Career English

In this accessible guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process, and get your new franchise off the ground.

For over 30 years, Jim Kwik, the world-renowned brain coach, has been the secret weapon of success for a diverse range of high achievers, including actors, athletes, CEOs, and business pioneers. In Limitless, he reveals science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading to create amazing results.

Designed as both a companion piece to the author's previous book, The Power of Understanding People, and a stand-alone work, The Power of Understanding Yourself provides listeners with a blueprint for examining their true purpose and approach to life and a map for achieving greater personal happiness, professional success, and self-awareness.

Empathy is credited as a factor in improved relationships and even better product development. But while it's easy to say "just put yourself in someone else's shoes", the reality is that understanding the motivations and emotions of others often proves elusive. This collection of articles from HBR includes "What Is Empathy?" by Daniel Goleman; "Why Compassion Is a Better Managerial Tactic Than Toughness" by Emma Seppala; and much more.

Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.

Author Lisa Bilyeu grew up in London, where she was always told her dreams of Hollywood were a little too big for a girl. Despite her first love of movie-making, Lisa moved to Los Angeles and became a housewife—for eight frickin’ years! How the heck did that happen? Radical Confidence is the “empowering, transformative, and practical” (Jay Shetty, #1 New York Times bestselling author of Think Like A Monk) story of how Lisa unpaused her life to cofound a company that went from zero to a billion dollars in just five years and became the leader in the world of personal development.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In The Success Principles, the cocreator of the phenomenal best-selling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Filled with memorable and inspiring stories of CEO's, world-class athletes, celebrities, and everyday people, it spells out the 64 timeless principles used by successful men and women throughout history.

From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? Is my 9-5 really what I want to do? What kind of job or business do I really want to pursue? Do I have the power to make it happen? With Simon Squibb’s incisive new book, you can make it happen.

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do.

As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf - a social animal with strong predatory instincts - as the ideal example of how a leader can adapt and thrive.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

Why is the gap so great between our hopes, our intentions, even our decisions - and what we are actually able to bring about? Even when we are able to make important changes - in our own lives or the groups we lead at work - why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?

In today's competitive business climate, you can't just satisfy your customers. You need to give them experiences that they won't forget. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. He describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement".

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

Throughout your life, you’ve been slowly indoctrinated to believe that money is the only type of wealth. In reality, your wealthy life may involve money, but in the end, it will be defined by everything else. After three years of research, personal experimentation, and thousands of interviews across the globe, Sahil Bloom has created a groundbreaking blueprint to build your life around five types of wealth: Time Wealth, Social Wealth, Mental Wealth, Physical Wealth, and Financial Wealth.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

NLP (neuro-linguistic programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement - one of the best-selling NLP books of all time - comes NLP: The Essential Guide to Neuro-Linguistic Programming.

Every year 2,000,000 men and women start a business – and so can you! Brian Tracy, one of the top business teachers, trainers and authors in the world today, shows you how, starting with little or nothing…You Can Achieve Financial Independence! In this practical, proven 12 Lecture program, you’ll learn these priceless lessons to set you on the road to business success. Plus: PDF Workbook with Notes and Application Exercises for each lesson! On page 1 of the workbook PDF, click the link to receive over $100 worth of bonus materials.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.