Customer Marketing
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Auteur(s): Marion Debruyne
- Narrateur(s): Teri Schnaubelt
- Durée: 8 h et 14 min
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 8 h et 14 min
- Date de publication: 2019-03-19
- Langue: Anglais
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Marketing to Win More Business
- Actively Market Your Business to Attract Customers
- Auteur(s): Pauline Rowson
- Durée: 2 h et 2 min
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This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.
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Marketing to Win More Business
- Actively Market Your Business to Attract Customers
- Durée: 2 h et 2 min
- Date de publication: 2008-02-05
- Langue: Anglais
- This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury....
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Prix courant: 9,56$ ou 1 crédit
Prix réduit: 9,56$ ou 1 crédit
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Auteur(s): Micah Solomon
- Narrateur(s): Micah Solomon, Sean Pratt
- Durée: 6 h et 7 min
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Narrateur(s): Micah Solomon, Sean Pratt
- Durée: 6 h et 7 min
- Date de publication: 2013-04-11
- Langue: Anglais
- In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The 23 Immutable Laws of Selling
- Timeless Secrets on How to Sell More, Proven Tactics on How to Eliminate Competitors, and Dirty Truths About Acquiring Customers
- Auteur(s): Joshua Riches
- Narrateur(s): Jay R. Kirk
- Durée: 2 h et 54 min
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The 23 Immutable Laws of Selling is here to help you double and triple your sales immediately. It is for anyone serious about becoming a true sales genius. Direct, intriguing, filled with real-life examples, practical steps you can take and ideas you can start using today to transform your sales.
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The 23 Immutable Laws of Selling
- Timeless Secrets on How to Sell More, Proven Tactics on How to Eliminate Competitors, and Dirty Truths About Acquiring Customers
- Narrateur(s): Jay R. Kirk
- Durée: 2 h et 54 min
- Date de publication: 2021-06-16
- Langue: Anglais
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The 23 Immutable Laws of Selling is here to help you double and triple your sales immediately. It is for anyone serious about becoming a true sales genius....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Happy Customers Bundle: 3 in 1 Bundle
- Customer Success, Never Lose a Customer Again, and Customer Loyalty
- Auteur(s): Aryana Konnor, Kinsley Thorley, William Grason
- Narrateur(s): Marcus Mulenga, Stella June
- Durée: 2 h et 4 min
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Every businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your customers are 100% happy all the time, but this is impossible. At some point, some of them would be unsatisfied. It is important to understand what to expect from your customers and what your customers expect of you so you can provide great customer service that would leave both parties happy and satisfied.
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Happy Customers Bundle: 3 in 1 Bundle
- Customer Success, Never Lose a Customer Again, and Customer Loyalty
- Narrateur(s): Marcus Mulenga, Stella June
- Série: Happy Customers, Livre 1
- Durée: 2 h et 4 min
- Date de publication: 2021-01-27
- Langue: Anglais
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Every businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It is important to understand what to expect from your customers and what your customers expect of you....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Holistic Email Marketing
- A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
- Auteur(s): Kath Pay
- Narrateur(s): Kath Pay
- Durée: 6 h et 37 min
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Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.
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Holistic Email Marketing
- A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
- Narrateur(s): Kath Pay
- Durée: 6 h et 37 min
- Date de publication: 2023-07-27
- Langue: Anglais
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Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company....
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Prix courant: 20,48$ ou 1 crédit
Prix réduit: 20,48$ ou 1 crédit
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How to Sell Like a Drug Dealer
- 21 Strategies to Hook Customers and Boost Sales: This Book Isn't About Selling Drugs!
- Auteur(s): Shaun Graff
- Narrateur(s): Jeff Heisler
- Durée: 3 h et 28 min
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In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach. Inspired by stories and insights from the shadows, this book offers a fresh perspective on effective selling techniques that can be adapted to the legitimate business world.
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How to Sell Like a Drug Dealer
- 21 Strategies to Hook Customers and Boost Sales: This Book Isn't About Selling Drugs!
- Narrateur(s): Jeff Heisler
- Durée: 3 h et 28 min
- Date de publication: 2023-07-27
- Langue: Anglais
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In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Auteur(s): Dan Sullivan
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Auteur(s): Mikkel Svane, Carlye Adler
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Auteur(s): David Newman
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
- Date de publication: 2013-06-12
- Langue: Anglais
- Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results"....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Chat GPT: Is the Future Already Here?
- Auteur(s): Rodrigo Serzedello
- Narrateur(s): Ben Hauck
- Durée: 51 min
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it.
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Chat GPT: Is the Future Already Here?
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Date de publication: 2023-02-17
- Langue: Anglais
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it....
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Prix courant: 4,78$ ou 1 crédit
Prix réduit: 4,78$ ou 1 crédit
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Auteur(s): Nicole Menrath
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
- Date de publication: 2023-10-23
- Langue: Anglais
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will...
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Prix courant: 12,03$ ou 1 crédit
Prix réduit: 12,03$ ou 1 crédit
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Auteur(s): Ali Cudby
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
- Date de publication: 2020-07-08
- Langue: Anglais
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Auteur(s): Bryan Eisenberg, Jeffrey Eisenberg
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Version intégrale
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Date de publication: 2023-01-10
- Langue: Anglais
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Auteur(s): Erik Peterson, Tim Riesterer
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
- Date de publication: 2021-07-20
- Langue: Anglais
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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La Venta Disruptiva [The Disruptive Selling]
- Cómo Ser Impredecible, Llamar La Atención Y Cerrar Más Ventas B2B [How to Be Unpredictable, Attract Attention, and Close More B2B Sales]
- Auteur(s): Chris Payne
- Narrateur(s): Juan Cuevas
- Durée: 5 h et 23 min
- Version intégrale
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Au global
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El mundo de las ventas ha cambiado, pero muchas empresas, vendedores y emprendedores siguen usado tácticas viejas, o peor, no usan ninguna. Esta situación es más complicada en un entorno donde todos compiten por la atención de su cliente y si la logran, luego se encuentran en la lucha por precio. La venta disruptiva te mostrará no solamente cómo llamar la atención de tus clientes, sino cómo generar interés, presentar ofertas irresistibles y cerrar más negocios.
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La Venta Disruptiva [The Disruptive Selling]
- Cómo Ser Impredecible, Llamar La Atención Y Cerrar Más Ventas B2B [How to Be Unpredictable, Attract Attention, and Close More B2B Sales]
- Narrateur(s): Juan Cuevas
- Durée: 5 h et 23 min
- Date de publication: 2022-04-22
- Langue: Espagnol
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El mundo de las ventas ha cambiado, pero muchas empresas, vendedores y emprendedores siguen usado tácticas viejas. La venta disruptiva te mostrará no solamente cómo llamar la atención de tus clientes, sino cómo generar interés, presentar ofertas irresistibles y cerrar más negocios....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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What Clients Love
- A Field Guide to Growing Your Business
- Auteur(s): Harry Beckwith
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Version abrégée
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Au global
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Histoire
Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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What Clients Love
- A Field Guide to Growing Your Business
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Date de publication: 2003-01-10
- Langue: Anglais
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics...
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Go Big or Go Home
- Auteur(s): Diana Kander, Tucker Trotter
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
- Version intégrale
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Au global
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Performance
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Histoire
How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
- Date de publication: 2023-10-19
- Langue: Anglais
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Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail....
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Ne plus suivre le balado a échoué
Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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