Customer Marketing
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 7 h et 7 min
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 7 h et 7 min
- Date de publication: 2022-12-29
- Langue: Anglais
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Auteur(s): Nicholas Webb
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
- Date de publication: 2022-03-15
- Langue: Anglais
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Auteur(s): Rob Knapp
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
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The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch - under the leadership of author Rob Knapp - it has grown increasingly popular within the financial services industry.
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
- Date de publication: 2012-07-09
- Langue: Anglais
- The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Auteur(s): Anthony Iannarino
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
- Version intégrale
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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Overall, it’s good
- Écrit par Mike le 2020-09-09
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
- Date de publication: 2018-11-06
- Langue: Anglais
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
- Version intégrale
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Prix courant: 23,94$ ou 1 crédit
Prix réduit: 23,94$ ou 1 crédit
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Auteur(s): Micah Solomon, Herve Humler - foreword
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
- Date de publication: 2024-07-30
- Langue: Anglais
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Auteur(s): Jill Lublin
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
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When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
- Date de publication: 2017-02-03
- Langue: Anglais
- When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Customer Rules
- The 39 Essential Rules for Delivering Sensational Service
- Auteur(s): Lee Cockerell
- Narrateur(s): Lee Cockerell
- Durée: 3 h et 59 min
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The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.
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I should have listened to this earlier
- Écrit par Garrett le 2022-06-09
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The Customer Rules
- The 39 Essential Rules for Delivering Sensational Service
- Narrateur(s): Lee Cockerell
- Durée: 3 h et 59 min
- Date de publication: 2013-03-05
- Langue: Anglais
- The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Date de publication: 2020-08-29
- Langue: Anglais
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Auteur(s): Robin Lent, Genevieve Tour
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
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Basic book on sales, could’ve been a buzzfeed article
- Écrit par Andrea Nicholson le 2024-09-17
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
- Date de publication: 2020-07-20
- Langue: Anglais
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Auteur(s): Brittany Hodak
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
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Very relevant topic in today experience economy
- Écrit par Melissa Fox le 2023-01-23
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Creating Superfans
- How to Turn Your Customers into Lifelong Advocates
- Narrateur(s): Brittany Hodak
- Durée: 6 h et 7 min
- Date de publication: 2023-01-10
- Langue: Anglais
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In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Auteur(s): Patrick Renvoise, Christophe Morin
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
- Date de publication: 2021-11-09
- Langue: Anglais
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Auteur(s): Thomas Barta, Patrick Barwise
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
- Version intégrale
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Histoire
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
- Date de publication: 2021-08-11
- Langue: Anglais
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The 12 Powers of a Marketing Leader is the first research-based leadership book for marketers in the 21st century. This game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success....
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Prix courant: 22,97$ ou 1 crédit
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