Consumer Behavior

Liste de produits
    • Auteur(s): Jared Schrieber
    • Narrateur(s): Nathan Agin
    • Durée: 8 h et 40 min
    • Date de publication: 2023-05-04
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • The Three Ingredients of Leading Brands
    • Auteur(s): Greg Creed, Ken Muench
    • Narrateur(s): Greg Creed, Ken Muench
    • Durée: 7 h et 30 min
    • Date de publication: 2021-06-08
    • Langue: Anglais
    • Pas de évaluations
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • How to Turn Customer Satisfaction into Customer Relationships
    • Auteur(s): Daniel Lafrenière
    • Narrateur(s): Christopher Ragland
    • Durée: 2 h et 8 min
    • Date de publication: 2022-06-07
    • Langue: Anglais
    • Pas de évaluations
    • If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....

    Prix courant: 13,00$ ou 1 crédit

    Prix réduit: 13,00$ ou 1 crédit

    • Building the Life We Cannot Buy
    • Auteur(s): Michael Harris
    • Narrateur(s): Vijay Mehta
    • Durée: 4 h et 13 min
    • Date de publication: 2021-12-28
    • Langue: Anglais
    • 3.5 out of 5 stars 5 évaluations
    • In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....

    Prix courant: 24,48$ ou 1 crédit

    Prix réduit: 24,48$ ou 1 crédit

  • Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How Evolution Made Us Smarter Than We Think
    • Auteur(s): Douglas T. Kenrick, Vladas Griskevicius
    • Narrateur(s): Tim Andres Pabon
    • Durée: 8 h et 43 min
    • Date de publication: 2013-09-20
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests we are often irrational, biased, and occasionally even moronic....

    Prix courant: 38,96$ ou 1 crédit

    Prix réduit: 38,96$ ou 1 crédit

  • Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • The First Step on the Journey to Customer Centricity
    • Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
    • Narrateur(s): Walter Dixon
    • Durée: 4 h et 42 min
    • Date de publication: 2023-03-14
    • Langue: Anglais
    • Pas de évaluations
    • In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

  • Prix courant: 32,31$ ou 1 crédit

    Prix réduit: 32,31$ ou 1 crédit

    • Deliver Great Customer Experiences with Less Effort
    • Auteur(s): Bill Price, David Jaffe
    • Narrateur(s): Caroline Miller
    • Durée: 8 h et 8 min
    • Date de publication: 2022-05-27
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....

    Prix courant: 30,25$ ou 1 crédit

    Prix réduit: 30,25$ ou 1 crédit

    • A New Way to See in Business and Life
    • Auteur(s): Gillian Tett
    • Narrateur(s): Imogen Church
    • Durée: 10 h et 40 min
    • Date de publication: 2021-06-08
    • Langue: Anglais
    • 4 out of 5 stars 8 évaluations
    • While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • Auteur(s): Daryl Weber
    • Narrateur(s): Jeff Cummings
    • Durée: 6 h et 38 min
    • Date de publication: 2015-12-27
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
    • Auteur(s): Sinan Aral
    • Narrateur(s): Mike Chamberlain
    • Durée: 14 h et 38 min
    • Date de publication: 2020-09-15
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....

    Prix courant: 26,22$ ou 1 crédit

    Prix réduit: 26,22$ ou 1 crédit

    • Why Smart Marketing Is About Help Not Hype
    • Auteur(s): Jay Baer
    • Narrateur(s): Marcus Sheridan, Jay Baer
    • Durée: 4 h et 51 min
    • Date de publication: 2013-06-27
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • The Power of Social Influences
    • Auteur(s): Cass R. Sunstein
    • Narrateur(s): Jonathan Yen
    • Durée: 5 h et 7 min
    • Date de publication: 2019-05-28
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Why the Key to Fixing Everything Is All of Us
    • Auteur(s): Jon Alexander
    • Narrateur(s): Jon Alexander, Brian Eno
    • Durée: 8 h et 52 min
    • Date de publication: 2022-11-14
    • Langue: Anglais
    • Pas de évaluations
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

    Prix courant: 30,95$ ou 1 crédit

    Prix réduit: 30,95$ ou 1 crédit

    • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
    • Auteur(s): Tien Tzuo, Gabe Weisert
    • Narrateur(s): Dan Woren, Tien Tzuo
    • Durée: 7 h et 41 min
    • Date de publication: 2018-06-05
    • Langue: Anglais
    • 5 out of 5 stars 12 évaluations
    • Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
    • Auteur(s): Robert Wachter
    • Narrateur(s): Benjamin Wachter
    • Durée: 11 h et 7 min
    • Date de publication: 2015-03-27
    • Langue: Anglais
    • Pas de évaluations
    • While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
    • Auteur(s): Mikel Harry Ph.D., Richard Schroeder
    • Narrateur(s): James Lurie
    • Durée: 5 h et 14 min
    • Date de publication: 2000-01-17
    • Langue: Anglais
    • Pas de évaluations
    • The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results....

    Prix courant: 16,26$ ou 1 crédit

    Prix réduit: 16,26$ ou 1 crédit

    • A Marketing Roadmap for Growing Market Share and Revenue
    • Auteur(s): Bill Johnston
    • Narrateur(s): Bill A Johnston
    • Durée: 3 h et 37 min
    • Date de publication: 2024-08-19
    • Langue: Anglais
    • Pas de évaluations
    • Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit