Customer Marketing
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- Auteur(s): Benjamin Sweeney
- Narrateur(s): Duke Holm
- Durée: 9 h et 50 min
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Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- Narrateur(s): Duke Holm
- Durée: 9 h et 50 min
- Date de publication: 2022-09-22
- Langue: Anglais
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Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Auteur(s): Jake Dunlap
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.
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The Innovative Seller
- Keeping Pace in an AI and Customer-Centric World
- Narrateur(s): Danny Hughes
- Durée: 4 h et 30 min
- Date de publication: 2024-05-07
- Langue: Anglais
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In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 23,76$ ou 1 crédit
Prix réduit: 23,76$ ou 1 crédit
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Auteur(s): Chandler Wright
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
- Date de publication: 2020-02-28
- Langue: Anglais
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If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020 will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Auteur(s): John Rosso, David Mattson
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
- Date de publication: 2018-06-01
- Langue: Anglais
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Customer Relationship Marketing: An Introductory Course About Understanding the Management of Customer Relationship and Its Different Types
- Auteur(s): John Hawkins
- Narrateur(s): Robert Plank
- Durée: 35 min
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Relationships build businesses... how do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have a connection and trust with you - they don't just need the product. This is very important to understand. From this amazing audiobook, you are about to learn the following information: how to build a strong CRM database for marketing, blending marketing and your CRM, how to improve your CRM to benefit your marketing, and much more.
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Customer Relationship Marketing: An Introductory Course About Understanding the Management of Customer Relationship and Its Different Types
- Narrateur(s): Robert Plank
- Durée: 35 min
- Date de publication: 2019-01-17
- Langue: Anglais
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If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have a connection and trust with you - they don't just need the product. This is very important to understand....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Auteur(s): Mark Joyner
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
- Date de publication: 2006-07-28
- Langue: Anglais
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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Prix courant: 18,51$ ou 1 crédit
Prix réduit: 18,51$ ou 1 crédit
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Auteur(s): Erik Peterson, Tim Riesterer
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
- Date de publication: 2021-07-20
- Langue: Anglais
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion....
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Prix courant: 15,45$ ou 1 crédit
Prix réduit: 15,45$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Auteur(s): Christian West, Brian Jantzen
- Narrateur(s): Alexander Masters
- Durée: 5 h et 24 min
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In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Narrateur(s): Alexander Masters
- Durée: 5 h et 24 min
- Date de publication: 2017-09-21
- Langue: Anglais
- In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Service Fanatics
- How to Build Superior Patient Experience the Cleveland Clinic Way
- Auteur(s): James Merlino
- Narrateur(s): Tim Lundeen
- Durée: 10 h et 21 min
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Cleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. How did Cleveland Clinic turn itself around so effectively and so quickly? More important, how can you do the same with your organization? Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations - methods that seamlessly translate to any business seeking to improve its customer experience.
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Service Fanatics
- How to Build Superior Patient Experience the Cleveland Clinic Way
- Narrateur(s): Tim Lundeen
- Durée: 10 h et 21 min
- Date de publication: 2021-07-28
- Langue: Anglais
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Service Fanatics reveals the strategies and tactics the Cleveland Clinic applied to become one of today's leading patient-experience healthcare organizations - methods that seamlessly translate to any business seeking to improve its customer experience....
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Prix courant: 29,70$ ou 1 crédit
Prix réduit: 29,70$ ou 1 crédit
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Auteur(s): Jamey Stegmaier
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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excellent reference
- Écrit par Utilisateur anonyme le 2021-03-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Date de publication: 2015-09-04
- Langue: Anglais
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Prix courant: 18,13$ ou 1 crédit
Prix réduit: 18,13$ ou 1 crédit
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Version abrégée
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Date de publication: 2008-04-29
- Langue: Anglais
- Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle....
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Prix courant: 32,00$ ou 1 crédit
Prix réduit: 32,00$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Date de publication: 2020-08-29
- Langue: Anglais
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Auteur(s): Scott K. Edinger, Laurie Sain
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
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Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Managers today need to make the most of all their resources - and The Hidden Leader shows them how to recognize and cultivate these talented but underutilized employees....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Auteur(s): Anne Janzer
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
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Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Date de publication: 2017-05-16
- Langue: Anglais
- Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things....
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Prix courant: 15,61$ ou 1 crédit
Prix réduit: 15,61$ ou 1 crédit
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- Auteur(s): David Cay Johnston
- Narrateur(s): Todd McLaren
- Durée: 12 h et 10 min
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David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- Narrateur(s): Todd McLaren
- Durée: 12 h et 10 min
- Date de publication: 2012-10-15
- Langue: Anglais
- David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else....
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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