Customer Marketing
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Auteur(s): Robin Lent, Genevieve Tour
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
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Basic book on sales, could’ve been a buzzfeed article
- Écrit par Andrea Nicholson le 2024-09-17
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
- Date de publication: 2020-07-20
- Langue: Anglais
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Auteur(s): Brittany Hodak
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
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Very relevant topic in today experience economy
- Écrit par Melissa Fox le 2023-01-23
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Date de publication: 2023-01-10
- Langue: Anglais
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Auteur(s): Patrick Renvoise, Christophe Morin
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
- Date de publication: 2021-11-09
- Langue: Anglais
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Auteur(s): Thomas Barta, Patrick Barwise
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
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The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
- Date de publication: 2021-08-11
- Langue: Anglais
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The 12 Powers of a Marketing Leader is the first research-based leadership book for marketers in the 21st century. This game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Instagram for Business for Dummies (2nd Edition)
- Auteur(s): Jenn Herman, Corey Walker, Eric Butow
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
- Date de publication: 2021-03-16
- Langue: Anglais
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Auteur(s): Adrian Webster
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
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TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Discover how you can draw people in and achieve greater success, in just a few minutes each day....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Auteur(s): Alex Goldfayn
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
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In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
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Terrible. Felt like a bad 1960s sales book
- Écrit par AlbertaComputers le 2023-11-20
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
- Date de publication: 2021-10-12
- Langue: Anglais
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In Pick Up the Phone and Sell, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Auteur(s): Blake Morgan
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
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Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
- Date de publication: 2017-05-30
- Langue: Anglais
- Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Stop Acting like a Seller and Start Thinking like a Buyer
- Improve Sales Effectiveness by Helping Customers Buy
- Auteur(s): Jerry Acuff, Wally Wood
- Narrateur(s): Matthew Porter
- Durée: 6 h
- Version intégrale
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People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back.
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Stop Acting like a Seller and Start Thinking like a Buyer
- Improve Sales Effectiveness by Helping Customers Buy
- Narrateur(s): Matthew Porter
- Durée: 6 h
- Date de publication: 2014-10-30
- Langue: Anglais
- This one-of-a-kind sales guide takes a revolutionary perspective on the art of selling: that knowing how to sell isn't enough. You need to learn to think like a buyer in order to sell more effectively....
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Prix courant: 25,00$ ou 1 crédit
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Delivering Massive Value
- The Financial Advisor's Guide to a Highly Profitable, Hyper-Efficient Practice
- Auteur(s): Matthew Jarvis
- Narrateur(s): Matthew Jarvis
- Durée: 9 h et 6 min
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If all the practice consultants and marketing experts have such great ideas to share, why aren't they using them to run their own successful practices? Finally, a book that offers not just ideas but proven strategies for transforming any financial practice into a highly effective value-delivering machine. Practicing financial advisor Matthew Jarvis uses these exact strategies to run his own wildly successful investment firm.
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Delivering Massive Value, Delivers Massive Value!!
- Écrit par Utilisateur anonyme le 2021-10-05
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Delivering Massive Value
- The Financial Advisor's Guide to a Highly Profitable, Hyper-Efficient Practice
- Narrateur(s): Matthew Jarvis
- Durée: 9 h et 6 min
- Date de publication: 2021-09-27
- Langue: Anglais
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Finally, a book that offers not just ideas but proven strategies for transforming any financial practice into a highly effective value-delivering machine....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Auteur(s): Brian Signorelli
- Narrateur(s): Kevin Stillwell
- Durée: 7 h et 14 min
- Version intégrale
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Narrateur(s): Kevin Stillwell
- Durée: 7 h et 14 min
- Date de publication: 2018-06-05
- Langue: Anglais
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Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Auteur(s): Manny Medina, Max Altschuler, Mark Kosoglow
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Getting Customers
- Easier, Faster and for Less Money than You Ever Thought Possible
- Auteur(s): James Sinclair
- Narrateur(s): James Sinclair
- Durée: 3 h et 44 min
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Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.
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Getting Customers
- Easier, Faster and for Less Money than You Ever Thought Possible
- Narrateur(s): James Sinclair
- Durée: 3 h et 44 min
- Date de publication: 2019-12-18
- Langue: Anglais
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Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Professional Waiter
- Arts & Crafts
- Auteur(s): Anastasia E. Suárez
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.
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The Professional Waiter
- Arts & Crafts
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
- Date de publication: 2023-08-16
- Langue: Anglais
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies....
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Prix courant: 8,71$ ou 1 crédit
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Auteur(s): Srini Sekaran
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
- Date de publication: 2021-03-25
- Langue: Anglais
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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