Advertising Marketing

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

The world of marketing has made a dramatic shift in recent years, and it’s all thanks to social media! Facebook is a great way to showcase your brand. If your business is not on Facebook, you’re already missing out on a lot. Your customers will enjoy being part of a business that is proactively working on building an active, engaged community. Establishing meaningful, long-term relationships with your audience is essential for your success. How do you that? Social Media Marketing 2021: Facebook Advertising will walk you through it.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!