Customer Marketing
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Inbound Organization
- How to Build and Strengthen Your Company's Future Using Inbound Principles
- Auteur(s): Dan Tyre, Todd Hockenberry
- Narrateur(s): Todd Hockenberry, Dan Tyre
- Durée: 6 h et 25 min
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We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.
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Inbound Organization
- How to Build and Strengthen Your Company's Future Using Inbound Principles
- Narrateur(s): Todd Hockenberry, Dan Tyre
- Durée: 6 h et 25 min
- Date de publication: 2018-09-18
- Langue: Anglais
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Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Auteur(s): Leslie Yerkes, Charles Decker
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
- Date de publication: 2017-12-05
- Langue: Anglais
- Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Magnetic
- The Art of Attracting Business
- Auteur(s): Joe Calloway
- Narrateur(s): Don Hagen
- Durée: 4 h et 11 min
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Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
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When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
- Date de publication: 2011-01-12
- Langue: Anglais
- Does your business have super-fans like? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Auteur(s): Peter Sheahan, Julie Williamson
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
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So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
- Date de publication: 2016-05-10
- Langue: Anglais
- Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Auteur(s): Dr. Sulman Ahmed
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Date de publication: 2024-05-07
- Langue: Anglais
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 21,92$ ou 1 crédit
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92$ ou 1 crédit
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Auteur(s): Tim Halloran
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer....
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Prix courant: 22,26$ ou 1 crédit
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The Power of Positive Selling
- Auteur(s): Dan Strutzel, Traci Shoblom
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy. But whether you're a novice or seasoned sales person, no matter what your product or service there is one truth that crosses all boundaries in selling. Selling depends on a relationship.
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The Power of Positive Selling
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Auteur(s): Natasha Hritzuk, Kelly Jones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
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Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Simplify your multi-screen marketing by putting consumers at the center of your strategy. The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience....
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Prix courant: 22,26$ ou 1 crédit
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26$ ou 1 crédit
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Auteur(s): Adrian Webster
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
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TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Discover how you can draw people in and achieve greater success, in just a few minutes each day....
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Prix courant: 22,26$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
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Prix courant: 25,63$ ou 1 crédit
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Auteur(s): Kerry Johnson MBA PhD
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Date de publication: 2022-01-25
- Langue: Anglais
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult....
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Prix courant: 22,26$ ou 1 crédit
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Auteur(s): Georgiana Laudi, Claire Suellentrop
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
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If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
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Fluff
- Écrit par NK le 2023-10-05
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
- Date de publication: 2023-08-24
- Langue: Anglais
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It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Auteur(s): Andy Cunningham
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
- Date de publication: 2021-08-05
- Langue: Anglais
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance....
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Prix courant: 22,97$ ou 1 crédit
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Auteur(s): Tim Templeton
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
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Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
- Date de publication: 2016-06-29
- Langue: Anglais
- The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends....
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Auteur(s): Anne Janzer
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Version intégrale
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Au global
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Performance
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Histoire
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Date de publication: 2017-05-16
- Langue: Anglais
- Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
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Prix courant: 15,61$ ou 1 crédit
Prix réduit: 15,61$ ou 1 crédit
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