Consumer Behavior

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!

Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent, and more. Encounters that were once simple are now like mini-excursions to a foreign land. Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do.

Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies. The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.

Are you ready to transform your brand into a powerful entity that resonates deeply with your audience? How to Cultivate Brand Worship provides a groundbreaking exploration of brand-building strategies, drawing intriguing parallels between the fervent devotion of cult followers and the loyalty of dedicated customers.