Customer Marketing
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Auteur(s): David Spinks
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
- Date de publication: 2021-05-18
- Langue: Anglais
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Prix courant: 22,26$ ou 1 crédit
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Marketing: The Brian Tracy Success Library
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 2 h et 54 min
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The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.
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Marketing: The Brian Tracy Success Library
- Narrateur(s): Brian Tracy
- Durée: 2 h et 54 min
- Date de publication: 2014-11-18
- Langue: Anglais
- The success of your business depends on the success of your marketing efforts....
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Prix courant: 16,68$ ou 1 crédit
Prix réduit: 16,68$ ou 1 crédit
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Auteur(s): Deb Duncan, Todd Duncan
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Auteur(s): Will Guidara
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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Full of heart
- Écrit par tisha le 2024-08-24
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
- Date de publication: 2022-10-25
- Langue: Anglais
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Prix courant: 20,40$ ou 1 crédit
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Auteur(s): Sandler Systems Inc.
- Narrateur(s): Sean Pratt
- Durée: 1 h et 54 min
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LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Narrateur(s): Sean Pratt
- Durée: 1 h et 54 min
- Date de publication: 2017-12-01
- Langue: Anglais
- Social selling is easier than you think. LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Marketing: A Love Story
- How to Matter to Your Customers
- Auteur(s): Bernadette Jiwa
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
- Date de publication: 2016-01-22
- Langue: Anglais
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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Prix courant: 16,68$ ou 1 crédit
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- Auteur(s): Matt Oechsli
- Narrateur(s): Joe Bronzi
- Durée: 6 h et 19 min
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Only for those that want to earn > $250K / year
- Écrit par Dorel Samoila le 2023-02-15
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- Narrateur(s): Joe Bronzi
- Durée: 6 h et 19 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Attract and retain affluent customers and clients....
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Prix courant: 22,26$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Auteur(s): Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Best Book for Customer Success!
- Écrit par Utilisateur anonyme le 2022-09-28
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
- Date de publication: 2020-07-31
- Langue: Anglais
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Sell!
- The Way Your Customers Want to Buy
- Auteur(s): Dale Carnegie & Associates
- Narrateur(s): Dan Strutzel
- Durée: 5 h et 10 min
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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excellent listen.
- Écrit par Roman Thauern le 2023-02-22
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Sell!
- The Way Your Customers Want to Buy
- Narrateur(s): Dan Strutzel
- Durée: 5 h et 10 min
- Date de publication: 2019-11-12
- Langue: Anglais
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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Prix courant: 22,26$ ou 1 crédit
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Auteur(s): Andrew Sobel
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
- Date de publication: 2020-05-12
- Langue: Anglais
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Prix courant: 22,26$ ou 1 crédit
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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Great book for Selling!
- Écrit par linh Diep le 2021-01-12
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Date de publication: 2019-01-07
- Langue: Anglais
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A giant ad for their product.
- Écrit par Brian Middleton le 2018-04-09
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
- Date de publication: 2017-10-10
- Langue: Anglais
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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Prix courant: 22,13$ ou 1 crédit
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Auteur(s): Joe Vitale, Jeffrey Gitomer - foreword
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
- Date de publication: 2018-08-28
- Langue: Anglais
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Auteur(s): Mark Joyner
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
- Date de publication: 2006-07-28
- Langue: Anglais
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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Prix courant: 18,51$ ou 1 crédit
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
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Histoire
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
- Date de publication: 2020-10-02
- Langue: Anglais
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant....
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Prix courant: 25,20$ ou 1 crédit
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Auteur(s): Fred Reichheld, Rob Markey
- Narrateur(s): Walter Dixon
- Durée: 8 h
- Version intégrale
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Au global
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Performance
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Histoire
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrateur(s): Walter Dixon
- Durée: 8 h
- Date de publication: 2011-11-07
- Langue: Anglais
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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