Business Research
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Start Your Own Freelance Writing Business
- The Complete Guide to Starting and Scaling from Scratch
- Auteur(s): The Staff of Entrepreneur Media Inc., Laura Pennington Briggs
- Narrateur(s): Tina Wolstencroft
- Durée: 6 h et 22 min
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Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.
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Start Your Own Freelance Writing Business
- The Complete Guide to Starting and Scaling from Scratch
- Narrateur(s): Tina Wolstencroft
- Durée: 6 h et 22 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing....
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Prix courant: 22,26$ ou 1 crédit
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Interesting concept, but a little outdated.
- Écrit par Raza Siddiqui le 2024-11-01
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
- Date de publication: 2020-11-24
- Langue: Anglais
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The 22 Immutable Laws of Marketing
- Auteur(s): Al Ries, Jack Trout
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- Écrit par Gary Glass le 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Date de publication: 2014-04-22
- Langue: Anglais
- There are laws of nature, so why shouldn’t there be laws of marketing....
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Prix courant: 18,64$ ou 1 crédit
Prix réduit: 18,64$ ou 1 crédit
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Stumbling on Happiness
- Auteur(s): Daniel Gilbert
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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Entertaining and informative!
- Écrit par Gerry Pepin le 2017-12-09
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Stumbling on Happiness
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
- Date de publication: 2006-04-27
- Langue: Anglais
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Business Writing for Dummies
- 3rd Edition
- Auteur(s): Natalie Canavor
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
- Date de publication: 2021-04-23
- Langue: Anglais
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Auteur(s): Dan Ariely, Jeff Kreisler
- Narrateur(s): Simon Jones
- Durée: 9 h et 12 min
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Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
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Solid Book on Money and How We Think About It
- Écrit par h le 2023-02-24
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Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Narrateur(s): Simon Jones
- Durée: 9 h et 12 min
- Date de publication: 2017-11-07
- Langue: Anglais
- Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
Prix réduit: 22,14$ ou 1 crédit
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Auteur(s): Matthew Dixon, Ted McKenna
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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great read
- Écrit par abithab ragunathan le 2022-12-07
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrateur(s): Matthew Dixon, Ted McKenna
- Durée: 5 h et 47 min
- Date de publication: 2022-09-20
- Langue: Anglais
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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Prix courant: 20,40$ ou 1 crédit
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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Prix courant: 20,40$ ou 1 crédit
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On Writing Well: Audio Collection
- Auteur(s): William Zinsser
- Narrateur(s): William Zinsser
- Durée: 2 h et 23 min
- Version abrégée
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This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.
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Abridged version
- Écrit par Richard Perry le 2022-01-03
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On Writing Well: Audio Collection
- Narrateur(s): William Zinsser
- Durée: 2 h et 23 min
- Date de publication: 2004-11-24
- Langue: Anglais
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This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....
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Prix courant: 10,48$ ou 1 crédit
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Auteur(s): Terry Szuplat
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 15 min
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As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 15 min
- Date de publication: 2024-09-17
- Langue: Anglais
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One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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Failed to deliver
- Écrit par green orchid le 2024-10-22
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Still the Best Marketing Book Ever
- Écrit par Erin Courtney Adair le 2020-05-28
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrateur(s): Sally Hogshead
- Durée: 7 h et 39 min
- Date de publication: 2016-04-26
- Langue: Anglais
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Prix courant: 27,96$ ou 1 crédit
Prix réduit: 27,96$ ou 1 crédit
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Auteur(s): Michael Saylor
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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A Must Read For Any Leader In Any Industry
- Écrit par Jake le 2022-07-17
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Date de publication: 2013-05-20
- Langue: Anglais
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Prix courant: 25,00$ ou 1 crédit
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There's No Crying in Newsrooms
- What Women Have Learned about What It Takes to Lead
- Auteur(s): Kristin Grady Gilger, Julia Wallace, Campbell Brown - Foreword
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 47 min
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There's No Crying in Newsrooms tells the stories of remarkable women who broke through barrier after barrier at media organizations around the country over the past four decades. They started out as editorial assistants, fact checkers, and news secretaries and ended up running multi-million-dollar news operations that determine a large part of what Americans read, view, and think about the world.
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There's No Crying in Newsrooms
- What Women Have Learned about What It Takes to Lead
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 47 min
- Date de publication: 2019-07-05
- Langue: Anglais
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There's No Crying in Newsrooms tells the stories of remarkable women who broke through barrier after barrier at media organizations around the country over the past four decades....
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Prix courant: 22,26$ ou 1 crédit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Michelle le 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Date de publication: 2017-04-25
- Langue: Anglais
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Version intégrale
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Auteur(s): Joel Schwartzberg
- Narrateur(s): Jeff Hoyt
- Durée: 1 h et 53 min
- Version intégrale
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Histoire
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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well argued
- Écrit par Jamie le 2022-02-04
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Narrateur(s): Jeff Hoyt
- Durée: 1 h et 53 min
- Date de publication: 2017-09-19
- Langue: Anglais
- In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Version intégrale
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Au global
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Performance
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Histoire
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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