Customer Marketing
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Auteur(s): Dennis Snow, Teri Yanovitch
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
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In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A step-by-step guide to designing and implementing an amazing customer service culture....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Auteur(s): Blake Morgan
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
- Date de publication: 2019-10-29
- Langue: Anglais
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In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Auteur(s): Peter Kozodoy, Sharon Lechter - foreword
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrateur(s): Peter Kozodoy, Coleen Marlo
- Durée: 8 h et 58 min
- Date de publication: 2020-12-29
- Langue: Anglais
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Auteur(s): David Brownlee
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
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Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Auteur(s): Sean D'Souza
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
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The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
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Helped my consulting business
- Écrit par Rally le 2020-01-17
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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrateur(s): Sean D'Souza
- Durée: 4 h et 21 min
- Date de publication: 2015-08-21
- Langue: Anglais
- The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Auteur(s): Steve Miller
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
- Date de publication: 2020-12-07
- Langue: Anglais
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt"....
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Prix courant: 10,05$ ou 1 crédit
Prix réduit: 10,05$ ou 1 crédit
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Auteur(s): Joe Lazauskas, Shane Snow
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 15 min
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
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Not worth it- Only emphasizes the importance of stories, but doesn’t tell how to create good stories
- Écrit par Ruhi Sood le 2024-01-07
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 15 min
- Date de publication: 2018-05-30
- Langue: Anglais
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Online Marketplace Advantage
- Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- Auteur(s): Adrien Nussenbaum, Philippe Corrot
- Narrateur(s): Shawn Compton
- Durée: 5 h et 34 min
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In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.
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The Online Marketplace Advantage
- Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- Narrateur(s): Shawn Compton
- Durée: 5 h et 34 min
- Date de publication: 2023-04-25
- Langue: Anglais
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In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. The Online Marketplace Advantage reveals the strategies every enterprise needs to take the lead....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Auteur(s): Andy Cunningham
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
- Date de publication: 2021-08-05
- Langue: Anglais
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance....
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Prix courant: 21,92$ ou 1 crédit
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Dealing with Difficult People
- Auteur(s): Roy Lilley
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Dealing with Difficult People
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Auteur(s): Lou Imbriano
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Auteur(s): Roger Dooley
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
- Date de publication: 2021-08-03
- Langue: Anglais
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Auteur(s): Jon Taffer, Karen Kelly
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Very insightful and easy to listen to
- Écrit par Andrew Pololos le 2021-03-12
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Auteur(s): Julie Thomas
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
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In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Date de publication: 2023-10-31
- Langue: Anglais
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Sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
- Auteur(s): Gabe Zichermann, Joselin Linder
- Narrateur(s): Tom Dheere
- Durée: 5 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.
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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
- Narrateur(s): Tom Dheere
- Durée: 5 h et 21 min
- Date de publication: 2011-11-09
- Langue: Anglais
- Harness the power of games to create extraordinary customer engagement....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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