Customer Marketing
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par Utilisateur anonyme le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Auteur(s): Michael Levine
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Auteur(s): David Newman
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
- Date de publication: 2013-06-12
- Langue: Anglais
- Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results"....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Auteur(s): Jason Jennings, Laurence Haughton
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
- Date de publication: 2015-03-17
- Langue: Anglais
- Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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All Business Is Personal
- One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement
- Auteur(s): Joseph A. Michelli
- Durée: 10 h
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What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.
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All Business Is Personal
- One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement
- Durée: 10 h
- Date de publication: 2025-05-13
- Langue: Anglais
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From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.
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Prix courant: 37,71$ ou 1 crédit
Prix réduit: 37,71$ ou 1 crédit
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Public Figures, Private Lives
- Auteur(s): Christian West, Brian Jantzen, Ivor Terret, Autres
- Narrateur(s): William Brand
- Durée: 8 h et 8 min
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Learn how excellence is built into protective security programs for discerning individuals and families. With decades of experience working for the high and ultra-high net worth worldwide, authors West, Jantzen, Terret, and Van Driessche provide a wide-ranging and pragmatic introduction to protective security for prominent individuals and families.
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Public Figures, Private Lives
- Narrateur(s): William Brand
- Durée: 8 h et 8 min
- Date de publication: 2019-11-06
- Langue: Anglais
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Learn how excellence is built into protective security programs for discerning individuals and families....
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Prix courant: 25,00$ ou 1 crédit
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- Auteur(s): Mike Robinson
- Narrateur(s): Jason Prock
- Durée: 1 h et 55 min
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- Narrateur(s): Jason Prock
- Durée: 1 h et 55 min
- Date de publication: 2024-10-29
- Langue: Anglais
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies.
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Prix courant: 8,71$ ou 1 crédit
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Auteur(s): Bryan Eisenberg, Jeffrey Eisenberg
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Date de publication: 2023-01-10
- Langue: Anglais
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Emotional Intelligence Activity Kit
- 50 Easy and Effective Exercises for Building EQ
- Auteur(s): Adele B. Lynn, Janele R. Lynn
- Narrateur(s): Karen Saltus
- Durée: 7 h et 5 min
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Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?
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The Emotional Intelligence Activity Kit
- 50 Easy and Effective Exercises for Building EQ
- Narrateur(s): Karen Saltus
- Durée: 7 h et 5 min
- Date de publication: 2015-11-11
- Langue: Anglais
- Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Auteur(s): Leslie Yerkes, Charles Decker
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
- Date de publication: 2017-12-05
- Langue: Anglais
- Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes....
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Prix courant: 12,24$ ou 1 crédit
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Augmented and Virtual Reality
- Unlocking Business Potential for Entrepreneurs (Empowering Small Businesses)
- Auteur(s): Kimberly Burk Cordova
- Narrateur(s): Hannah Stone
- Durée: 3 h et 42 min
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Discover how to leverage cutting-edge AR and VR technologies to transform your small business! Whether you're a tech novice or a seasoned entrepreneur, this book provides the tools and knowledge to stay ahead of the competition in the digital age. Unlock the potential of AR and VR to drive growth, enhance customer engagement, and revolutionize your business operations.
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Augmented and Virtual Reality
- Unlocking Business Potential for Entrepreneurs (Empowering Small Businesses)
- Narrateur(s): Hannah Stone
- Durée: 3 h et 42 min
- Date de publication: 2024-07-17
- Langue: Anglais
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Discover how to leverage cutting-edge AR and VR technologies to transform your small business!
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Auteur(s): Noah Fleming
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
- Date de publication: 2016-11-15
- Langue: Anglais
- How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Auteur(s): Ekaterina Walter, Jessica Gioglio
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
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From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
- Date de publication: 2021-07-20
- Langue: Anglais
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From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty....
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Prix courant: 23,76$ ou 1 crédit
Prix réduit: 23,76$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Win the Customer
- 70 Simple Rules for Sensational Service
- Auteur(s): Flavio Martins
- Narrateur(s): Don Hagen
- Durée: 6 h et 34 min
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Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.
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Win the Customer
- 70 Simple Rules for Sensational Service
- Narrateur(s): Don Hagen
- Durée: 6 h et 34 min
- Date de publication: 2015-08-26
- Langue: Anglais
- Great companies distinguish themselves from the competition by providing their customers with something truly special....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Market Your Genius
- How to Generate New Leads, Get Dream Customers, and Create a Loyal Community
- Auteur(s): Nikki Nash
- Narrateur(s): Nikki Nash
- Durée: 4 h et 41 min
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Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.
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Market Your Genius
- How to Generate New Leads, Get Dream Customers, and Create a Loyal Community
- Narrateur(s): Nikki Nash
- Durée: 4 h et 41 min
- Date de publication: 2021-08-24
- Langue: Anglais
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In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Auteur(s): Travis Wright, Chris J. Snook
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
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Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
- Date de publication: 2017-06-13
- Langue: Anglais
- Compete in the digital world with pragmatic strategies for success....
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