Consumer Marketing

Liste de produits
    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 181 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 1 min
    • Date de publication: 2001-01-02
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Prix courant: 14,56$ ou 1 crédit

    Prix réduit: 14,56$ ou 1 crédit

    • A Holistic View of Life's Third Age
    • Auteur(s): Ken Dychtwald PhD, Robert Morison
    • Narrateur(s): L.J. Ganser
    • Durée: 9 h et 36 min
    • Date de publication: 2020-09-08
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • This thought-provoking book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • Mastering the New Marketing Mindset for Tomorrow's Consumers
    • Auteur(s): Raja Rajamannar
    • Narrateur(s): Josh Childs
    • Durée: 6 h et 12 min
    • Date de publication: 2021-02-09
    • Langue: Anglais
    • 3 out of 5 stars 4 évaluations
    • Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • Secrets for Selling to the Subconscious Mind
    • Auteur(s): Dr. A. K. Pradeep
    • Narrateur(s): Hari S. Patel
    • Durée: 9 h et 15 min
    • Date de publication: 2020-07-10
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • Auteur(s): Greg Nanigian
    • Narrateur(s): Graham Rowat
    • Durée: 3 h et 48 min
    • Date de publication: 2020-12-29
    • Langue: Anglais
    • Pas de évaluations
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • The Global Marketplace Turns Female Friendly
    • Auteur(s): Paco Underhill
    • Narrateur(s): Mike Chamberlain
    • Durée: 7 h et 19 min
    • Date de publication: 2011-04-27
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....

    Prix courant: 17,05$ ou 1 crédit

    Prix réduit: 17,05$ ou 1 crédit

    • The Making of Behavioral Economics
    • Auteur(s): Richard H. Thaler
    • Narrateur(s): L. J. Ganser
    • Durée: 13 h et 35 min
    • Date de publication: 2015-05-18
    • Langue: Anglais
    • 4.5 out of 5 stars 166 évaluations
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Prix courant: 33,53$ ou 1 crédit

    Prix réduit: 33,53$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • Auteur(s): Eric Siegel
    • Narrateur(s): Steven Menasche
    • Durée: 11 h et 6 min
    • Date de publication: 2017-05-11
    • Langue: Anglais
    • 2.5 out of 5 stars 5 évaluations
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Prix courant: 33,39$ ou 1 crédit

    Prix réduit: 33,39$ ou 1 crédit

    • Auteur(s): Nir Eyal, Ryan Hoover
    • Narrateur(s): Nir Eyal
    • Durée: 4 h et 40 min
    • Date de publication: 2014-01-22
    • Langue: Anglais
    • 4.5 out of 5 stars 224 évaluations
    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

    Prix courant: 16,11$ ou 1 crédit

    Prix réduit: 16,11$ ou 1 crédit

    • Why Things Catch On
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 50 min
    • Date de publication: 2013-03-05
    • Langue: Anglais
    • 4.5 out of 5 stars 209 évaluations
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4.5 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    Prix courant: 22,14$ ou 1 crédit

    Prix réduit: 22,14$ ou 1 crédit

    • How to Sell to the World’s Largest Market
    • Auteur(s): Dawn Jones, Sherry Prindle - contributor
    • Narrateur(s): Dawn Jones
    • Durée: 3 h et 53 min
    • Date de publication: 2017-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....

    Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit

    • 10 Universal Truths Every Salesperson Needs to Know
    • Auteur(s): Shari Levitin
    • Narrateur(s): Shari Levitin
    • Durée: 7 h et 3 min
    • Date de publication: 2019-11-12
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • A Marketing Roadmap for Growing Market Share and Revenue
    • Auteur(s): Bill Johnston
    • Narrateur(s): Bill A Johnston
    • Durée: 3 h et 37 min
    • Date de publication: 2024-08-19
    • Langue: Anglais
    • Pas de évaluations
    • Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • Ten Easy Rules to Make Sense of Statistics
    • Auteur(s): Tim Harford
    • Narrateur(s): Tim Harford
    • Durée: 10 h et 24 min
    • Date de publication: 2021-02-02
    • Langue: Anglais
    • 4.5 out of 5 stars 122 évaluations
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

  • Prix courant: 16,68$ ou 1 crédit

    Prix réduit: 16,68$ ou 1 crédit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • Auteur(s): Robbie Kellman Baxter
    • Narrateur(s): Caroline Miller
    • Durée: 6 h et 16 min
    • Date de publication: 2021-09-24
    • Langue: Anglais
    • 3.5 out of 5 stars 2 évaluations
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Prix courant: 22,97$ ou 1 crédit

    Prix réduit: 22,97$ ou 1 crédit

    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Date de publication: 2020-11-24
    • Langue: Anglais
    • 4.5 out of 5 stars 32 évaluations
    • In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • Auteur(s): Daniel Gilbert
    • Narrateur(s): Daniel Gilbert
    • Durée: 7 h et 26 min
    • Date de publication: 2006-04-27
    • Langue: Anglais
    • 4 out of 5 stars 124 évaluations
    • A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit