Customer Marketing
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Auteur(s): Martin Kihn, Christopher B. O’Hara
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
- Date de publication: 2021-05-11
- Langue: Anglais
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Auteur(s): Al Lautenslager
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Version intégrale
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Date de publication: 2018-10-23
- Langue: Anglais
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Version intégrale
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Auteur(s): Frank Eliason
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
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Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all-time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees.
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A guide to refocusing your business on those who matter most: customers and employees....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Auteur(s): David J. Mullen Jr.
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
- Date de publication: 2014-05-02
- Langue: Anglais
- The best financial advisors are well equipped to succeed regardless of market conditions....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Marketing 6.0
- The Future Is Immersive
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Date de publication: 2023-12-19
- Langue: Anglais
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Auteur(s): Peter Fader
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Date de publication: 2024-07-09
- Langue: Anglais
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Prix courant: 13,15$ ou 1 crédit
Prix réduit: 13,15$ ou 1 crédit
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Auteur(s): Charles H. Green
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Sales Badassery
- Kick Ass. Take Names. Crush the Competition.
- Auteur(s): Frank J. Rumbauskas Jr.
- Narrateur(s): Steve Marvel
- Durée: 6 h et 15 min
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Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference - they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction.
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Sales Badassery
- Kick Ass. Take Names. Crush the Competition.
- Narrateur(s): Steve Marvel
- Durée: 6 h et 15 min
- Date de publication: 2019-06-06
- Langue: Anglais
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Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Gamification Marketing for Dummies
- Auteur(s): Zarrar Chishti
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
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Gamification Marketing for Dummies
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,59$ ou 1 crédit
Prix réduit: 17,59$ ou 1 crédit
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Auteur(s): David Cancel, Dave Gerhardt
- Narrateur(s): Brian Hutchison
- Durée: 6 h et 57 min
- Version intégrale
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Au global
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Histoire
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrateur(s): Brian Hutchison
- Durée: 6 h et 57 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Predictive Marketing
- Easy Ways Every Marketer Can Use Customer Analytics and Big Data
- Auteur(s): Omer Artun, Dominique Levin PhD
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 44 min
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Au global
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Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.
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Predictive Marketing
- Easy Ways Every Marketer Can Use Customer Analytics and Big Data
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 44 min
- Date de publication: 2017-06-13
- Langue: Anglais
- Predictive Marketing is a predictive analytics primer for organizations large and small....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Auteur(s): Mo Bunnell
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
- Version intégrale
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
- Date de publication: 2024-08-27
- Langue: Anglais
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Version intégrale
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Version intégrale
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Au global
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Version intégrale
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Au global
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Performance
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Histoire
Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Auteur(s): Ulrik Lehrskov-Schmidt
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
- Version intégrale
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Au global
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Performance
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Histoire
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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