Customer Marketing
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The Intention Economy
- When Customers Take Charge
- Auteur(s): Doc Searls
- Narrateur(s): Doc Searls
- Durée: 8 h et 48 min
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While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. New customer tools will provide the engine, with Vendor Relationship Management providing the consumer counterpart to vendors’ Customer Relationship Management systems. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
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The Intention Economy
- When Customers Take Charge
- Narrateur(s): Doc Searls
- Durée: 8 h et 48 min
- Date de publication: 2012-08-17
- Langue: Anglais
- Caveat venditor - let the seller beware....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Fish! For Life
- Auteur(s): Stephen C. Lundin, John Christensen, Harry Paul
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
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Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.
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Fish! For Life
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Millions of business people have used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively....
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Prix courant: 15,14$ ou 1 crédit
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Auteur(s): Ben McConnell, Jackie Huba
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
- Date de publication: 2006-01-01
- Langue: Anglais
- When customers are truly thrilled about their experience with your product, they can become "evangelists"....
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Prix courant: 28,18$ ou 1 crédit
Prix réduit: 28,18$ ou 1 crédit
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Auteur(s): Julie Thomas
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
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In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Date de publication: 2023-10-31
- Langue: Anglais
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Sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Dealing with Difficult People
- Auteur(s): Roy Lilley
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Dealing with Difficult People
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Auteur(s): Jay Baer
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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pretty basic
- Écrit par Utilisateur anonyme le 2019-12-26
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Date de publication: 2016-03-01
- Langue: Anglais
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Auteur(s): Bob Gilbreath
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
- Date de publication: 2009-10-09
- Langue: Anglais
- This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Auteur(s): Paul Cherry
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 14 min
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 14 min
- Date de publication: 2017-12-14
- Langue: Anglais
- As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal....
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Prix courant: 26,00$ ou 1 crédit
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Sandler Enterprise Selling
- Winning, Growing, and Retaining Major Accounts
- Auteur(s): David H. Mattson, Brian W. Sullivan
- Narrateur(s): Sean Pratt
- Durée: 4 h et 44 min
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This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.
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Sandler Enterprise Selling
- Winning, Growing, and Retaining Major Accounts
- Narrateur(s): Sean Pratt
- Durée: 4 h et 44 min
- Date de publication: 2018-04-01
- Langue: Anglais
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This step-by-step book is designed for selling teams committed to high achievement in the enterprise environment. You'll discover practical solutions to the complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Auteur(s): Jeff Shore
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift - a common phenomenon in which a prospect simply forgets about the product offering and goes dark - is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.
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Great content, highly recommend 👌
- Écrit par ACalgary le 2022-11-07
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
- Date de publication: 2022-01-04
- Langue: Anglais
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Auteur(s): Hank Hoffmeier
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
- Date de publication: 2018-10-26
- Langue: Anglais
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- Auteur(s): Brian Tracy, Michael Tracy
- Narrateur(s): Brian Tracy, Michael Tracy
- Durée: 7 h et 6 min
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If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- Narrateur(s): Brian Tracy, Michael Tracy
- Durée: 7 h et 6 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Unlimited Sales Success is loaded with eye-opening facts and exercises, peppered with stories of great selling techniques in action, and organized into a use-it-now approach....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Auteur(s): Peter Fader
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Date de publication: 2024-07-09
- Langue: Anglais
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Auteur(s): Georgiana Laudi, Claire Suellentrop
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
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Fluff
- Écrit par NK le 2023-10-05
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
- Date de publication: 2023-08-24
- Langue: Anglais
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It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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