Customer Marketing
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Auteur(s): Rob Fitzpatrick
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Date de publication: 2019-05-08
- Langue: Anglais
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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Predictive Marketing
- Easy Ways Every Marketer Can Use Customer Analytics and Big Data
- Auteur(s): Omer Artun, Dominique Levin PhD
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 44 min
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Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.
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Predictive Marketing
- Easy Ways Every Marketer Can Use Customer Analytics and Big Data
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 44 min
- Date de publication: 2017-06-13
- Langue: Anglais
- Predictive Marketing is a predictive analytics primer for organizations large and small....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Auteur(s): Brent Keltner
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
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The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
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Great ideas - heavy with technobabble
- Écrit par Fred Barbe le 2023-04-06
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey....
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Prix courant: 28,37$ ou 1 crédit
Prix réduit: 28,37$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Auteur(s): Jesse Cole
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
- Date de publication: 2022-12-23
- Langue: Anglais
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
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Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!
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Good Sales Instruction Manual covering Fundamentals
- Écrit par prem kailash le 2019-01-02
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
- Date de publication: 2000-06-06
- Langue: Anglais
- A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die...
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Prix courant: 10,67$ ou 1 crédit
Prix réduit: 10,67$ ou 1 crédit
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Auteur(s): David J. Mullen Jr.
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
- Date de publication: 2014-05-02
- Langue: Anglais
- The best financial advisors are well equipped to succeed regardless of market conditions....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43$ ou 1 crédit
Prix réduit: 4,43$ ou 1 crédit
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Auteur(s): Ashvin Vaidyanathan, Ruben Rabago
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
- Date de publication: 2020-03-24
- Langue: Anglais
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Auteur(s): Anne MacKeigan
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
- Date de publication: 2018-11-01
- Langue: Anglais
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Auteur(s): Martin Kihn, Christopher B. O’Hara
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
- Date de publication: 2021-05-11
- Langue: Anglais
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- Auteur(s): Brian Tracy, Michael Tracy
- Narrateur(s): Brian Tracy, Michael Tracy
- Durée: 7 h et 6 min
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If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- Narrateur(s): Brian Tracy, Michael Tracy
- Durée: 7 h et 6 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Unlimited Sales Success is loaded with eye-opening facts and exercises, peppered with stories of great selling techniques in action, and organized into a use-it-now approach....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Auteur(s): Al Lautenslager
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Version intégrale
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Au global
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Date de publication: 2018-10-23
- Langue: Anglais
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels....
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Prix courant: 22,26$ ou 1 crédit
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Auteur(s): Roland Smart
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
- Date de publication: 2017-02-10
- Langue: Anglais
- Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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