Consumer Marketing
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Auteur(s): Shelly Alcorn, Willis Turner
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
- Date de publication: 2015-12-09
- Langue: Anglais
- Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning....
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Prix courant: 9,20$ ou 1 crédit
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Phishing for Phools
- The Economics of Manipulation and Deception
- Auteur(s): George A. Akerlof, Robert J. Shiller
- Narrateur(s): Bronson Pinchot
- Durée: 7 h et 11 min
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrateur(s): Bronson Pinchot
- Durée: 7 h et 11 min
- Date de publication: 2016-02-09
- Langue: Anglais
- Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....
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Prix courant: 25,00$ ou 1 crédit
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
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Prix courant: 21,38$ ou 1 crédit
Prix réduit: 21,38$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Auteur(s): John Gerzema, Michael D'Antonio
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....
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Prix courant: 22,99$ ou 1 crédit
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Follow the Feeling
- Brand Building in a Noisy World
- Auteur(s): Kai D. Wright
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
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Follow the Feeling was so helpful.
- Écrit par Kaaren le 2020-12-24
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Follow the Feeling
- Brand Building in a Noisy World
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
- Date de publication: 2019-08-13
- Langue: Anglais
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Find out....
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Prix courant: 22,26$ ou 1 crédit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26$ ou 1 crédit
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Auteur(s): Joel Waldfogel
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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Refutes your intuition and shows its work
- Écrit par Family le 2019-12-26
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
- Date de publication: 2018-11-13
- Langue: Anglais
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In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance....
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What Is the Business of Literature?
- Auteur(s): Richard Nash
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
- Date de publication: 2015-01-21
- Langue: Anglais
- This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future....
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Prix courant: 12,47$ ou 1 crédit
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
- Date de publication: 2014-03-14
- Langue: Anglais
- What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance....
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Prix courant: 21,00$ ou 1 crédit
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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Prix courant: 33,39$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
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What Women Want
- The Global Marketplace Turns Female Friendly
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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Influencing the World
- Écrit par Amazon Customer le 2023-01-04
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Date de publication: 2011-04-27
- Langue: Anglais
- Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....
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Prix courant: 17,05$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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The Business Case for Love
- How Companies Get Bragged About Today
- Auteur(s): Marc Cox
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people....
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Prix courant: 20,48$ ou 1 crédit
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Making Millions, Going Broke
- Auteur(s): Gary Arblaster
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Version intégrale
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Au global
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Performance
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Histoire
In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.
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Making Millions, Going Broke
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Date de publication: 2023-03-09
- Langue: Anglais
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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