s Entrepreneurial Journey: From traditional business to network marketing success.

•Embracing Social Media: Tips for using social media authentically and effectively.

•The Power of Automation: How smart systems free up time while maintaining personal connection.

•Retention Strategies That Work: The importance of post-purchase journeys and personalized follow-ups.

•Onboarding for Success: Creating scalable systems that empower every team member to thrive.

•Self Made Hub Tools: How simplified systems and automations are driving business growth.

Ready to scale your business with smart systems? Start simplifying today with the Self Made Hub. Sign up for a free trial at www.self-made.biz/membership-options. And if you loved this episode, don’t forget to leave a review to help others find our show!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire