Consumer Marketing

Liste de produits
    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • Auteur(s): James Surowiecki
    • Narrateur(s): Grover Gardner
    • Durée: 9 h et 29 min
    • Date de publication: 2004-05-19
    • Langue: Anglais
    • 4 out of 5 stars 14 évaluations
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Prix courant: 20,92$ ou 1 crédit

    Prix réduit: 20,92$ ou 1 crédit

    • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
    • Auteur(s): Marc Gobe
    • Narrateur(s): Ken Maxon
    • Durée: 10 h et 15 min
    • Date de publication: 2013-02-28
    • Langue: Anglais
    • Pas de évaluations
    • Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

  • Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

  • Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • The Single Most Important Decision Before Starting Your Business
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Ryan Levesque
    • Durée: 4 h et 32 min
    • Date de publication: 2019-04-30
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....

    Prix courant: 11,66$ ou 1 crédit

    Prix réduit: 11,66$ ou 1 crédit

    • Auteur(s): Adam Ferrier, Jennifer Fleming
    • Narrateur(s): Nigel Carrington
    • Durée: 9 h et 47 min
    • Date de publication: 2014-09-16
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....

    Prix courant: 26,82$ ou 1 crédit

    Prix réduit: 26,82$ ou 1 crédit

    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
    • Auteur(s): Daniel Covington
    • Narrateur(s): Martin James
    • Durée: 8 h et 58 min
    • Date de publication: 2020-12-17
    • Langue: Anglais
    • Pas de évaluations
    • Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • Auteur(s): Jon Picoult
    • Narrateur(s): Jon Picoult
    • Durée: 8 h et 58 min
    • Date de publication: 2022-01-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • Building the Life We Cannot Buy
    • Auteur(s): Michael Harris
    • Narrateur(s): Vijay Mehta
    • Durée: 4 h et 13 min
    • Date de publication: 2021-12-28
    • Langue: Anglais
    • 3.5 out of 5 stars 5 évaluations
    • In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....

    Prix courant: 24,48$ ou 1 crédit

    Prix réduit: 24,48$ ou 1 crédit

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • Auteur(s): Tim Wu
    • Narrateur(s): Marc Cashman
    • Durée: 4 h et 12 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • Auteur(s): Roger Dooley
    • Narrateur(s): Mark Ashby
    • Durée: 7 h et 14 min
    • Date de publication: 2020-07-09
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • Auteur(s): Christopher Mims
    • Narrateur(s): James Fouhey
    • Durée: 11 h et 23 min
    • Date de publication: 2021-09-14
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Prix courant: 31,46$ ou 1 crédit

    Prix réduit: 31,46$ ou 1 crédit

    • 3rd Edition
    • Auteur(s): Wolfgang Stroebe, Bob M. Fennis
    • Narrateur(s): Nigel Patterson
    • Durée: 19 h et 40 min
    • Date de publication: 2021-08-03
    • Langue: Anglais
    • Pas de évaluations
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Prix courant: 33,40$ ou 1 crédit

    Prix réduit: 33,40$ ou 1 crédit

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • Auteur(s): Bridget Brennan
    • Narrateur(s): Vanessa Daniels
    • Durée: 7 h et 22 min
    • Date de publication: 2016-10-11
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Prix courant: 30,55$ ou 1 crédit

    Prix réduit: 30,55$ ou 1 crédit

    • Auteur(s): Robert Collier
    • Narrateur(s): John Edmondson
    • Durée: 12 h et 12 min
    • Date de publication: 2015-11-25
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • The Secret Dialogue Between What We Buy and Who We Are
    • Auteur(s): Rob Walker
    • Narrateur(s): Robert Fass
    • Durée: 9 h et 21 min
    • Date de publication: 2008-05-19
    • Langue: Anglais
    • Pas de évaluations
    • Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....

    Prix courant: 27,75$ ou 1 crédit

    Prix réduit: 27,75$ ou 1 crédit