Building Business

The growing pains of a start-up's initial year in business require a keen awareness of uncertainties and a willingness to adapt in order to survive. Today's new founders greatly benefit from taking a behind-the-scenes look at successful companies such as Etsy, HotelTonight, Fiverr, and more in regards to how they overcame the challenges of their first year. Startups in Action is your curated source for critical insights and inspiration from those who have been there before.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

It’s easy to think working less and making more is something available only to a blessed few. James has proven over and over again this is not the case. If you want to build a business that gives you financial peace of mind while allowing you to enjoy life now, not later...Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way around.

Have you ever wished your website could do more than show visitors information about your company and its products or services? Or, do you have a great idea for a startup, but don't know how to turn your concept into a great website? In Building a Successful Web App, entrepreneur and veteran web developer Paul J. Scott walks you step-by-step through the process of coming up with a great web app concept, choosing the right programming team, and turning your vision into a reality.

In today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

Harry Macklowe is one of the most notorious wheelers and dealers of the real-estate world, and The Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and puts almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real-estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top - and set them up for an enormous fall.

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Temptations are everywhere. The pull toward living an unhealthy life is strong. With an eye towards virtue, ethics. and wisdom, both ancient and modern, Building Healthy Habits is the ultimate starting guide to living virtuously.

“I can’t wait to get to work!” When was the last time you felt that way? Have you ever? Mark McClain has and still does. He and his leadership teams have focused on creating companies that make the quality of their employees’ work experiences of equal importance to the quality of the solutions those employees create.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Embark on an inspiring journey into the world of entrepreneurship and empowerment with "Coaching and Consulting Business: Building a Thriving Practice for Lasting Impact." This audiobook is your comprehensive guide to not just launching a business, but crafting a practice that leaves an indelible mark.

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

What are the best career options for someone with ADHD?This audiobook addresses the following questions: How do we analyze our ADHD qualities? How do we turn a negative symptom into a marketable skill? How do we choose our occupation wisely and avoid pitfalls? How do we sell our ADHD traits to a potential employer? How do we succeed on the job as an ADHD person? This audiobook also speaks to the ADHD entrepreneur. Harness the power of ADHD.

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:

Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us.

Sanjay Burman has had an accomplished life - he produced two feature films and two TV shows by the age of 24, and sold his high school to Pepsi for $1.2 million. This book showcases personal anecdotes and honest lessons he has learned through his failures and successes that can inspire others to persevere. People who want to go further in life but lack the confidence can be motivated to take risks, despite class, education, or lack of money.