Business Politics

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

Ce livre audacieux fournit un plan clair et éprouvé pour guider les entrepreneurs – même débutants – jusqu'à leur premier million de dollars. Le programme d'un an est structuré en trois parties :

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

An incisive, groundbreaking book that examines how a biological concept of race is a myth that promotes inequality in a supposedly "post-racial" era. Though the Human Genome Project proved that human beings are not naturally divided by race, the emerging fields of personalized medicine, reproductive technologies, genetic genealogy, and DNA databanks are attempting to resuscitate race as a biological category written in our genes.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

In the early 80s, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections that lead him to Studio 54.

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Leadership expert Sally Helgesen and best-selling leadership coach Marshall Goldsmith have trained thousands of high achievers - men and women - to reach even greater heights. Again and again, they see that women face specific and different road blocks from men as they advance in the workplace. In fact, the very habits that helped women early in their careers can hinder them as they move up. Simply put, what got you here won't get you there...and you might not even realize your blind spots until it's too late.

One third to one half of Americans are introverts in a culture that celebrates - even enforces - an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a quiet revolution has begun to emerge among the invisible half of the population, asserting that they are just as powerful in their own unique ways. The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only.

The Antidote is a series of journeys among people who share a single, surprising way of thinking about life. What they have in common is a hunch about human psychology: that it’s our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid.

The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men". John Perkins wrote that economic hit men (EHM) "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder".

The year 2020 was going to be the best year of Stassi’s life. Besides getting engaged and feeling like she was on top of the world career-wise, she bought her first house and was planning her dream Italian wedding. The future showed so much freaking promise—until it all went to hell. Stassi may not be perfect—she may have made some (major) mistakes—but she does feel like she has some insight (and plenty of hilarious tales) about getting knocked up, called out, and learning from what went wrong.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Becoming a doctor is so much more than acing your MCATs, living through med school, then getting the perfect residency. It is a career that demands long hours on little to no sleep, constant continuing education, and a tough decision about which of the many types of medicine you want to practice. But with the right guide, you can make the right choices each step of the way. On Becoming a Doctor calmly and thoroughly walks you through each academic, physical, and emotional step you'll take on your way to a successful career in medicine.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

You can bring about positive, lasting change in the world, and you don’t have to be rich and famous or lead a big organization to do it. Global leadership icons and best-selling authors John C. Maxwell and Rob Hoskins provide the inspiring and practical roadmap to get started being the change you want to see - in your community and beyond.