Business Advertising
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Auteur(s): Adam Morgan
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Version intégrale
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Date de publication: 2020-07-09
- Langue: Anglais
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Amazon Advertising: A How-to Guide
- Amazon Marketing Services Made Easy
- Auteur(s): Lauren J. Gomez
- Narrateur(s): Raya J. Thomason
- Durée: 2 h et 32 min
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Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it. This audiobook is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for an independent guide to the platform before they jump in.
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Amazon Advertising: A How-to Guide
- Amazon Marketing Services Made Easy
- Narrateur(s): Raya J. Thomason
- Durée: 2 h et 32 min
- Date de publication: 2018-04-17
- Langue: Anglais
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Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Auteur(s): Bill Schley
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
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If you want to lead others into action, this the book is for you!
- Écrit par Utilisateur anonyme le 2024-05-01
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
- Date de publication: 2018-11-23
- Langue: Anglais
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Dropshipping and Ecommerce: Build a $20,000 per Month Business by Making Money Online with Shopify, Amazon FBA, Affiliate Marketing, Facebook Advertising and eBay Selling (+50 Passive Income Ideas)
- Entrepreneur and Personal Branding 101
- Auteur(s): Max Plitt
- Narrateur(s): KC Wayman
- Durée: 3 h et 5 min
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This book provides a step-by-step outline to earn huge income by dropshipping and in any e-commerce field. Discover how you can build a $20,000-per-month business by following the online business ideas and hacks in this book.
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Was not reviewed before posted
- Écrit par Amazon Customer le 2022-06-07
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Dropshipping and Ecommerce: Build a $20,000 per Month Business by Making Money Online with Shopify, Amazon FBA, Affiliate Marketing, Facebook Advertising and eBay Selling (+50 Passive Income Ideas)
- Entrepreneur and Personal Branding 101
- Narrateur(s): KC Wayman
- Série: Entrepreneur And Personal Branding 101, Livre 1
- Durée: 3 h et 5 min
- Date de publication: 2019-01-23
- Langue: Anglais
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This book provides a step-by-step outline to earn huge income by dropshipping and in any e-commerce field. Discover how you can build a $20,000-per-month business by following the online business ideas and hacks in this book....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Advertising Your Business
- Advertising and Marketing for Business Growth
- Auteur(s): Mike Taylor
- Narrateur(s): Dr. Michelle Carabache
- Durée: 5 h et 59 min
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From the writer of the top-of-the-line Advertising Your Business comes a book of demonstrated tips to expand the viability of your publicizing. With bit-by-bit counsel on the most proficient method to make an ad, how to purchase publicizing space, and how to ensure that your notice is attempting to its maximum capacity, your business will, before long, be receiving the rewards.
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Advertising Your Business
- Advertising and Marketing for Business Growth
- Narrateur(s): Dr. Michelle Carabache
- Durée: 5 h et 59 min
- Date de publication: 2020-07-01
- Langue: Anglais
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From the writer of the top-of-the-line Advertising Your Business comes a book of demonstrated tips to expand the viability of your publicizing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Good information, difficult to listen to
- Écrit par Amazon Customer le 2022-10-02
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Scientific Advertising
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
- Date de publication: 2018-03-06
- Langue: Anglais
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Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Auteur(s): Roy H. Williams
- Durée: 4 h et 41 min
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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Would be better read in print
- Écrit par Matthew McQuinn le 2019-07-05
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Durée: 4 h et 41 min
- Date de publication: 2009-01-02
- Langue: Anglais
- With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising....
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Prix courant: 18,77$ ou 1 crédit
Prix réduit: 18,77$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Influencer
- Auteur(s): Brittany Hennessy
- Narrateur(s): Brittany Hennessy
- Durée: 4 h et 31 min
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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So many gems!
- Écrit par Utilisateur anonyme le 2018-08-09
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Influencer
- Narrateur(s): Brittany Hennessy
- Durée: 4 h et 31 min
- Date de publication: 2018-07-31
- Langue: Anglais
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today....
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Prix courant: 21,89$ ou 1 crédit
Prix réduit: 21,89$ ou 1 crédit
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Differentiate or Die
- Auteur(s): Jack Trout, Steve Rivkin
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Good concepts, dated predictions
- Écrit par Eric le 2023-02-02
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Differentiate or Die
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
- Date de publication: 2002-04-26
- Langue: Anglais
- In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Prix courant: 16,88$ ou 1 crédit
Prix réduit: 16,88$ ou 1 crédit
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Auteur(s): Roger Dooley
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Prix courant: 22,26$ ou 1 crédit
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
- Date de publication: 2023-04-19
- Langue: Anglais
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Prix courant: 25,00$ ou 1 crédit
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Advanced Selling Techniques
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 6 h et 38 min
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You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
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Advanced Selling Techniques
- Narrateur(s): Brian Tracy
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 38 min
- Date de publication: 2014-10-14
- Langue: Anglais
- You're a sales professional. It's what you were meant be. Selling is in your blood....
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Prix courant: 43,38$ ou 1 crédit
Prix réduit: 43,38$ ou 1 crédit
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The Best Book on How to Sell Anything Online
- A Step by Step Guide
- Auteur(s): Zackary Richards
- Narrateur(s): Zackary Richards
- Durée: 1 h et 34 min
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The opportunity to become rich has never been greater. With the advent of the Internet it is now possible to sell products without startup or overhead costs. Sell software and make between 50-75% commissions without having to say a word to anyone. You can literally make thousands, tens of thousands and even hundreds of thousands without picking up a phone or making a single sales call.
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Best Audio book
- Écrit par Utilisateur anonyme le 2019-03-15
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The Best Book on How to Sell Anything Online
- A Step by Step Guide
- Narrateur(s): Zackary Richards
- Durée: 1 h et 34 min
- Date de publication: 2014-12-04
- Langue: Anglais
- The opportunity to become rich has never been greater. With the advent of the Internet it is now possible to sell products without startup or overhead costs....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Auteur(s): Dan Lok
- Narrateur(s): Dan Lok
- Durée: 3 h et 34 min
- Version intégrale
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Keep an open mind
- Écrit par Utilisateur anonyme le 2023-01-03
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrateur(s): Dan Lok
- Durée: 3 h et 34 min
- Date de publication: 2016-12-13
- Langue: Anglais
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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POP!
- Create the Perfect Pitch, Title, and Tagline for Anything
- Auteur(s): Sam Horn
- Narrateur(s): Sam Horn
- Durée: 7 h et 21 min
- Version intégrale
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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
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POP!
- Create the Perfect Pitch, Title, and Tagline for Anything
- Narrateur(s): Sam Horn
- Durée: 7 h et 21 min
- Date de publication: 2023-03-07
- Langue: Anglais
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Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations....
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Prix courant: 22,26$ ou 1 crédit
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Auteur(s): Peter Wilken
- Narrateur(s): Peter Wilken
- Durée: 10 h et 6 min
- Version intégrale
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Narrateur(s): Peter Wilken
- Durée: 10 h et 6 min
- Date de publication: 2024-04-04
- Langue: Anglais
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies.
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Prix courant: 31,26$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
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