Consumer Behavior
-
-
Laddering
- Unlocking the Potential of Consumer Behavior
- Auteur(s): Eric V. Holtzclaw
- Narrateur(s): Eric V. Holtzclaw
- Durée: 5 h et 29 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
-
Laddering
- Unlocking the Potential of Consumer Behavior
- Narrateur(s): Eric V. Holtzclaw
- Durée: 5 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
-
You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
-
-
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Auteur(s): Suman Sarkar
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
-
Really great book of Supply Chain case studies
- Écrit par Val le 2022-08-23
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
- Date de publication: 2017-06-22
- Langue: Anglais
- When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
-
-
-
Start at the End
- How to Build Products That Create Change
- Auteur(s): Matt Wallaert
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
-
Start at the End
- How to Build Products That Create Change
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
- Date de publication: 2019-06-11
- Langue: Anglais
-
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
-
-
-
Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Auteur(s): Steven J. Stein, Paul T. Bartone
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
-
Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
- Date de publication: 2020-01-02
- Langue: Anglais
-
Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growth....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
-
-
-
The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
-
The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
-
-
-
A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
-
A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
-
Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
-
-
-
Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
-
Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
-
Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
-
-
-
Marketing 6.0
- The Future Is Immersive
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
Marketing 6.0
- The Future Is Immersive
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Date de publication: 2023-12-19
- Langue: Anglais
-
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
-
-
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
-
-
Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
-
-
-
Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
-
Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
-
-
-
Business Ethics for Better Behavior
- Auteur(s): Jason Brennan, William English, John Hasnas, Autres
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?
-
Business Ethics for Better Behavior
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
- Date de publication: 2022-02-15
- Langue: Anglais
-
Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
-
-
-
The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
-
The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
-
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,89$ ou 1 crédit
Prix réduit: 20,89$ ou 1 crédit
-
-
-
Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Auteur(s): Scott Jeffrey Miller
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
-
Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
- Date de publication: 2021-06-22
- Langue: Anglais
-
One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned.....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
-
-
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
-
-
Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
-
Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
-
-
-
Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Version intégrale
-
Au global
-
Performance
-
Histoire
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
-
Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
-
Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
-
-
-
Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
-
Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
-
-
-
A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Auteur(s): Morgan Housel
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
O sucesso financeiro tem menos a ver com a sua inteligência e muito mais a ver com o seu comportamento. E a forma como alguém se comporta é uma coisa difícil de se ensinar, mesmo para pessoas bastante inteligentes. A maneira como lidamos com o dinheiro — finanças pessoais, investimentos, decisões de negócios — costuma ser explicada como um campo puramente matemático, no qual dados e fórmulas nos dizem o que fazer. A verdade, porém, é que grandes decisões monetárias não são tomadas diante de uma planilha, mas durante jantares com a família e reuniões com os colegas de trabalho.
-
A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
- Date de publication: 2023-09-28
- Langue: Portugais
-
O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,77$ ou 1 crédit
Prix réduit: 20,77$ ou 1 crédit
-
-
-
X
- The Experience When Business Meets Design
- Auteur(s): Brian Solis
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
-
X
- The Experience When Business Meets Design
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
- Date de publication: 2017-05-11
- Langue: Anglais
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
-
-
-
The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
-
-
Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
-
The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,92$ ou 1 crédit
Prix réduit: 20,92$ ou 1 crédit
-
-
-
Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
-
Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
-