Customer Marketing
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The Unsold Mindset
- Redefining What It Means to Sell
- Auteur(s): Colin Coggins, Garrett Brown
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
- Date de publication: 2023-02-21
- Langue: Anglais
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The greatest salespeople on the planet are the opposite of who most people think they are; The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Auteur(s): Mo Bunnell
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
- Date de publication: 2024-08-27
- Langue: Anglais
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Auteur(s): Barry Kelly, Daniel Quick
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
- Version intégrale
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Version intégrale
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Auteur(s): Dennis Snow, Teri Yanovitch
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Version intégrale
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In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A step-by-step guide to designing and implementing an amazing customer service culture....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing 6.0
- The Future Is Immersive
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Date de publication: 2023-12-19
- Langue: Anglais
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Auteur(s): Robin Lent, Genevieve Tour
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
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Basic book on sales, could’ve been a buzzfeed article
- Écrit par Andrea Nicholson le 2024-09-17
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- Narrateur(s): Jo Anna Perrin
- Durée: 3 h et 12 min
- Date de publication: 2020-07-20
- Langue: Anglais
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Auteur(s): Brian Signorelli
- Narrateur(s): Kevin Stillwell
- Durée: 7 h et 14 min
- Version intégrale
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Au global
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Narrateur(s): Kevin Stillwell
- Durée: 7 h et 14 min
- Date de publication: 2018-06-05
- Langue: Anglais
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Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Version intégrale
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Version intégrale
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Auteur(s): Jill Lublin
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
- Version intégrale
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When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
- Date de publication: 2017-02-03
- Langue: Anglais
- When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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CustomerCentric Selling
- Auteur(s): Michael T. Bosworth, John R. Holland
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Date de publication: 2021-08-03
- Langue: Anglais
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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