Customer Marketing
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
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Histoire
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Auteur(s): Joe Vitale, Jeffrey Gitomer - foreword
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
- Date de publication: 2018-08-28
- Langue: Anglais
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Auteur(s): Thales S. Teixeira, Greg Piechota
- Narrateur(s): Tom Weitzel
- Durée: 11 h et 14 min
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrateur(s): Tom Weitzel
- Durée: 11 h et 14 min
- Date de publication: 2019-02-19
- Langue: Anglais
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Auteur(s): Gordon S. Linoff, Michael J.A. Berry
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
- Date de publication: 2018-12-25
- Langue: Anglais
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Prix courant: 38,97$ ou 1 crédit
Prix réduit: 38,97$ ou 1 crédit
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Auteur(s): Jack Mitchell
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.
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A good read for every compnay
- Écrit par James le 2019-02-20
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
- Date de publication: 2015-04-14
- Langue: Anglais
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2018-11-13
- Langue: Anglais
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This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Challenger Sale
- Taking Control of the Customer Conversation
- Auteur(s): Matthew Dixon, Brent Adamson
- Narrateur(s): Matthew Dixon, Brent Adamson
- Durée: 5 h et 43 min
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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meh...
- Écrit par Gaff2049 le 2019-12-05
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrateur(s): Matthew Dixon, Brent Adamson
- Durée: 5 h et 43 min
- Date de publication: 2019-07-16
- Langue: Anglais
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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No Thanks, I'm Just Looking
- Sales Techniques for Turning Shoppers into Buyers
- Auteur(s): Harry J. Friedman
- Narrateur(s): Adam Henderson
- Durée: 7 h et 3 min
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No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn, practical moneymaking steps. By saving countless hours of trial-and-error experience, listeners will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant.
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No Thanks, I'm Just Looking
- Sales Techniques for Turning Shoppers into Buyers
- Narrateur(s): Adam Henderson
- Durée: 7 h et 3 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Learn secrets of the trade from the master of retail selling and sales training....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.
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Horrible!
- Écrit par Tourika le 2020-08-10
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Date de publication: 2020-07-17
- Langue: Anglais
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Auteur(s): Greg Nanigian
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Auteur(s): Fred Reichheld, Rob Markey
- Narrateur(s): Walter Dixon
- Durée: 8 h
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrateur(s): Walter Dixon
- Durée: 8 h
- Date de publication: 2011-11-07
- Langue: Anglais
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Auteur(s): Ethan Beute, Stephen Pacinelli
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.
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Super helpful
- Écrit par Ryan Hartt le 2020-12-29
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
- Date de publication: 2019-11-19
- Langue: Anglais
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Auteur(s): Joe Federer
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Auteur(s): Richard Abraham
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
- Version intégrale
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Narrateur(s): Peter Ganim
- Durée: 2 h et 55 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving"....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- Auteur(s): Mike Weinberg
- Narrateur(s): Mike Weinberg
- Durée: 8 h et 1 min
- Version intégrale
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Au global
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Histoire
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Great reminder of the sales basics
- Écrit par Amazon Customer le 2024-03-16
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- Narrateur(s): Mike Weinberg
- Durée: 8 h et 1 min
- Date de publication: 2020-08-25
- Langue: Anglais
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
- Version intégrale
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Au global
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Performance
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Histoire
In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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