Consumer Marketing

Liste de produits
    • The Story of Innovation and Customer Choice
    • Auteur(s): Clayton M. Christensen, Taddy Hall
    • Narrateur(s): John Pruden
    • Durée: 7 h et 25 min
    • Date de publication: 2016-10-04
    • Langue: Anglais
    • 4.5 out of 5 stars 51 évaluations
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • What Your Stuff Says About You
    • Auteur(s): Sam Gosling
    • Narrateur(s): David Drummond
    • Durée: 8 h et 1 min
    • Date de publication: 2008-06-26
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Prix courant: 22,17$ ou 1 crédit

    Prix réduit: 22,17$ ou 1 crédit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Prix courant: 20,19$ ou 1 crédit

    Prix réduit: 20,19$ ou 1 crédit

    • Mastering the New Marketing Mindset for Tomorrow's Consumers
    • Auteur(s): Raja Rajamannar
    • Narrateur(s): Josh Childs
    • Durée: 6 h et 12 min
    • Date de publication: 2021-02-09
    • Langue: Anglais
    • 3 out of 5 stars 4 évaluations
    • Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
    • Auteur(s): Ben Mezrich
    • Narrateur(s): Fajer Al-Kaisi
    • Durée: 7 h et 46 min
    • Date de publication: 2021-09-07
    • Langue: Anglais
    • 4.5 out of 5 stars 8 évaluations
    • Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Build a Massive Mailing List, Write Copy That Converts, and Generate More Sales
    • Auteur(s): Matthew Paulson
    • Narrateur(s): Kevin F. Spalding
    • Durée: 6 h et 57 min
    • Date de publication: 2022-11-23
    • Langue: Anglais
    • Pas de évaluations
    • In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • How to Boost It and Use It in Business and Beyond
    • Auteur(s): Pauline Brown
    • Narrateur(s): Vivienne Leheny
    • Durée: 6 h et 57 min
    • Date de publication: 2019-11-26
    • Langue: Anglais
    • 3.5 out of 5 stars 7 évaluations
    • In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Create Relevant and Memorable Experiences at Every Touchpoint
    • Auteur(s): Nicholas J. Webb
    • Narrateur(s): James Foster
    • Durée: 7 h et 1 min
    • Date de publication: 2015-12-27
    • Langue: Anglais
    • 4 out of 5 stars 4 évaluations
    • What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Customer CEO Business Fable About How to Profit from the Power of Your Customers
    • Auteur(s): Chuck Wall
    • Narrateur(s): Don Hagen
    • Durée: 1 h et 37 min
    • Date de publication: 2013-12-10
    • Langue: Anglais
    • Pas de évaluations
    • Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....

    Prix courant: 7,77$ ou 1 crédit

    Prix réduit: 7,77$ ou 1 crédit

    • The Three Ingredients of Leading Brands
    • Auteur(s): Greg Creed, Ken Muench
    • Narrateur(s): Greg Creed, Ken Muench
    • Durée: 7 h et 30 min
    • Date de publication: 2021-06-08
    • Langue: Anglais
    • Pas de évaluations
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • How Decoupling Drives Consumer Disruption
    • Auteur(s): Thales S. Teixeira, Greg Piechota
    • Narrateur(s): Tom Weitzel
    • Durée: 11 h et 14 min
    • Date de publication: 2019-02-19
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The Economics of Manipulation and Deception
    • Auteur(s): George A. Akerlof, Robert J. Shiller
    • Narrateur(s): Bronson Pinchot
    • Durée: 7 h et 11 min
    • Date de publication: 2016-02-09
    • Langue: Anglais
    • 4 out of 5 stars 6 évaluations
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Secret Dialogue Between What We Buy and Who We Are
    • Auteur(s): Rob Walker
    • Narrateur(s): Robert Fass
    • Durée: 9 h et 21 min
    • Date de publication: 2008-05-19
    • Langue: Anglais
    • Pas de évaluations
    • Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....

    Prix courant: 27,75$ ou 1 crédit

    Prix réduit: 27,75$ ou 1 crédit

    • Winning the Minds of Consumers with Neuroscience Powered GenAI
    • Auteur(s): A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
    • Narrateur(s): Michael Butler Murray
    • Durée: 13 h et 20 min
    • Date de publication: 2024-10-29
    • Langue: Anglais
    • Pas de évaluations
    • Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

    Prix courant: 26,30$ ou 1 crédit

    Prix réduit: 26,30$ ou 1 crédit

    • Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
    • Auteur(s): Alain Samson
    • Narrateur(s): Alain Samson
    • Durée: 3 h et 23 min
    • Date de publication: 2022-08-26
    • Langue: Français
    • Pas de évaluations
    • Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit