Customer Marketing
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 23,76$ ou 1 crédit
Prix réduit: 23,76$ ou 1 crédit
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Auteur(s): Chandler Wright
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
- Date de publication: 2020-02-28
- Langue: Anglais
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If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020 will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Auteur(s): John Rosso, David Mattson
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
- Date de publication: 2018-06-01
- Langue: Anglais
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Customer Relationship Marketing: An Introductory Course About Understanding the Management of Customer Relationship and Its Different Types
- Auteur(s): John Hawkins
- Narrateur(s): Robert Plank
- Durée: 35 min
- Version intégrale
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Relationships build businesses... how do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have a connection and trust with you - they don't just need the product. This is very important to understand. From this amazing audiobook, you are about to learn the following information: how to build a strong CRM database for marketing, blending marketing and your CRM, how to improve your CRM to benefit your marketing, and much more.
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Customer Relationship Marketing: An Introductory Course About Understanding the Management of Customer Relationship and Its Different Types
- Narrateur(s): Robert Plank
- Durée: 35 min
- Date de publication: 2019-01-17
- Langue: Anglais
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If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have a connection and trust with you - they don't just need the product. This is very important to understand....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Auteur(s): Erik Peterson, Tim Riesterer
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
- Date de publication: 2021-07-20
- Langue: Anglais
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion....
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Prix courant: 15,45$ ou 1 crédit
Prix réduit: 15,45$ ou 1 crédit
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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Auteur(s): Josh Nelson
- Narrateur(s): Frank Di Piazza
- Durée: 3 h et 15 min
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The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….
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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Narrateur(s): Frank Di Piazza
- Durée: 3 h et 15 min
- Date de publication: 2022-09-02
- Langue: Anglais
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While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Auteur(s): Jamey Stegmaier
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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excellent reference
- Écrit par Utilisateur anonyme le 2021-03-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Date de publication: 2015-09-04
- Langue: Anglais
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Prix courant: 18,13$ ou 1 crédit
Prix réduit: 18,13$ ou 1 crédit
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Version intégrale
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.
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Horrible!
- Écrit par Utilisateur anonyme le 2020-08-10
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People Love You
- The Real Secret to Delivering Legendary Customer Experiences
- Narrateur(s): Jeb Blount
- Durée: 5 h et 7 min
- Date de publication: 2020-07-17
- Langue: Anglais
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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Date de publication: 2020-08-29
- Langue: Anglais
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Auteur(s): Anne Janzer
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
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Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Narrateur(s): Anne Janzer
- Durée: 4 h et 37 min
- Date de publication: 2017-05-16
- Langue: Anglais
- Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things....
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Prix courant: 15,61$ ou 1 crédit
Prix réduit: 15,61$ ou 1 crédit
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
- Date de publication: 2018-04-11
- Langue: Anglais
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Customer Love
- Great Stories about Great Service
- Auteur(s): Mac Anderson
- Narrateur(s): Derek Shetterly
- Durée: 1 h et 19 min
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In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."
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Customer Love
- Great Stories about Great Service
- Narrateur(s): Derek Shetterly
- Durée: 1 h et 19 min
- Date de publication: 2014-07-03
- Langue: Anglais
- Mac Anderson has compiled a fantastic audiobook filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans....
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Prix courant: 17,80$ ou 1 crédit
Prix réduit: 17,80$ ou 1 crédit
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Auteur(s): Blake Morgan
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
- Date de publication: 2019-10-29
- Langue: Anglais
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In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
- Date de publication: 2015-12-06
- Langue: Anglais
- Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Version abrégée
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Au global
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrateur(s): Jim Bond
- Durée: 10 h et 11 min
- Date de publication: 2008-04-29
- Langue: Anglais
- Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle....
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Prix courant: 32,00$ ou 1 crédit
Prix réduit: 32,00$ ou 1 crédit
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How to Get Clients Now
- Get Paid More and Make High Ticket Sales in 5 Simple Steps!: Getting Clients in the Digital Age: How to Attract Customers & Clients in 2022 and Beyond!
- Auteur(s): Mark Beckwith
- Narrateur(s): Matthew Longmire
- Durée: 26 min
- Version intégrale
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Business owners all over the world have changed incomes and lives through learning the art of generating clients in the digital age. The trouble with most methods that people learn on the internet is that, they often require a ton of ad spend or a large social media following.
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How to Get Clients Now
- Get Paid More and Make High Ticket Sales in 5 Simple Steps!: Getting Clients in the Digital Age: How to Attract Customers & Clients in 2022 and Beyond!
- Narrateur(s): Matthew Longmire
- Durée: 26 min
- Date de publication: 2022-06-16
- Langue: Anglais
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Business owners all over the world have changed incomes and lives through learning the art of generating clients in the digital age. The trouble with most methods that people learn on the internet is that, they often require a ton of ad spend or a large social media following....
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Version intégrale
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Au global
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Performance
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Histoire
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Veuillez réessayer plus tardÉchec du suivi du balado
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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