Customer Marketing
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Make Some Noise
- Auteur(s): Ken Schmidt
- Narrateur(s): Ken Schmidt
- Durée: 14 h et 7 min
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Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company - one of the most celebrated corporate success stories in history - led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares.
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Make Some Noise
- Narrateur(s): Ken Schmidt
- Durée: 14 h et 7 min
- Date de publication: 2018-11-13
- Langue: Anglais
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The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Auteur(s): William E. Schneider
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
- Date de publication: 2017-08-29
- Langue: Anglais
- From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail....
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Prix courant: 25,05$ ou 1 crédit
Prix réduit: 25,05$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Auteur(s): Michael Killen
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers, define a profitable niche, and sell more marketing funnels. Even if you’ve never sold a funnel for more than four figures (or you have no idea what to include in a five-figure project), this audiobook will lay out the entire process to sell marketing funnels for five figures.
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Good content, terrible narrator
- Écrit par Customer Z le 2024-06-19
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
- Date de publication: 2022-02-14
- Langue: Anglais
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers and sell more marketing funnels....
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Prix courant: 25,00$ ou 1 crédit
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92$ ou 1 crédit
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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e-Riches 2.0
- Next-Generation Marketing Strategies for Making Millions Online
- Auteur(s): Scott Fox
- Narrateur(s): Scott Fox
- Durée: 8 h et 58 min
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In today’s highly-connected, consumer-driven market, leveraging digital marketing techniques is the only surefire way to attract more customers and make the kind of money you deserve. Following on the success of his book Internet Riches, top e-business entrepreneur and coach Scott Fox shares proven e-strategies to propel your business to success.
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e-Riches 2.0
- Next-Generation Marketing Strategies for Making Millions Online
- Narrateur(s): Scott Fox
- Durée: 8 h et 58 min
- Date de publication: 2023-06-27
- Langue: Anglais
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Whether your business is online or in-ground, effective digital marketing tactics are the key to driving sales. Learn the powerful but simple web strategies for developing and expanding your digital presence....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Auteur(s): Christian Milner Nymand, Mante Kvedare
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
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The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Date de publication: 2021-04-13
- Langue: Anglais
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Auteur(s): Jamey Stegmaier
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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excellent reference
- Écrit par Utilisateur anonyme le 2021-03-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Date de publication: 2015-09-04
- Langue: Anglais
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Prix courant: 18,13$ ou 1 crédit
Prix réduit: 18,13$ ou 1 crédit
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Auteur(s): Frank Eliason
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
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Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all-time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees.
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A guide to refocusing your business on those who matter most: customers and employees....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Auteur(s): Dennis Snow, Teri Yanovitch
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
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In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A step-by-step guide to designing and implementing an amazing customer service culture....
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Prix courant: 22,26$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Auteur(s): Dr. Sulman Ahmed
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Date de publication: 2024-05-07
- Langue: Anglais
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Prix courant: 21,92$ ou 1 crédit
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Auteur(s): Chandler Wright
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
- Date de publication: 2020-02-28
- Langue: Anglais
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If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020 will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Auteur(s): Hillary Carpio, Travis Henry
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
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Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Unify your teams and go to market like the best in the business....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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From 0 to 1,000 Customers & Beyond
- The 4 Steps to Scaling Your B2B Customer Acquisition
- Auteur(s): Steli Efti, Hiten Shah
- Narrateur(s): Steli Efti
- Durée: 48 min
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A step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers by discussing when to wing it and when to start building processes, what roles to hire for at which point and which metrics to monitor, finding the right customer acquisition channels for the current stage of your business, and much more!
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From 0 to 1,000 Customers & Beyond
- The 4 Steps to Scaling Your B2B Customer Acquisition
- Narrateur(s): Steli Efti
- Durée: 48 min
- Date de publication: 2020-07-15
- Langue: Anglais
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This is a step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers...
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Auteur(s): Tony Bates, Dr. Natalie Petouhoff
- Narrateur(s): Jennifer Jill Araya
- Durée: 9 h et 53 min
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By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.
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Customer centricity on steroids
- Écrit par Utilisateur anonyme le 2024-03-12
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Narrateur(s): Jennifer Jill Araya
- Durée: 9 h et 53 min
- Date de publication: 2023-08-25
- Langue: Anglais
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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale....
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Prix courant: 25,00$ ou 1 crédit
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Auteur(s): David Brownlee
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
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Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Auteur(s): Jay Baer
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Version intégrale
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Au global
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Performance
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Histoire
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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pretty basic
- Écrit par Utilisateur anonyme le 2019-12-26
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Date de publication: 2016-03-01
- Langue: Anglais
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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