Consumer Marketing

Liste de produits
    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Tom Parks
    • Durée: 6 h et 7 min
    • Date de publication: 2019-07-02
    • Langue: Anglais
    • 5 out of 5 stars 14 évaluations
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • The Hidden Forces That Shape Behavior
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 58 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 16 évaluations
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • Building a Brand People Love from Day One
    • Auteur(s): Emily Heyward
    • Narrateur(s): Lisa Flanagan
    • Durée: 5 h et 58 min
    • Date de publication: 2020-06-09
    • Langue: Anglais
    • 5 out of 5 stars 13 évaluations
    • The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • How Mobile Intelligence Will Change Everything
    • Auteur(s): Michael Saylor
    • Narrateur(s): LJ Ganser
    • Durée: 8 h et 43 min
    • Date de publication: 2013-05-20
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How to Build a Product That Sells Itself
    • Auteur(s): Wes Bush
    • Narrateur(s): Derek Dysart
    • Durée: 4 h et 23 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 11 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • Auteur(s): Robert B. Cialdini PhD
    • Narrateur(s): Ricardo Juarez
    • Durée: 12 h et 17 min
    • Date de publication: 2022-02-16
    • Langue: Portugais
    • Pas de évaluations
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Prix courant: 23,63$ ou 1 crédit

    Prix réduit: 23,63$ ou 1 crédit

    • How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    • Auteur(s): Tom Asacker
    • Narrateur(s): Tom Asacker
    • Durée: 2 h et 2 min
    • Date de publication: 2014-01-31
    • Langue: Anglais
    • Pas de évaluations
    • In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....

    Prix courant: 13,00$ ou 1 crédit

    Prix réduit: 13,00$ ou 1 crédit

    • Creating a Subscription Business in Any Industry
    • Auteur(s): John Warrillow
    • Narrateur(s): Don Hagen
    • Durée: 5 h et 15 min
    • Date de publication: 2015-02-05
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • Auteur(s): Suman Sarkar
    • Narrateur(s): Christopher Lane
    • Durée: 5 h et 32 min
    • Date de publication: 2017-06-22
    • Langue: Anglais
    • 4.5 out of 5 stars 14 évaluations
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Science of Shopping
    • Auteur(s): Paco Underhill
    • Narrateur(s): Mike Chamberlain
    • Durée: 12 h
    • Date de publication: 2011-05-05
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Prix courant: 22,88$ ou 1 crédit

    Prix réduit: 22,88$ ou 1 crédit

    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 1 min
    • Date de publication: 2001-01-02
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Prix courant: 14,56$ ou 1 crédit

    Prix réduit: 14,56$ ou 1 crédit

  • Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 13 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit