Customer Marketing
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Gravitational Marketing
- : The Science of Attracting Customers
- Auteur(s): Jimmy Vee, Joel Bauer, Travis Miller
- Narrateur(s): Travis Miller
- Durée: 6 h et 18 min
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Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?
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Gravitational Marketing
- : The Science of Attracting Customers
- Narrateur(s): Travis Miller
- Durée: 6 h et 18 min
- Date de publication: 2009-06-17
- Langue: Anglais
- Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Date de publication: 2020-08-29
- Langue: Anglais
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Auteur(s): Brad Tiller
- Narrateur(s): Matyas J.
- Durée: 1 h et 12 min
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.
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Terrible narration, very little useful information
- Écrit par Marie le 2018-11-06
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Narrateur(s): Matyas J.
- Série: Social Media Marketing
- Durée: 1 h et 12 min
- Date de publication: 2018-10-13
- Langue: Anglais
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Auteur(s): Jeanne Bliss
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
- Date de publication: 2018-05-08
- Langue: Anglais
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Auteur(s): Robert Spector, breAnne O. Reeves
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
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In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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Inspirants!!!
- Écrit par JF Boyer le 2019-01-16
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
- Date de publication: 2017-11-21
- Langue: Anglais
- The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Auteur(s): Bill Cates
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
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While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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Excellent read
- Écrit par Hemant le 2020-05-06
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Date de publication: 2015-12-18
- Langue: Anglais
- Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Auteur(s): Rob Fuggetta
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
- Date de publication: 2018-09-25
- Langue: Anglais
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Marketing to the Social Web
- How Digital Customer Communities Build Your Business, 2nd Edition
- Auteur(s): Larry Weber
- Narrateur(s): Mark Boyett
- Durée: 7 h et 59 min
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Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.
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Marketing to the Social Web
- How Digital Customer Communities Build Your Business, 2nd Edition
- Narrateur(s): Mark Boyett
- Durée: 7 h et 59 min
- Date de publication: 2020-07-09
- Langue: Anglais
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An updated and expanded second edition of the popular guide to social media for the business community....
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Prix courant: 22,26$ ou 1 crédit
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Customer Love
- Great Stories about Great Service
- Auteur(s): Mac Anderson
- Narrateur(s): Derek Shetterly
- Durée: 1 h et 19 min
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In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."
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Customer Love
- Great Stories about Great Service
- Narrateur(s): Derek Shetterly
- Durée: 1 h et 19 min
- Date de publication: 2014-07-03
- Langue: Anglais
- Mac Anderson has compiled a fantastic audiobook filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans....
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Prix courant: 17,80$ ou 1 crédit
Prix réduit: 17,80$ ou 1 crédit
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Auteur(s): Micah Solomon
- Narrateur(s): Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Durée: 5 h et 16 min
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
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Perfect book, perfect rendition
- Écrit par Colin Taylor le 2020-10-09
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrateur(s): Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Durée: 5 h et 16 min
- Date de publication: 2020-01-14
- Langue: Anglais
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Auteur(s): Daina Middleton
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Mastering Account Management
- 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less
- Auteur(s): Dan Englander
- Narrateur(s): Jim Smith
- Durée: 2 h et 33 min
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You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business.
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Mastering Account Management
- 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less
- Narrateur(s): Jim Smith
- Durée: 2 h et 33 min
- Date de publication: 2015-06-24
- Langue: Anglais
- You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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The Hidden Power of Your Customers
- 4 Keys to Growing Your Business Through Existing Customers
- Auteur(s): Becky Carroll
- Narrateur(s): Vanessa Hart
- Durée: 8 h et 27 min
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A business' current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you!
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The Hidden Power of Your Customers
- 4 Keys to Growing Your Business Through Existing Customers
- Narrateur(s): Vanessa Hart
- Durée: 8 h et 27 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Winning strategies to keep your existing customers coming back....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Auteur(s): Brittany Hodak
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
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Very relevant topic in today experience economy
- Écrit par Melissa Fox le 2023-01-23
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Date de publication: 2023-01-10
- Langue: Anglais
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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