Consumer Behavior
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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Clean
- The New Science of Skin
- Auteur(s): James Hamblin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
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Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.
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Get thinking with Clean
- Écrit par Jeremy Smith le 2023-09-24
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Clean
- The New Science of Skin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
- Date de publication: 2020-07-21
- Langue: Anglais
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The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....
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Prix courant: 20,40$ ou 1 crédit
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Auteur(s): Adam Alter
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
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Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
- Date de publication: 2013-03-21
- Langue: Anglais
- An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
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Prix courant: 23,31$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Version intégrale
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Version intégrale
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
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WoW ... grab your note book
- Écrit par Empowering Health Journeys le 2023-03-08
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 7 min
- Date de publication: 2019-07-02
- Langue: Anglais
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In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
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Prix courant: 17,48$ ou 1 crédit
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Auteur(s): Nick Kolenda
- Narrateur(s): Mike Norgaard
- Durée: 6 h et 6 min
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Fun insightful book and excellent narration
- Écrit par Oren V. le 2022-02-16
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrateur(s): Mike Norgaard
- Durée: 6 h et 6 min
- Date de publication: 2017-09-18
- Langue: Anglais
- Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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Prix courant: 25,00$ ou 1 crédit
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Auteur(s): Alfred Mill
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
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Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
- Date de publication: 2023-05-23
- Langue: Anglais
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So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....
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Prix courant: 24,27$ ou 1 crédit
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Auteur(s): Aja Barber
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
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We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Date de publication: 2021-10-05
- Langue: Anglais
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Prix courant: 25,23$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Auteur(s): Robert L. FitzPatrick
- Narrateur(s): Robert L. FitzPatrick
- Durée: 12 h et 7 min
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Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.
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Ponzinomics
- The Untold Story of Multi-Level Marketing
- Narrateur(s): Robert L. FitzPatrick
- Durée: 12 h et 7 min
- Date de publication: 2021-12-01
- Langue: Anglais
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Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....
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Prix courant: 31,26$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Auteur(s): Ulrik Lehrskov-Schmidt
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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Prix courant: 25,00$ ou 1 crédit
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Auteur(s): Suman Sarkar
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Really great book of Supply Chain case studies
- Écrit par Val le 2022-08-23
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrateur(s): Christopher Lane
- Durée: 5 h et 32 min
- Date de publication: 2017-06-22
- Langue: Anglais
- When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
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Prix courant: 26,00$ ou 1 crédit
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Auteur(s): Steven J. Stein, Paul T. Bartone
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
- Version intégrale
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Histoire
Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrateur(s): Donald Corren
- Durée: 8 h et 19 min
- Date de publication: 2020-01-02
- Langue: Anglais
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Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Version intégrale
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Au global
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Performance
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Histoire
With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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