Customer Business

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Employees don't work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company's leadership is the most important factor in attracting and retaining high-quality employees.

In this New York Times, USA Today, and Amazon.com best-selling book, Kaufman lays out the steps you can take to build a sustainable culture that delivers outstanding service every day. He offers the tools and practices that have been proven effective in businesses, governments, communities, and homes; on every continent; and in many languages.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

In "How to Sell Like a Con Artist," Shaun Graff takes you on an intriguing journey into the world of persuasion, as seen through the eyes of the most unlikely teachers: con artists. This book is not a guide to deceit, but rather a unique exploration of the art of influence, distilled from the cunning tactics of con artists. Graff masterfully uncovers the psychological strategies used in cons and transforms them into ethical tools for effective selling, leadership, and everyday interactions.

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

In our fast-paced society of today's world, many people rely on coffee to keep them energized. And what better way to help than to bring the coffee to them?! So why wait? Get started today on your dream business!

In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point. Companies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro.

This audiobook will discuss in-depth how you can get and keep loyal customers. It will show you what your potential customers expect to see at a high-quality business. It will guide you on how to train your employees and be able to emphasize how important their actions speak louder than words. Invest in a program that's geared towards strategic customer support. One which will allow your business to outshine the competition.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

Embark on a journey to elevate your small local business to new heights. This captivating guide, infused with insightful strategies and actionable tips, is your compass to mastering the art of customer service. From decoding the psychology of satisfaction to creating personalized experiences, this book is your blueprint to winning hearts, one interaction at a time.

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.

Great customer service is dying. Is life too busy to teach this skill anymore? If it is, you are going to have a difficult time keeping customers. It doesn’t matter if you are in the restaurant business, retail business, salon and spa business, a government contractor, car dealership, or grocery store.

Have you ever started a business and did not sell as much or earn as much money as you wanted? Are you having a tough time getting someone to buy from you? Are you lost when it comes to figuring out what people want? Don't worry! I put together this quick, easy to understand guide about the art of marketing.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?