Behavior Business

Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

Organizations and employees now spend an average of $18,000 dollars per year per employee for health costs. These are direct costs, but the hidden costs of time out of the office, distraction, disengagement, and turnover far exceed them. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in four fresh ways and explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations.

A career advisor explains why many talented, hardworking people often miss out on their full career potential, revealing the tells, blind spots, secrets, and unspoken rules you need to know in order to play the game to win.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

In this groundbreaking book, Keith Law, the ESPN baseball writer and author of the acclaimed Smart Baseball, offers an era-spanning dissection of some of the best and worst decisions in modern baseball, explaining what motivated them, what can be learned from them, and how their legacy has shaped the game....

A guide to personal and professional empowerment through civility and social skills by two White House social secretaries who offer an important fundamental message - everyone is important, and everyone deserves to be treated well. Part etiquette, part leadership, part personal empowerment, Treating People Well is a guide to developing social skills in order to build more successful relationships in life and at work.

Talent Makers: How the Best Organizations Win Through Structured and Inclusive Hiring is essential listening for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, cofounders of Greenhouse Software, Inc., provide listeners with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably.

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

Today, new technologies, the increased role of social media, and the ubiquity of remote work have resulted in more polarized workplaces, the breakdown of social mores, and downright rude behavior. These days, it seems like there are more people we can't stand—not fewer—and, too often, if we aren't yelling at each other, we've just quit talking altogether. The global bestseller Dealing with People You Can't Stand has been helping people make the best of tough situations for nearly three decades, and this new edition has been fully updated to address the needs of our time.

Get your mind around this: a company without org charts or hierarchy. Some firms do operate this way, but this download, The Centerless Corporation, explains how they work and why. Give this a listen and maybe it'll show you how to change your company. You can bring it up with the, uh...boss.

Alex Morton, who's labeled the leading authority for Millennial Momentum Creation, showcases the exact strategies he's used to go from a broke college kid getting kicked out of the dorms and business school, to earning over $2,500,000+ at 26 years old. Alex led a sales organization of 15,000+ reps that produced over $40,000,000 in sales, in four years. He also has coached and developed 21 others to achieve six-figure incomes.

Increasingly, organizations count on project teams to develop products and deliver services to their customers. Consequently, effective teamwork and team leadership are integral components of an organization's success. Authors Stephen E. Kohn and Vincent D. O'Connell define the essence of superior performance by project teams at work and identify nine attributes of team membership and team leadership that set the stage for accomplishment of group objectives. Kohn and O'Connell bring these proven strategies to life with real-world examples drawn from decades of experience.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings.

Corporate America continues to struggle with racial equity in a post-George Floyd world. As the United States becomes more diverse and the public consciousness continues to shift, successful racial equity efforts in the workplace are needed now more than ever. Decentering Whiteness in the Workplace exposes the ways that white culture and expectations are centered in the modern American workplace and the fears within corporate spaces about talking candidly, openly, and honestly about whiteness, white supremacy, and anti-Blackness.