Career English

There is a mountain of hype around positive thinking. But have you noticed that positive thinking doesn’t, well, work? That's because positivity is just an emotion, and at the end of the day it doesn't change the reality of the situations we face. The Simple Shift turns positive thinking on its head and transforms it into something practical - a way of adopting beliefs that can change the way you see reality and make major obstacles into easily resolvable issues.

BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. BE 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called The Map.

If you think ghosts are only responsible for hauntings, think again. The Demonologist reveals the grave religious process behind supernatural events and how it can happen to you. Used as a text in seminaries and classrooms, this is one book you can't put down. For over five decades, Ed and Loraine Warren have been considered America's foremost experts on demonology and exorcism. With over 3,000 investigations to their credit, they reveal what actually breaks the peace in haunted houses. Don't miss the Warrens in the new blockbuster movie The Conjuring.

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn.

Just before Christmas in 1843, a debt-ridden and dispirited Charles Dickens wrote a small book he hoped would keep his creditors at bay. His publisher turned it down, so Dickens used what little money he had to put out A Christmas Carol himself. He worried it might be the end of his career as a novelist. The book immediately caused a sensation. And it breathed new life into a holiday that had fallen into disfavor, undermined by lingering Puritanism and the cold modernity of the Industrial Revolution.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

Can luck be learned? Absolutely - discover how in this special condensation of the landmark book on how to cultivate good fortune. A.H.Z. Carr's How to Attract Good Luck is not about carrying a rabbit's foot, or winning at games of chance. Rather it is a workable, practical program for increasing luck in all areas of your life, from career to relationships.

David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs.

People who do amazing things in the world - developing a new cancer drug, creating award-winning ads, helping their communities - may seem to have all sorts of advantages. But they don’t have any more hours than the rest of us. Instead, they may be allocating their hours in interesting ways that the rest of us can learn from. In this workshop, time management expert Laura Vanderkam explains about how broadening our perspective on time will help us be more intentional with the hours we have, and shares the simple, practical steps your team can take to start making time work for them.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Don’t Keep Your Day Job will get you fired up, ready to rip it open, and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.

Build a record-breaking, world-class team that maximizes your profitability and increases your freedom as an entrepreneur. I’ve led teams that drove 100s of millions of dollars in sales while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow.

The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers - but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales manager's responsibility to build a team with the right balance of skills, strengths, and weaknesses.

Airbnb For Dummies is here to help you prep your property and post your first listing on the popular short-term rental site. Even if you don't have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality.

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical audiobook, he shares the most important lessons for strategic planning.

The strength of any organization is determined by the quality of its managers. Want to be invaluable to your company? Just boost your management skills. When you discover what the most successful managers know, you'll unlock the secrets to turning even ordinary employees into extraordinary performers. Filled with proven techniques, this guide tells you how to bring out the best in your people - and hit new heights in your own career.

The single biggest reason that people fail to get what they want out of life is that they never bother to figure out what they want. When you know what your dreams are, what you’re trying to achieve, you have a sense of what you’re working for. Haven’t you noticed how that commitment of achievement lights a fire under you? How it makes you willing to do whatever it takes to succeed? This kind of commitment inspires you to achieve. And it’s exactly the kind of commitment Warren Greshes helps you develop in Supercharged Goal-Setting.

We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.