Business Research
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Auteur(s): Michael Saylor
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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A Must Read For Any Leader In Any Industry
- Écrit par Jake le 2022-07-17
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Date de publication: 2013-05-20
- Langue: Anglais
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Prix courant: 25,00 $
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The Robert Collier Letter Book
- Auteur(s): Robert Collier
- Narrateur(s): John Edmondson
- Durée: 12 h et 12 min
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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The Robert Collier Letter Book
- Narrateur(s): John Edmondson
- Durée: 12 h et 12 min
- Date de publication: 2015-11-25
- Langue: Anglais
- This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....
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Prix courant: 31,26 $
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00 $
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No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- Auteur(s): Robert Lighthizer
- Narrateur(s): Charles Constant
- Durée: 12 h et 28 min
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America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.
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Time to stop abusingUS generosity.
- Écrit par rjk le 2025-03-30
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No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- Narrateur(s): Charles Constant
- Durée: 12 h et 28 min
- Date de publication: 2023-06-27
- Langue: Anglais
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America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late....
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Prix courant: 32,62 $
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Positivity
- Groundbreaking Research Reveals How to Embrace the Hidden Strength of Positive Emotions, Overcome Negativity, and Thrive
- Auteur(s): Barbara Fredrickson
- Narrateur(s): Kimberly Farr
- Durée: 9 h et 6 min
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World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.
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Phenomenal
- Écrit par Anonymous le 2021-04-21
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Positivity
- Groundbreaking Research Reveals How to Embrace the Hidden Strength of Positive Emotions, Overcome Negativity, and Thrive
- Narrateur(s): Kimberly Farr
- Durée: 9 h et 6 min
- Date de publication: 2009-01-27
- Langue: Anglais
- Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral"....
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Prix courant: 20,40 $
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
- Date de publication: 2018-08-24
- Langue: Anglais
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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Prix courant: 25,00 $
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 20,13 $
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HBR Guide to Better Business Writing
- HBR Guide Series
- Auteur(s): Bryan A. Garner
- Narrateur(s): Jonathan Yen
- Durée: 4 h
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
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HBR Guide to Better Business Writing
- HBR Guide Series
- Narrateur(s): Jonathan Yen
- Série: HBR Guide Series
- Durée: 4 h
- Date de publication: 2022-11-15
- Langue: Anglais
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....
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Prix courant: 14,47 $
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Auteur(s): Patricia Fry
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
- Date de publication: 2013-02-03
- Langue: Anglais
- Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry....
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Prix courant: 25,00 $
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Auteur(s): Eric Siegel
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
- Date de publication: 2015-12-30
- Langue: Anglais
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Prix courant: 31,26 $
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The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Prix courant: 24,83 $
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 20,49 $
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Auteur(s): Henrik Rodgers
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
- Version intégrale
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
- Date de publication: 2019-10-28
- Langue: Anglais
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
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Prix courant: 8,71 $
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A Nation's Paper
- The Globe and Mail in the Life of Canada
- Auteur(s): John Ibbitson
- Narrateur(s): Emily Nixon, Sterling Jarvis
- Durée: 9 h et 52 min
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Since 1844, the Globe and Mail and its predecessor, George Brown’s Globe, have chronicled Canada: as a colony, a dominion, and a nation. To mark the paper’s 180th anniversary, Globe writers explored thirty issues and events in which the national newspaper has influenced the course of the country: Confederation, settler migrations, regional tensions, tussles over language, religion, and race. The essays reveal a tapestry of progress, conflict, and still-incomplete reconciliation.
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A Nation's Paper
- The Globe and Mail in the Life of Canada
- Narrateur(s): Emily Nixon, Sterling Jarvis
- Durée: 9 h et 52 min
- Date de publication: 2024-10-15
- Langue: Anglais
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From Canada's newspaper of record for 180 years, here are thirty-one brilliant and provocative essays by a diverse selection of their writers on how The Globe and Mail covered and influenced major events and issues from the paper’s founding to the latest file.
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Prix réduit: 7,99 $ (80% de réduction)
Prix courant: 39,63 $
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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Prix courant: 25,00 $
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The Business of Writing
- Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer
- Auteur(s): Jennifer Lyons - editor
- Narrateur(s): Tara Sands
- Durée: 9 h et 3 min
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In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.
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The Business of Writing
- Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer
- Narrateur(s): Tara Sands
- Durée: 9 h et 3 min
- Date de publication: 2013-01-27
- Langue: Anglais
- In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors....
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Prix courant: 26,82 $
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26 $
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Version intégrale
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14 $
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Business Writing for Dummies
- 3rd Edition
- Auteur(s): Natalie Canavor
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
- Version intégrale
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
- Date de publication: 2021-04-23
- Langue: Anglais
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical....
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Prix courant: 27,83 $
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par RandyGrskovic le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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