Business Research
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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Prix courant: 20,40$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Auteur(s): Dr. John Ullmen, Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
- Date de publication: 2020-04-28
- Langue: Anglais
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People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....
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Prix courant: 25,63$ ou 1 crédit
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Auteur(s): Joey Coleman
- Narrateur(s): Joey Coleman
- Durée: 9 h et 28 min
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Learning to start over
- Écrit par Nick Burdock le 2021-01-27
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrateur(s): Joey Coleman
- Durée: 9 h et 28 min
- Date de publication: 2018-04-03
- Langue: Anglais
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Auteur(s): Chris Ategeka
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
- Date de publication: 2022-03-08
- Langue: Anglais
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In The Unintended Consequences of Technology, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet....
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Prix courant: 22,26$ ou 1 crédit
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Fixation
- How to Have Stuff Without Breaking the Planet
- Auteur(s): Sandra Goldmark
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....
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Prix courant: 22,26$ ou 1 crédit
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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- Auteur(s): Bryce G. Hoffman
- Narrateur(s): Pete Larkin
- Durée: 14 h et 45 min
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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Exceptional.
- Écrit par Victor Pidkowich le 2023-02-20
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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- Narrateur(s): Pete Larkin
- Durée: 14 h et 45 min
- Date de publication: 2012-06-04
- Langue: Anglais
- With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself....
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Prix courant: 40,36$ ou 1 crédit
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HBR Guide to Better Business Writing
- HBR Guide Series
- Auteur(s): Bryan A. Garner
- Narrateur(s): Jonathan Yen
- Durée: 4 h
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
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HBR Guide to Better Business Writing
- HBR Guide Series
- Narrateur(s): Jonathan Yen
- Série: HBR Guide Series
- Durée: 4 h
- Date de publication: 2022-11-15
- Langue: Anglais
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....
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Prix courant: 14,47$ ou 1 crédit
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Many Miles to Go
- A Modern Parable for Business Success
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
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Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.
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Many Miles to Go
- A Modern Parable for Business Success
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
- Date de publication: 2015-07-31
- Langue: Anglais
- Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey....
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Prix courant: 33,39$ ou 1 crédit
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Smart Brevity
- The Power of Saying More with Less
- Auteur(s): Jim VandeHei, Mike Allen, Roy Schwartz
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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The "Your Communication Skills Suck" book
- Écrit par Jon le 2024-04-22
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Smart Brevity
- The Power of Saying More with Less
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
- Date de publication: 2022-09-20
- Langue: Anglais
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Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Prix courant: 19,18$ ou 1 crédit
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Auteur(s): Dr. A. K. Pradeep
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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Prix courant: 22,26$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Auteur(s): Ann Handley
- Narrateur(s): Carolyn Jania, Ann Handley
- Durée: 11 h et 26 min
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Like listening to someone read their chore list
- Écrit par TJH le 2023-03-22
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Narrateur(s): Carolyn Jania, Ann Handley
- Durée: 11 h et 26 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers....
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Prix courant: 27,83$ ou 1 crédit
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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Prix courant: 25,00$ ou 1 crédit
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Auteur(s): Adam Alter
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
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Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
- Date de publication: 2013-03-21
- Langue: Anglais
- An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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