Customer Behavior
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Auteur(s): Ed Wallace
- Narrateur(s): Tom Parks
- Durée: 5 h et 8 min
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Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Narrateur(s): Tom Parks
- Durée: 5 h et 8 min
- Date de publication: 2016-12-07
- Langue: Anglais
- Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
- Date de publication: 2022-05-27
- Langue: Anglais
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
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Prix courant: 30,25$ ou 1 crédit
Prix réduit: 30,25$ ou 1 crédit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
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One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
- Date de publication: 2014-04-30
- Langue: Anglais
- One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Auteur(s): David H. DeWolf, Jessica S. Hall
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
- Date de publication: 2019-08-30
- Langue: Anglais
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Likeonomics
- The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
- Auteur(s): Rohit Bhargava
- Narrateur(s): Christine Marshall
- Durée: 6 h et 35 min
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People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you.
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Likeonomics
- The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
- Narrateur(s): Christine Marshall
- Durée: 6 h et 35 min
- Date de publication: 2020-07-10
- Langue: Anglais
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How to become a trusted resource for consumers in a society of constant manipulation....
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Prix courant: 22,26$ ou 1 crédit
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Auteur(s): Greg Nanigian
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Prix courant: 14,47$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Auteur(s): Dr. Kelly Henry
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
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This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Date de publication: 2021-01-28
- Langue: Anglais
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This book is not just about customer service. It's about how to run and sustain a successful business.....
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Prix courant: 15,14$ ou 1 crédit
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Auteur(s): John G. Miller
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
- Date de publication: 2010-01-05
- Langue: Anglais
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Winning Digital Customers
- The Antidote to Irrelevance
- Auteur(s): Howard Tiersky
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....
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Prix courant: 24,75$ ou 1 crédit
Prix réduit: 24,75$ ou 1 crédit
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Six Pixels of Separation
- Everyone Is Connected. Connect Your Business to Everyone
- Auteur(s): Mitch Joel
- Narrateur(s): Mitch Joel
- Durée: 7 h et 35 min
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At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.
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Six Pixels of Separation
- Everyone Is Connected. Connect Your Business to Everyone
- Narrateur(s): Mitch Joel
- Durée: 7 h et 35 min
- Date de publication: 2009-09-04
- Langue: Anglais
- Here's THE audiobook that entrepreneurs have been waiting for - the inner-secrets of how successful Internet capitalists make millions by knowing who to reach and how to reach them....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations
- Auteur(s): Matt LeMay
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 19 min
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Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of agile across industries and functions.
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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 19 min
- Date de publication: 2020-05-27
- Langue: Anglais
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Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2018-11-13
- Langue: Anglais
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This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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