Consumer Behavior
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KasiNomic Revolution
- The Rise of African Informal Economies
- Auteur(s): GG Alcock
- Narrateur(s): GG Alcock
- Durée: 7 h et 15 min
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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KasiNomic Revolution
- The Rise of African Informal Economies
- Narrateur(s): GG Alcock
- Durée: 7 h et 15 min
- Date de publication: 2020-06-17
- Langue: Anglais
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations....
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Prix courant: 13,13$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Auteur(s): Aaron Rogan
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Date de publication: 2021-10-14
- Langue: Anglais
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens....
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Prix courant: 30,09$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Auteur(s): David H. DeWolf, Jessica S. Hall
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
- Date de publication: 2019-08-30
- Langue: Anglais
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Prix courant: 18,74$ ou 1 crédit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 19,92$ ou 1 crédit
Prix réduit: 19,92$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Auteur(s): John de Graaf, David Wann, Thomas H. Naylor
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Excellent!
- Écrit par Carmela le 2023-04-19
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
- Date de publication: 2014-11-11
- Langue: Anglais
- The new edition traces the role overconsumption played in the Great Recession....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
- Date de publication: 2018-02-21
- Langue: Anglais
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Choose
- The Single Most Important Decision Before Starting Your Business
- Auteur(s): Ryan Levesque
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Good but only for expertise and education business model
- Écrit par David G. le 2023-07-23
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
- Date de publication: 2019-04-30
- Langue: Anglais
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....
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Prix courant: 11,66$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
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From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
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After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Date de publication: 2020-06-04
- Langue: Anglais
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It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....
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Prix courant: 18,74$ ou 1 crédit
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Auteur(s): Elizabeth L. Cline
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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If you wear clothes, it's worth a listen.
- Écrit par Elly Ball le 2019-01-02
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
- Date de publication: 2016-12-27
- Langue: Anglais
- Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....
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Prix courant: 35,18$ ou 1 crédit
Prix réduit: 35,18$ ou 1 crédit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2017-04-18
- Langue: Anglais
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Prix courant: 26,00$ ou 1 crédit
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81$ ou 1 crédit
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Auteur(s): Category Pirates, Eddie Yoon, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
- Date de publication: 2023-01-11
- Langue: Anglais
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Version intégrale
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Au global
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Performance
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Histoire
Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Auteur(s): Ron Willingham
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Version abrégée
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Au global
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Performance
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Histoire
Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Date de publication: 2010-02-05
- Langue: Anglais
- Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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