In this episode of The Digital Shift™, Jessica Green delves into the power of lead magnets as a game-changing strategy for building a loyal and engaged audience. Learn why lead magnets are the key to extracting your audience from social platforms and creating a valuable lead list that you own. Jessica breaks down how to design lead magnets that solve specific problems, attract the right people, and build trust.
She also explores the importance of automation in streamlining your lead capture process, ensuring you can focus on converting leads into customers. Whether you’re new to lead magnets or looking to refine your strategy, this episode offers practical tips and actionable advice to help you grow your audience effectively.

“A great lead magnet doesn’t just capture attention—it solves a problem and builds trust, making it the first step in creating loyal, engaged customers.”

Who This Episode is For:

• Entrepreneurs looking to grow their audience and customer base.
• Social marketers who want to extract leads from platforms like Instagram and TikTok.
• Business owners ready to embrace automation for streamlined lead capture.
• Anyone struggling to turn social media followers into paying customers.

Actionable Step:

Identify one pain point your ideal customer is facing. Design a simple lead magnet, like a quiz, checklist, or guide, that solves this problem. Use automation to deliver it and follow up with your leads to build trust and connection.

Key Topics Covered:

• What Lead Magnets Are and Why They Matter:
  • Extracting leads from social platforms to protect your audience and business.
  • Building a list that you own, independent of social media algorithms.
• Types of Lead Magnets:
  • Content-Based: Templates, guides, and case studies.
  • Interactive: Quizzes, surveys, and calculators.
  • Educational: Webinars, mini-courses, and tutorials.
  • Action-Oriented: Challenges and planners.
  • Exclusive Access: Free trials and VIP lists.
• Designing Effective Lead Magnets:
  • How to create a lead magnet that solves a specific problem in under 24 hours.
  • Ensuring your lead magnet is actionable, valuable, and targeted.
• The Role of Automation:
  • Using tools like Self Made Hub to deliver lead magnets seamlessly.
  • Setting up follow-up sequences to nurture leads and drive conversions.
• Common Mistakes to Avoid:
  • Failing to deliver the promised lead magnet.
  • Creating fluff content that doesn’t provide real value.
  • Overwhelming your audience with overly complex or lengthy lead magnets.

Ready to gro

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson takes you on a deep dive into the transformative power of automating your customer journey. From awareness to conversion to retention, Natasha outlines the critical stages of the customer experience and how automation bridges the gaps where many businesses fall short.

Discover how automations like welcome sequences, follow-up workflows, and retention campaigns can save time, increase conversions, and turn customers into raving fans. With real-world examples and actionable advice, this episode is a must-listen for entrepreneurs ready to serve their customers at the highest level while scaling their business efficiently.

“Automation isn’t just a tool—it’s the key to creating consistent, meaningful connections that build loyalty and trust.”

Who This Episode is For:

•Entrepreneurs and business owners overwhelmed by manual follow-ups and inconsistent customer journeys.

•Social marketers and network marketers looking to nurture their leads and retain more customers.

•Anyone ready to embrace technology to scale their business without losing the personal touch.

Actionable Step:

Review your customer journey. Identify one stage—awareness, conversion, or retention—where you can implement an automation, such as a welcome sequence or retention campaign, and take action to set it up this week.

Key Topics Covered:

•The Customer Journey Stages: Awareness, consideration, conversion, retention, and advocacy—and where most businesses miss out.

•Why Automation is Non-Negotiable: The time limitations of manual follow-ups and how automation ensures consistent touchpoints.

•3 Automations You Can Implement Today:

1.Welcome Sequences: Build trust and introduce your brand with automated onboarding.

2.Follow-Up Workflows: Ensure every lead receives the information they need to convert.

3.Retention Campaigns: Keep customers engaged and encourage repeat business with drip campaigns.

•Real-Life Success Story: A client who implemented automation and saw $1,200 in sales in just one weekend.

•Breaking Down the Numbers: Why consistent follow-ups (5-14 touches) are critical for increasing conversions.

•Self Made Hub Tools: How our automation templates and systems make implementation easy for businesses of all sizes.

Ready to transform your customer journey with automation? Start simplifying your systems today with the Self Made Hub. Sign up for a free trial at www.self-made.biz/membership-options.

If you enjoyed this episode, please leave a review to help others find The Digital Shift™!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson sits down with Shauna Mucklow to discuss the pivotal role of technology and systems in scaling a successful business. Shauna, a top leader in the network marketing industry, shares her journey from traditional business ownership to embracing automation as a tool for creating authentic connections with her customers and team.

Together, they explore how integrating smart automations not only preserves the personal touch but also enhances customer retention and team growth. Shauna shares her innovative strategies for onboarding, social media engagement, and customer service, proving that scaling with systems doesn’t mean losing authenticity—it means amplifying it.

This episode is packed with actionable advice and real-world examples for entrepreneurs ready to shift their mindset, embrace technology, and scale their businesses.

Quote of the Episode:
“Automation doesn’t replace connection—it creates the space for more of it.”

Who This Episode is For:
Network marketers seeking to scale their teams without losing the personal touch.

Entrepreneurs overwhelmed by managing growth who need practical, tech-driven solutions.

Business owners who are ready to stop duct-taping systems together and embrace simplified, scalable solutions.

Actionable Step:
Review your current follow-up process. Identify one area where automation could save you time—whether it’s customer follow-ups, team onboarding, or lead nurturing—and take the first step to implement it this week.

Key Topics Covered:

•Shauna’s Entrepreneurial Journey: From traditional business to network marketing success.

•Embracing Social Media: Tips for using social media authentically and effectively.

•The Power of Automation: How smart systems free up time while maintaining personal connection.

•Retention Strategies That Work: The importance of post-purchase journeys and personalized follow-ups.

•Onboarding for Success: Creating scalable systems that empower every team member to thrive.

•Self Made Hub Tools: How simplified systems and automations are driving business growth.

Ready to scale your business with smart systems? Start simplifying today with the Self Made Hub. Sign up for a free trial at www.self-made.biz/membership-options. And if you loved this episode, don’t forget to leave a review to help others find our show!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, hosts Jessica Green and Natasha Roberson uncover the transformative power of automation for entrepreneurs and business owners. From streamlining repetitive tasks to enhancing customer retention and scaling operations, automation is no longer a luxury—it’s a necessity.

Jessica and Natasha discuss the benefits of automation, common mistakes to avoid, and actionable steps to start integrating automation into your business. Learn how tools like the Self Made Hub simplify workflows, create personalized experiences, and give you back precious time to focus on growth.

This episode is filled with practical advice, tools, and insights to help you scale your business, improve customer experiences, and free up more time to spend with loved ones—all while boosting your bottom line.

“Automation isn’t about replacing the personal touch—it’s about scaling it.”

Who This Episode is For:

Entrepreneurs, solopreneurs, and small business owners who:

•Feel overwhelmed by repetitive tasks.

•Struggle to keep up with customer follow-ups.

•Want to save time while scaling their business.

Actionable Step:

1.Identify a repetitive task in your business (e.g., customer follow-ups, appointment reminders, lead nurturing).

2.Choose one automation tool to start with (e.g., email or SMS).

3.Map out a basic workflow and implement it this week.

Key Topics Covered:

•Why Automation is Crucial for Business Success: The modern entrepreneur’s edge in saving time and scaling growth.

•Top Automation Tools for Entrepreneurs: Self Made Hub’s features vs. other platforms.

•Getting Started with Automation: First steps to automate repetitive tasks.

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this value-packed episode of The Digital Shift™, hosts Natasha Roberson is joined by Coach Fryer, a seasoned social media coach for entrepreneurs and network marketers. Dive into the strategies behind his GNC method—Growth, Nurture, Convert—and learn how to leverage social media to build relationships, attract leads, and drive conversions.

Coach Fryer shares his inspiring journey from professional baseball to network marketing and, ultimately, to becoming a sought-after social media coach. Discover how small adjustments to your social media strategy can transform your business, from creating engaging content to managing meaningful conversations that convert.

Plus, Natasha discusses the importance of using tools like the Self Made Hub to simplify your back-end processes, nurture leads effectively, and automate follow-ups—all without losing that personal touch.

This episode is filled with actionable tips for anyone looking to simplify their social media strategy and create scalable systems for lasting success.

“Growth, nurture, and conversion aren’t just social media strategies—they’re the foundation of every successful business.”

Who This Episode is For:
Entrepreneurs, social marketers, and business owners who want to simplify their social media strategy, build authentic relationships, and drive meaningful conversions.

Map out your GNC strategy: Write down one way to grow your audience, one way to nurture your current followers, and one way to convert leads into paying customers.

Key Topics Covered:

•Coach Fryer’s journey from professional baseball to social media coaching.

•The GNC method: Growth, Nurture, Convert—how it applies to any business model.

•Simplifying your social media strategy by focusing on one platform.

•Leveraging content types like reels, carousels, and live videos to attract and engage followers.

•Building trust through personalized follow-ups and automations.

•The power of the Self Made Hub in scaling your business with technology and automation.

•Using intentionality to save time and achieve better results on social media.

Ready to simplify your social media and scale your business? Try the Self Made Hub today! Visit www.self-made.biz to explore our all-in-one platform and see how it can transform your business.

Don’t forget to follow Coach Fryer and check out his Reels2Riches course for more game-changing strategies!

"Next week, we’ll explore how to build a high-converting DM automation strategy that nurtures leads and drives sales effortlessly. Don’t miss it!"

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson interviews Jess Green on the foundational topic of branding. Together, they dive deep into what it takes to define your customer avatar and craft a brand voice that resonates with your audience. Jess shares her insights on why targeting the right audience is essential, how to avoid common pitfalls, and how technology like ChatGPT can revolutionize the way you connect with your ideal customer.

This episode is packed with practical advice and actionable steps to help entrepreneurs, network marketers, and business owners create a brand that not only attracts but also converts. If you’ve ever struggled to figure out who you’re talking to or how to communicate your message effectively, this is the episode for you.

“Your brand is not about selling to everyone—it’s about connecting deeply with the right one.”

Who This Episode is For:
Entrepreneurs and business owners who want to refine their branding for better results.

Network marketers and social marketers who struggle with defining their audience.

Creators who want to understand how to craft messaging that converts followers into fans.

Download the Customer Avatar Worksheet linked below. Take 30 minutes to define your ideal customer, focusing on demographics, pain points, and goals. Use the results to refine your content strategy.

www.self-made.biz/perfect-match

Key Topics Covered:

•What Is a Customer Avatar? Understanding its role in branding.

•The Importance of Specificity: Why you can’t target everyone and expect results.

•Common Mistakes: Avoiding the trap of wide-net marketing.

•Messaging that Converts: How to align your voice with your avatar’s needs.

•Tech for Branding: Using tools like ChatGPT to refine your messaging.

•Beyond Products: How to create a brand for attracting business partners.

•Consistency and Review: How often to revisit and update your avatar.

•The Conversion Impact System: Leveraging the Self Made Hub to nurture and scale.

“Ready to refine your brand and attract the right audience? Download our free Customer Avatar Worksheet and start building your brand today. Visit www.self-made.biz/perfect-match. And if you loved this episode, please leave a review to help others find our show!”

“Next week, we’re sitting down with Coach Fryer to discuss the latest trends in social media and how to craft high-converting content in 2024. Don’t miss it!”

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

Mastering Customer Retention with Sarah Johnson: Systems for Success and Genuine Connection

In this episode of The Digital Shift™, Jessica Green welcomes Sarah Johnson—aka Simply Sarah J—a top-ranked leader in customer retention at Beyond Slim and a passionate advocate for mental wellness. Sarah shares her proven systems for building lasting customer relationships, creating genuine connections, and maintaining one of the highest retention rates in her company.

Discover how Sarah uses duplicatable processes, strategic follow-ups, and authentic engagement to keep customers coming back. She also delves into the mental wellness component of her business, discussing how balancing physical and emotional well-being strengthens client trust and loyalty. Whether you’re struggling with customer retention or looking to create a community that supports your business goals, this episode is packed with actionable tips you won’t want to miss!

• The importance of customer retention and how it fuels long-term business success.
• Sarah’s duplicatable systems for building customer loyalty and fostering community.
• How to balance automated systems with personal touches for a humanized approach.
• Practical tips for maintaining customer engagement and avoiding common pitfalls.
• Integrating mental wellness into business practices to create authentic connections.
• Tools and strategies for simplifying follow-up and staying organized.

"Ready to build systems for customer retention like Sarah? Try the Self Made Hub for free! Our all-in-one platform offers tools for organizing, tracking, and engaging with customers seamlessly. Visit www.self-made.biz to get started today!"

To learn more about Sarah Johnson:

• Visit Sarah on Instagram: Simply Sarah J
• Visit Sarah on Facebook: Simply Sarah J

Customer retention isn’t just about sales—it’s about building trust, adding value, and creating a community where your clients feel truly supported.

Next week, Jessica dives into Building a Brand that Connects: How to Define Your Customer Avatar. This episode will equip you with the tools and strategies to understand your ideal audience, create a brand that resonates, and retain loyal customers. Don’t miss it!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, hosts Jessica Green and Natasha Roberson unpack the transformative power of social media automation for entrepreneurs. Learn how automating comment replies and DM flows can help you save time, nurture leads, and drive conversions—all while maintaining authenticity. Natasha, the automation guru at Self Made Hub, shares her insights into designing workflows that are both personal and effective, and Jessica offers practical strategies to get started without overwhelm.

Discover how tools like SocialSync™ take the hassle out of follow-ups, allowing you to focus on scaling your business. Whether you’re new to automation or looking to refine your process, this episode provides actionable tips and strategies to help you engage with your audience effortlessly.

• What is social media automation, and how does it help businesses talk to their leads?
• Crafting effective DM flows to nurture leads and convert them into customers.
• Balancing automated responses with personal touches for higher engagement.
• Common mistakes entrepreneurs make with automation and how to avoid them.
• How to use automation to build a digital lead list and stay organized.
• Introducing SocialSync™ by Self Made Hub: The system that connects your social media to seamless automation.

Ready to automate your business and scale smarter? Try Self Made Hub for free and see how SocialSync™ can revolutionize your follow-ups and lead nurturing. Visit https://www.self-made.biz to get started today

Social media automation lets you get your time back while increasing leads and conversations—it’s the perfect marriage of passion and productivity.

Next week, I’m chatting with Sarah Johnson, aka ‘Simply Sarah J,’ about how she’s mastered customer retention to become #1 at Beyond Slim. We’ll dive into her award-winning systems, the genuine connections she builds with clients, and her approach to blending wellness and business success. Don’t miss this inspiring and actionable episode!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire