Consumer Research
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Conformity
- The Power of Social Influences
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- Écrit par Reza le 2021-10-20
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Conformity
- The Power of Social Influences
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
- Date de publication: 2019-05-28
- Langue: Anglais
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- Auteur(s): Doug Pick
- Narrateur(s): Doug Pick
- Durée: 1 h et 28 min
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- Narrateur(s): Doug Pick
- Durée: 1 h et 28 min
- Date de publication: 2024-05-10
- Langue: Anglais
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO!
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Advertising Effect
- Auteur(s): Adam Ferrier, Jennifer Fleming
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
- Date de publication: 2014-09-16
- Langue: Anglais
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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The Velvet Rope Economy
- How Inequality Became Big Business
- Auteur(s): Nelson D. Schwartz
- Narrateur(s): Jason Culp
- Durée: 12 h et 33 min
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From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.
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The Velvet Rope Economy
- How Inequality Became Big Business
- Narrateur(s): Jason Culp
- Durée: 12 h et 33 min
- Date de publication: 2020-03-03
- Langue: Anglais
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From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Auteur(s): Jim Weber, Warren Buffett - foreword
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
- Date de publication: 2022-04-26
- Langue: Anglais
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for those who continually invest in themselves and put positive energy into the world....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Auteur(s): David Orrell
- Narrateur(s): Al Kessel
- Durée: 5 h et 45 min
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
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Great content, poor narration
- Écrit par Kelly le 2022-09-04
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrateur(s): Al Kessel
- Série: Hot Science Series
- Durée: 5 h et 45 min
- Date de publication: 2021-06-29
- Langue: Anglais
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Prix courant: 40,75$ ou 1 crédit
Prix réduit: 40,75$ ou 1 crédit
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- Auteur(s): Tim Ash
- Narrateur(s): Tim Ash
- Durée: 5 h et 16 min
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We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.
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Interesting compressed information.
- Écrit par Mother le 2020-10-24
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- Narrateur(s): Tim Ash
- Durée: 5 h et 16 min
- Date de publication: 2020-07-21
- Langue: Anglais
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Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Auteur(s): Kartik Hosanagar
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 58 min
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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 58 min
- Date de publication: 2019-03-12
- Langue: Anglais
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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Auteur(s): Ben Kirby, Joel McHale - foreword
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
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Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?
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Fantastic from beginning to end.
- Écrit par Tanya Stahl le 2022-02-12
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
- Date de publication: 2021-04-27
- Langue: Anglais
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In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Auteur(s): Category Pirates, Eddie Yoon, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
- Date de publication: 2023-01-11
- Langue: Anglais
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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Prix courant: 4,95$ ou 1 crédit
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Auteur(s): Spencer Claeys
- Narrateur(s): Spencer Claeys
- Durée: 1 h et 46 min
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It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Narrateur(s): Spencer Claeys
- Durée: 1 h et 46 min
- Date de publication: 2024-01-04
- Langue: Anglais
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It's undeniable - social media is not just a fleeting trend....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Power of Experiments
- Decision-Making in a Data Driven World
- Auteur(s): Michael Luca, Max H. Bazerman
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
- Date de publication: 2020-06-16
- Langue: Anglais
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How organizations - including Google, StubHub, Airbnb, and Facebook - learn from experiments in a data-driven world....
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Prix courant: 26,00$ ou 1 crédit
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Auteur(s): Nick Anderson
- Narrateur(s): Barry Dean Evans
- Durée: 2 h et 16 min
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You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Narrateur(s): Barry Dean Evans
- Durée: 2 h et 16 min
- Date de publication: 2019-05-30
- Langue: Anglais
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You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Prix courant: 25,00$ ou 1 crédit
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Auteur(s): Grant Gitomer
- Narrateur(s): Brian Tracy
- Durée: 43 min
- Version intégrale
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.
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I enjoyed!
- Écrit par Michelle Labrie le 2023-05-12
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Narrateur(s): Brian Tracy
- Durée: 43 min
- Date de publication: 2019-03-27
- Langue: Anglais
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Auteur(s): Bob Nease PhD
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
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As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
- Date de publication: 2016-01-27
- Langue: Anglais
- Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions....
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Prix courant: 34,77$ ou 1 crédit
Prix réduit: 34,77$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Version intégrale
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
- Version intégrale
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Au global
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Performance
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Histoire
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
- Date de publication: 2022-05-27
- Langue: Anglais
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 30,25$ ou 1 crédit
Prix réduit: 30,25$ ou 1 crédit
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