Behavior Business
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Still the Best Marketing Book Ever
- Écrit par Erin Courtney Adair le 2020-05-28
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
- Date de publication: 2016-04-26
- Langue: Anglais
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Prix courant: 27,96$ ou 1 crédit
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Lords of Finance
- The Bankers Who Broke the World
- Auteur(s): Liaquat Ahamed
- Narrateur(s): Stephen Hoye
- Durée: 18 h et 32 min
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It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.
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audiobk didnt get my attention in timely fashion
- Écrit par Sean le 2022-10-18
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Lords of Finance
- The Bankers Who Broke the World
- Narrateur(s): Stephen Hoye
- Durée: 18 h et 32 min
- Date de publication: 2009-04-13
- Langue: Anglais
- Offering a new understanding of the global nature of financial crises, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have....
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Prix courant: 26,72$ ou 1 crédit
Prix réduit: 26,72$ ou 1 crédit
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Classic shows its age
- Écrit par Dale le 2022-09-18
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
- Date de publication: 2020-11-24
- Langue: Anglais
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....
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Prix courant: 17,48$ ou 1 crédit
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Leading the Unleadable
- How to Manage Mavericks, Cynics, Divas, and Other Difficult People
- Auteur(s): Alan Willett
- Narrateur(s): Tom Parks
- Durée: 5 h et 51 min
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Difficult people are the worst part of a manager's job. Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with - and it's your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors.
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Leading the Unleadable
- How to Manage Mavericks, Cynics, Divas, and Other Difficult People
- Narrateur(s): Tom Parks
- Durée: 5 h et 51 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Once you realize the potential for change, the book's simple steps, examples, and scripts explain how to right even the most hopeless situations....
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Prix courant: 26,00$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Auteur(s): Matthew Dixon, Ted McKenna
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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great read
- Écrit par abithab ragunathan le 2022-12-07
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
- Date de publication: 2022-09-20
- Langue: Anglais
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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Prix courant: 20,40$ ou 1 crédit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Auteur(s): Marc Gobe
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
- Date de publication: 2013-02-28
- Langue: Anglais
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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Prix courant: 33,53$ ou 1 crédit
Prix réduit: 33,53$ ou 1 crédit
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Team Topologies: Organizing Business and Technology Teams for Fast Flow
- Auteur(s): Matthew Skelton, Manuel Pais
- Narrateur(s): Edward Bauer
- Durée: 6 h et 31 min
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Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.
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Extremely helpful vision of engineering teams
- Écrit par Pablo de Oliveira Castro le 2021-08-16
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Team Topologies: Organizing Business and Technology Teams for Fast Flow
- Narrateur(s): Edward Bauer
- Durée: 6 h et 31 min
- Date de publication: 2019-09-17
- Langue: Anglais
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Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns....
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Prix courant: 25,00$ ou 1 crédit
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Power Moves
- Lessons from Davos
- Auteur(s): Adam Grant
- Narrateur(s): Adam Grant
- Durée: 3 h et 3 min
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Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
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Another smash hit by the Wharton Professor
- Écrit par Amazonh Customerh le 2019-02-05
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Power Moves
- Lessons from Davos
- Narrateur(s): Adam Grant
- Durée: 3 h et 3 min
- Date de publication: 2019-01-03
- Langue: Anglais
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Navigating the new landscape of power with Mary Barra (GM), Stewart Butterfield (Slack), Satya Nadella (Microsoft), Sheryl Sandberg (Facebook), Eric Schmidt (Google/Alphabet), David Solomon (Goldman Sachs), Ellen Stofan (NASA), and two dozen other leaders, thinkers, and luminaries....
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Prix courant: 9,97$ ou 1 crédit
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The Venture Mindset
- How to Make Smarter Bets and Achieve Extraordinary Growth
- Auteur(s): Ilya Strebulaev, Alex Dang
- Narrateur(s): Will Damron
- Durée: 10 h et 8 min
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Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.
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The Venture Mindset
- How to Make Smarter Bets and Achieve Extraordinary Growth
- Narrateur(s): Will Damron
- Durée: 10 h et 8 min
- Date de publication: 2024-05-21
- Langue: Anglais
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Inspired by venture capitalists’ unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive....
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Prix courant: 26,22$ ou 1 crédit
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Auteur(s): Chris Ategeka
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
- Date de publication: 2022-03-08
- Langue: Anglais
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In The Unintended Consequences of Technology, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Auteur(s): Scott Jeffrey Miller
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
- Date de publication: 2021-06-22
- Langue: Anglais
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned.....
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Prix courant: 22,26$ ou 1 crédit
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The Serious Business of Small Talk
- Becoming Fluent, Comfortable, and Charming
- Auteur(s): Carol A. Fleming PhD
- Narrateur(s): Carol Fleming, Pamela Lorence, Keith Norton
- Durée: 5 h et 18 min
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Carol Fleming wants to show you that small talk is not as “small” as you might think. It’s the foundation of every relationship, professional and personal. It is the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something we all do every day with people we know. It’s just the one little bit about strangers that throws some people off. Graceful social conversation can be learned, even by those requiring the smallest of baby steps.
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The Serious Business of Small Talk
- Becoming Fluent, Comfortable, and Charming
- Narrateur(s): Carol Fleming, Pamela Lorence, Keith Norton
- Durée: 5 h et 18 min
- Date de publication: 2019-01-09
- Langue: Anglais
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Carol Fleming wants to show you that small talk is not as “small” as you might think. It’s the foundation of every relationship, professional and personal....
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Prix courant: 25,00$ ou 1 crédit
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Powerful: Building a Culture of Freedom and Responsibility
- Auteur(s): Patty McCord
- Narrateur(s): Patty McCord, Alex Hyde White
- Durée: 4 h et 21 min
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When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley.
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Wonderful and Thought Provoking
- Écrit par Annie le 2020-02-14
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Powerful: Building a Culture of Freedom and Responsibility
- Narrateur(s): Patty McCord, Alex Hyde White
- Durée: 4 h et 21 min
- Date de publication: 2018-01-09
- Langue: Anglais
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When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong....
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Prix courant: 18,74$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Prix courant: 24,46$ ou 1 crédit
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Lean Impact
- How to Innovate for Radically Greater Social Good
- Auteur(s): Ann Mei Chang, Eric Ries - foreword
- Narrateur(s): Kristina Horan
- Durée: 10 h et 3 min
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Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.
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Lean Impact
- How to Innovate for Radically Greater Social Good
- Narrateur(s): Kristina Horan
- Durée: 10 h et 3 min
- Date de publication: 2019-04-30
- Langue: Anglais
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Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale....
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Prix courant: 22,26$ ou 1 crédit
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
- Date de publication: 2014-12-16
- Langue: Anglais
- The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company....
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Prix courant: 26,00$ ou 1 crédit
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Get Scalable
- The Operating System Your Business Needs to Run and Scale Without You
- Auteur(s): Ryan Deiss
- Narrateur(s): Ryan Deiss
- Durée: 4 h et 55 min
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Histoire
You started your business because you wanted more. More wealth. More freedom. A greater impact. But these days, it feels like you're working harder than ever for less and less money, and you barely have time to take a coffee break, much less a vacation. Sound familiar? If your answer is a weary "yes," then Get Scalable is here to change the game...and your life.
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Comprehensive
- Écrit par Sheryl Plouffe le 2024-08-03
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Get Scalable
- The Operating System Your Business Needs to Run and Scale Without You
- Narrateur(s): Ryan Deiss
- Durée: 4 h et 55 min
- Date de publication: 2024-06-25
- Langue: Anglais
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You started your business because you wanted more. More wealth. More freedom. A greater impact. But these days, it feels like you're working harder than ever for less and less money, and you barely have time to take a coffee break, much less a vacation. Sound familiar?
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The 4 Stages of Psychological Safety
- Defining the Path to Inclusion and Innovation
- Auteur(s): Timothy R. Clark
- Narrateur(s): Larry Herron
- Durée: 4 h et 51 min
- Version intégrale
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Au global
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Performance
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Histoire
This audiobook is a practical guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas. Perhaps, the leader’s most challenging task is to increase intellectual friction while decreasing social friction.
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The 4 Stages of Psychological Safety
- Defining the Path to Inclusion and Innovation
- Narrateur(s): Larry Herron
- Durée: 4 h et 51 min
- Date de publication: 2020-03-11
- Langue: Anglais
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This audiobook is a practical guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,17$ ou 1 crédit
Prix réduit: 22,17$ ou 1 crédit
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