Customer Marketing
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Auteur(s): Katie Delahaye Paine
- Narrateur(s): Vanessa Hart
- Durée: 7 h et 27 min
- Version intégrale
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrateur(s): Vanessa Hart
- Durée: 7 h et 27 min
- Date de publication: 2020-07-09
- Langue: Anglais
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Auteur(s): Anthony Kennada, Brian Halligan - foreword
- Narrateur(s): James Fouhey
- Durée: 7 h et 2 min
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrateur(s): James Fouhey
- Durée: 7 h et 2 min
- Date de publication: 2019-11-26
- Langue: Anglais
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Auteur(s): Jason Miles
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
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Pretty comprehensive but somewhat dry
- Écrit par Agustus le 2022-03-31
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
- Date de publication: 2021-08-07
- Langue: Anglais
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Auteur(s): Frank Eliason
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
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Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all-time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees.
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At Your Service
- How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
- Narrateur(s): Nicholas Tichovsky
- Durée: 7 h et 7 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A guide to refocusing your business on those who matter most: customers and employees....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Auteur(s): Brent Keltner
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
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The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
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Great ideas - heavy with technobabble
- Écrit par Fred Barbe le 2023-04-06
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey....
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Prix courant: 28,37$ ou 1 crédit
Prix réduit: 28,37$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Auteur(s): Susan McPherson, Jackie Ashton
- Narrateur(s): Susan McPherson
- Durée: 8 h et 14 min
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.
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Disappointed
- Écrit par Anonymous le 2024-01-16
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Narrateur(s): Susan McPherson
- Durée: 8 h et 14 min
- Date de publication: 2021-08-31
- Langue: Anglais
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Auteur(s): David J. Mullen Jr.
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
- Date de publication: 2014-05-02
- Langue: Anglais
- The best financial advisors are well equipped to succeed regardless of market conditions....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43$ ou 1 crédit
Prix réduit: 4,43$ ou 1 crédit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Auteur(s): Peter Fader
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Date de publication: 2024-07-09
- Langue: Anglais
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Prix courant: 13,15$ ou 1 crédit
Prix réduit: 13,15$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,59$ ou 1 crédit
Prix réduit: 17,59$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Auteur(s): Charles H. Green
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it....
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Prix courant: 22,97$ ou 1 crédit
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Auteur(s): Anne MacKeigan
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
- Date de publication: 2018-11-01
- Langue: Anglais
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System....
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Prix courant: 14,47$ ou 1 crédit
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Auteur(s): Martin Kihn, Christopher B. O’Hara
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrateur(s): Sean Pratt
- Durée: 9 h et 9 min
- Date de publication: 2021-05-11
- Langue: Anglais
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Prix courant: 22,26$ ou 1 crédit
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Auteur(s): Roland Smart
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
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Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
- Date de publication: 2017-02-10
- Langue: Anglais
- Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Auteur(s): Nick Mehta, Kellie Capote
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
- Version intégrale
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Au global
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Performance
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Histoire
In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
- Date de publication: 2024-07-09
- Langue: Anglais
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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