Business Help

Here's the hard truth about leadership: It either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered 17 habits that allow any leader to transcend the perils of success and keep achieving - habits that have already helped hundreds of CEOs and executives become stronger and more resilient.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset.

This is humanity’s last chance. Centuries of greed, pride, and hate have sent humankind hurtling toward disaster, far from our original purpose. There is only one solution that can reset the compass and right the ship, and that answer is only two words. With time running out, it’s up to David Ponder and a cast of history’s best and brightest minds to uncover this solution before it is too late. The catch? They are allowed only five tries to solve the ominous challenge.

An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career. This fresh, new approach comes from one of the most highly regarded and well-respected female tech executives in Silicon Valley, who made many wrong choices in her career, but learned how to turn those down moments into successes.

The phenomenal international best seller Fish! told the story of a fictional company that transformed itself by applying lessons learned from Seattle's Pike Place Fish market. Now, with Fish! Tales, listeners can learn how people in real-life businesses boosted morale and improved results by implementing these same principles. Here are specific and tested techniques that can be put to use right away in any kind of business or organization, even at home.

You are an individual - your very own set of specific characteristics and experiences and emotions. And yet, so much of what you're going through is relatable to so many others. This audiobook will show you that you are never alone. Listen to this audiobook if nobody texted you good morning. Listen to this audiobook if you're worried you'll never find the one. Listen to this audiobook if there's something for which you can't forgive yourself. Whatever you're feeling, this audiobook will help you to feel understood.

In the tradition of Napoleon Hill’s Think and Grow Rich, Wealth Made Easy offers incisive, actionable advice with every flip of the page. Supplemented with useful sidebars and inspirational quotes, this audiobook is your step-by-step guide to achieving everlasting abundance—directly from the minds of those who have already accomplished this feat.

Negotiation is a skill people need to use every day. In this audio exclusive, learn the negotiation skills required to navigate difficult situations that arise in everyday life. From buying a car to purchasing a home, one needs to know how to effectively negotiate, especially when the other party is a seasoned professional. Harvard professor, Joshua N. Weiss, Ph.D., gives us to tools to negotiate when we have a major stake in the game or when we're perceived as the "weak consumer."

The Re-Enchantment of Everyday Life opens up the care of the soul and the search for intimate life to the ordinary world in which we live every day. Millions of listeners who found comfort and substance in Moore's previous bestsellers will discover in this new audiobook ways to restore the heart and soul of work, home, and creative endeavors through a radical, fresh return to ancient ways of living the soulful life.

Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one? Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".

In How to be a Coffee Bean, bestselling coauthors of The Coffee Bean Jon Gordon and Damon West present 111 simple and effective strategies to help you lead a coffee bean lifestyle—one full of healthy habits, encouragement, and genuine happiness. From athletes to students and executives, countless individuals have been inspired by The Coffee Bean message. Now, How to be a Coffee Bean teaches you how to put The Coffee Bean philosophy into action to help you create real and lasting change in your life.

Why are women so often overlooked and underpaid? What are the real reasons men get raises more often than women? How can women ask for - and actually get - the money, the job, the recognition they deserve? Prompted by her own experience as cohost of Morning Joe, Mika Brzezinski asked a wide range of successful women to share the critical lessons they learned while moving up in their fields. Power players such as Facebook's Sheryl Sandberg, Senator Elizabeth Warren, Harvard's Victoria Budson, comedian Susie Essman, and many more shared their surprising personal stories.

Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.

KISS did not become one of the most successful rock bands in history by accident. Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items. In addition to KISS, Simmons’ lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

Between the extremes of passive and aggressive styles is an effective, winning management approach - the assertive style. Assertive doesn't mean overbearing, pushy, or autocratic. It's a valuable, balanced approach that assures you'll handle people, get things done, and communicate - all in the same level-headed, confident manner. Understand the three styles of management. Specify what you need, when you need it, and the quality you receive. Motivate others to perform as expected.

The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.

In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it's their turn to shine.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.