Corporate Business

Two years ago, Dr. Ella F. Washington, organizational psychologist, Founder and CEO of DEI strategy consulting firm Ellavate Solutions, and Professor of Practice at Georgetown University’s McDonough School of Business, shared her vision for a fairer, healthier, more productive “workplace utopia” with business leaders looking to make positive change in The Necessary Journey: Making Real Progress on Equity and Inclusion. The book was a hit with the C-Suite, but left workers asking, What about me?

Discover simple-to-use techniques to forge lasting and professional relationships in any corporate environment. Learn the art of Increasing Career Exposure and leveraging every interaction to propel your career forward. Whether you're struggling to communicate with your boss or looking to broaden your professional network, this book offers Effective Communication with Bosses and Building Professional Networks strategies that work.

Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework.

Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming—but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly.

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often-overlooked aspect of business thinking and strategy. In this audiobook, a listener will learn what culture is, why it is important, and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This audiobook is for those rising above the ordinary every day.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

It was a time when anything seemed possible, instant wealth, glittering fame, fabulous luxury, and for a run of magical weeks in the spring and summer of 1920, Charles Ponzi made it all come true. Promising to double investors' money in three months, the dapper, charming Ponzi raised the "rob Peter to pay Paul" scam to an art form and raked in millions at his office in downtown Boston.

Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach.

Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it. The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.

We are oddly paradoxical creatures who long to be happy while creating our own suffering. We replay past anguish, anticipate future distress, and stew in self-righteous anger. In Hard to Be Human, Ted Cadsby focuses on five cognitive design flaws that foster underthinking and overreacting, and reveals powerful strategies to overcome them.

In the world of high finance, multibillion-dollar Wall Street banks greedily guard their secrets. Enter Robert Kerbeck, a working actor who made his real money lying on the phone, charming people into revealing their employers’ most valuable information. In this exhilarating memoir that will appeal to fans of The Wolf of Wall Street and Catch Me If You Can, unsuspecting receptionists, assistants, and bigshot executives all fall victim to “the Ruse.”

Arthur Levitt was the Chairman of the Securities and Exchange Commission. For years, he attempted to regulate accounting firms, corporate reporting, and brokerages, but the political cost was so high that he had to resign. Now, as a free agent, he goes to bat for the common investor and tells it like it is. He tells us how investors today are being fed lies and distortions.

CYA: Cover your assets! Here is everything you need to know about corporations and LLCs. The Corporate Credit Bible is your how-to guide to running your corporation or LLC. Groups of certain professionals can form corporations known as professional corporations or professional service corporations (PCs). Professional corporations can shield owners from liability. Also covered are non-profit corporations.

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Although he was a suburban husband and father, living a far different life from The Wolf of Wall Street, Michael Kimelman had a good run as the co-founder of a hedge fund. But it all came crashing down in the wee hours of November 5, 2009, when the Feds came to his door, almost taking the door off its hinges. He was arrested as part of a huge insider trading case, and while he was offered a sweetheart no-jail probation plea, he refused, maintaining his innocence.

Jason Steadman is a thirty-year-old sales executive living in Boston and working for an electronics giant, a competitors to Sony and Panasonic. He's a witty, charismatic guy who's well liked at the office, but he lacks the "killer instinct" necessary to move up the corporate ladder. To the chagrin of his ambitious wife, it looks as if his career has hit a ceiling. Jason's been sidelined. But all that will change one evening when Jason meets Kurt Semko, a former Special Forces officer just back from Iraq.

Board position opportunities are out there, and you will find out in this audiobook why you should consider searching. The biggest takeaway about looking for a board position: be realistic and be true to yourself and the organization. If you take your service seriously and act in the best interests of the corporation, you will be a successful board member, and you will play an important part in improving the overall level of corporate governance that exists in your city or country's corporate community and beyond.

In December 2008, the world watched as master financier Bernard L. Madoff was taken away from his posh Manhattan apartment in handcuffs, accused of swindling thousands of innocent victims - including friends and family - out of billions of dollars in the world's largest Ponzi scheme. Madoff went to jail; he will spend the rest of his life there. But what happened to his devoted wife and sons?

When Michael Woodford was made president of Olympus - the company to which he had dedicated thirty years of his career - he became the first Westerner ever to climb the ranks of one of Japan’s corporate giants. Some wondered at the appointment - how could a gaijin who didn’t even speak Japanese understand how to run a Japanese company? But within months Woodford had gained the confidence of most of his colleagues and shareholders.