American Business

When it comes to the entertainment world and movie business, few names are as recognizable as Walt Disney, a versatile writer, producer, director, artist, and voice actor who literally turned his name into a billion-dollar business. Whether it was through the creation of iconic cartoons like Mickey Mouse or America's favorite theme parks, Disney and his assorted businesses have entertained countless numbers of people across the globe, particularly young kids.

Few Americans have a reputation and legacy anything like Henry Ford's, the man whose name is still associated with one of the world's most famous car companies. Ford is unquestionably one of his country's most famous industrialists, and his use of an assembly line to mass produce automobiles was not only innovative but also made it possible for Americans to own cars en masse.

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

Growing up in a single parent home with a father that inspired perseverance and fairness, Marques Ogden learned how to define his values and set goals. Ogden attended Howard University from 1998-2002, where he played Division I football. He followed his dream and his brother Jonathan's footsteps, eventually getting drafted into the NFL in 2003. Overall, he played for five years as an offensive lineman with the Titans, Bills, Ravens and Jaguars. Even during the off season, Ogden helped train football players in Europe, both physically and mentally. At the age of 27, he founded a construction company called Kayden Premier Enterprises, a business that grew rapidly in its first few years, but Ogden and the business eventually went bankrupt, after Ogden loss almost two million dollars on one project in a time period just under 90 days. At his darkest point, the NFL came in and helped Ogden restructure his life. With hard work and determination, he became a motivational speaker and marketing leader, helping to build others up to succeed. Through it all, Ogden dealt with his own personal demons of drinking and gambling to make it regardless of obstacles that were in his path!

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

Thousands of people serving their communities have discovered surprising things about leadership: it's much more about listening than directing, more about learning than knowing, more about willingness to deeply challenge themselves than any special inborn qualities - and that grasping all this is a rewarding practice that never ends. This is their story.

Business journalist Robert Spector grew up working in his family's butcher shop in Perth Amboy, New Jersey, where he learned invaluable lessons about the independent retail business sand about life. Mom & pop stores have always brought people together, fostering a sense of neighborhood identity and camaraderie, and are the glue that connects people in big cities and small towns alike.

Working in Denmark might seem straightforward for Americans: Danes speak excellent English, and Denmark is a great place to do business. Infrastructure is good, corruption is minimal, innovation is respected, and business structures are flexible. Still, many Americans put a foot wrong - often by being too energetic, too upbeat, too aggressive, too American.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

1976. A 22-year-old Japanese American woman enters the management ranks of a major corporation and encounters...just what you'd expect. Sexism. Misogyny. Racial bias. And she breaks barriers anyway. From the moment Elaine Koyama was hired as a management trainee at agri-business giant Cargill, Inc., she found herself entangled in the endless fight to wedge herself through the doors the women's movement opened.

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery

Times of crisis call for revolutionary leadership. What better model could we have for courage and creativity under fire than those who found themselves in positions of leadership during the American Revolutionary War? Now Pat Williams helps you apply their genius to your sphere of influence. Through the remarkable stories of more than 25 leaders of the American Revolution, you'll discover fresh insight into how great leaders are formed, refined, tested, and strengthened.

The authoritative work on the subject of how to make money by simply investing a few hundred dollars in order to make thousands of dollars per month in just a few months. But, there are a plethora of opportunities out there today and each of them claim to be the way to make millions fast. So many of them are full of so many deceitful and misleading claims that the author felt it necessary to publish a definitive work that listed the main ingredients in your company, the product, the Industry so that you do not waste your time and energy.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

Ken Chenault’s life confounds stereotypical presumptions about and expectations for a Black American man. Born in Mineola, New York, to a dentist and a hygienist as the civil rights movement began to gather steam, much of his childhood and early adult years unfolded in a modest middle-class setting during the political and social tumult of the 1960s—the Vietnam War, the struggle for racial equality, the fight for women’s rights, the rise of the counterculture. Though he was partly informed by these inescapable influences, even then, Chenault displayed an independence of thought.

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of cultural upbringing in our lives and careers. In the book, you'll explore the varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people.

FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.