Consumer Marketing
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Auteur(s): Tim Halloran
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer....
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Prix courant: 22,26$ ou 1 crédit
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The Arab World Unbound
- Tapping into the Power of 350 Million Consumers
- Auteur(s): Vijay Mahajan
- Narrateur(s): Brett Barry
- Durée: 10 h et 40 min
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This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.
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The Arab World Unbound
- Tapping into the Power of 350 Million Consumers
- Narrateur(s): Brett Barry
- Durée: 10 h et 40 min
- Date de publication: 2020-07-10
- Langue: Anglais
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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace....
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Prix courant: 27,83$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Auteur(s): Rob Fuggetta
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
- Date de publication: 2018-09-25
- Langue: Anglais
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force....
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Prix courant: 27,83$ ou 1 crédit
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- Auteur(s): Marc Gobe
- Narrateur(s): Ken Maxon
- Durée: 10 h et 15 min
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Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- Narrateur(s): Ken Maxon
- Durée: 10 h et 15 min
- Date de publication: 2013-02-28
- Langue: Anglais
- Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool....
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Prix courant: 31,26$ ou 1 crédit
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Branded!
- How Retailers Engage Consumers with Social Media and Mobility
- Auteur(s): Bernie Brennan, Lori Schafer
- Narrateur(s): Mark Ashby
- Durée: 7 h et 44 min
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity.
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Branded!
- How Retailers Engage Consumers with Social Media and Mobility
- Narrateur(s): Mark Ashby
- Durée: 7 h et 44 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies....
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Prix courant: 22,26$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Auteur(s): Morgan Housel
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
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O sucesso financeiro tem menos a ver com a sua inteligência e muito mais a ver com o seu comportamento. E a forma como alguém se comporta é uma coisa difícil de se ensinar, mesmo para pessoas bastante inteligentes. A maneira como lidamos com o dinheiro — finanças pessoais, investimentos, decisões de negócios — costuma ser explicada como um campo puramente matemático, no qual dados e fórmulas nos dizem o que fazer. A verdade, porém, é que grandes decisões monetárias não são tomadas diante de uma planilha, mas durante jantares com a família e reuniões com os colegas de trabalho.
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
- Date de publication: 2023-09-28
- Langue: Portugais
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O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....
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Prix courant: 20,77$ ou 1 crédit
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Auteur(s): Dr. Frank I. Luntz
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Date de publication: 2009-09-15
- Langue: Anglais
- No one in America has done more observing of more people than Dr. Frank I. Luntz....
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Prix courant: 32,31$ ou 1 crédit
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Auteur(s): David R. Bell
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
- Date de publication: 2014-07-15
- Langue: Anglais
- Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors....
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Prix courant: 26,00$ ou 1 crédit
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The Power of Experiments
- Decision-Making in a Data Driven World
- Auteur(s): Michael Luca, Max H. Bazerman
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
- Date de publication: 2020-06-16
- Langue: Anglais
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How organizations - including Google, StubHub, Airbnb, and Facebook - learn from experiments in a data-driven world....
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Prix courant: 26,00$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
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Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Finally, you too can access the power of personal influence - in less than a couple hours....
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Prix courant: 8,71$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
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How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
- Date de publication: 2022-10-25
- Langue: Anglais
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How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....
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Prix courant: 25,24$ ou 1 crédit
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Auteur(s): Robert Wachter
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
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While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
- Date de publication: 2015-03-27
- Langue: Anglais
- While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....
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Prix courant: 31,26$ ou 1 crédit
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Auteur(s): Robert Frank
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
- Date de publication: 2009-06-11
- Langue: Anglais
- How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic....
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Prix courant: 27,77$ ou 1 crédit
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
- Date de publication: 2022-05-27
- Langue: Anglais
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
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Prix courant: 30,25$ ou 1 crédit
Prix réduit: 30,25$ ou 1 crédit
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Version intégrale
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Au global
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Performance
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Histoire
After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Date de publication: 2020-06-04
- Langue: Anglais
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It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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