Customer Marketing
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Auteur(s): John Rosso, David Mattson
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrateur(s): Sean Pratt
- Durée: 3 h et 13 min
- Date de publication: 2018-06-01
- Langue: Anglais
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Prix courant: 21,00$ ou 1 crédit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Auteur(s): A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
- Date de publication: 2019-02-26
- Langue: Anglais
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Auteur(s): Fred Reichheld, Rob Markey
- Narrateur(s): Walter Dixon
- Durée: 8 h
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrateur(s): Walter Dixon
- Durée: 8 h
- Date de publication: 2011-11-07
- Langue: Anglais
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Cult of the Customer
- Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 14 min
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In today's competitive business climate, you can't just satisfy your customers. You need to give them experiences that they won't forget. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. He describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement".
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The Cult of the Customer
- Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 14 min
- Date de publication: 2018-11-20
- Langue: Anglais
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In today's competitive business climate, you can't just satisfy your customers. You need to give them experiences that they won't forget. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- Auteur(s): Matt Oechsli
- Narrateur(s): Joe Bronzi
- Durée: 6 h et 19 min
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Only for those that want to earn > $250K / year
- Écrit par Dorel Samoila le 2023-02-15
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- Narrateur(s): Joe Bronzi
- Durée: 6 h et 19 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Attract and retain affluent customers and clients....
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Prix courant: 22,26$ ou 1 crédit
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Marketing: A Love Story
- How to Matter to Your Customers
- Auteur(s): Bernadette Jiwa
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
- Date de publication: 2016-01-22
- Langue: Anglais
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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Prix courant: 16,68$ ou 1 crédit
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Auteur(s): Will Guidara
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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Promote from within,
- Écrit par Utilisateur anonyme le 2024-10-05
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
- Date de publication: 2022-10-25
- Langue: Anglais
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Prix courant: 20,40$ ou 1 crédit
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No Thanks, I'm Just Looking
- Sales Techniques for Turning Shoppers into Buyers
- Auteur(s): Harry J. Friedman
- Narrateur(s): Adam Henderson
- Durée: 7 h et 3 min
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No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn, practical moneymaking steps. By saving countless hours of trial-and-error experience, listeners will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant.
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No Thanks, I'm Just Looking
- Sales Techniques for Turning Shoppers into Buyers
- Narrateur(s): Adam Henderson
- Durée: 7 h et 3 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Learn secrets of the trade from the master of retail selling and sales training....
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Prix courant: 22,26$ ou 1 crédit
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Auteur(s): Billy Broas, Tiago Forte, Ali Abdaal
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Marketing: The Brian Tracy Success Library
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 2 h et 54 min
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The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.
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Marketing: The Brian Tracy Success Library
- Narrateur(s): Brian Tracy
- Durée: 2 h et 54 min
- Date de publication: 2014-11-18
- Langue: Anglais
- The success of your business depends on the success of your marketing efforts....
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Prix courant: 16,68$ ou 1 crédit
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Auteur(s): Susan McPherson, Jackie Ashton
- Narrateur(s): Susan McPherson
- Durée: 8 h et 14 min
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.
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Disappointed
- Écrit par Anonymous le 2024-01-16
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Narrateur(s): Susan McPherson
- Durée: 8 h et 14 min
- Date de publication: 2021-08-31
- Langue: Anglais
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....
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Prix courant: 22,26$ ou 1 crédit
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Auteur(s): John Warrillow
- Narrateur(s): Don Hagen
- Durée: 5 h et 15 min
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Excellent book.
- Écrit par Dave le 2018-09-14
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrateur(s): Don Hagen
- Durée: 5 h et 15 min
- Date de publication: 2015-02-05
- Langue: Anglais
- Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A giant ad for their product.
- Écrit par Brian Middleton le 2018-04-09
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
- Date de publication: 2017-10-10
- Langue: Anglais
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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Prix courant: 22,13$ ou 1 crédit
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Auteur(s): Ethan Beute, Stephen Pacinelli
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.
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Super helpful
- Écrit par Ryan Hartt le 2020-12-29
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Rehumanize Your Business
- How Personal Videos Accelerate Sales and Improve Customer Experience
- Narrateur(s): Ethan Beute, Stephen Pacinelli
- Durée: 6 h et 26 min
- Date de publication: 2019-11-19
- Langue: Anglais
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Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough....
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Prix courant: 22,26$ ou 1 crédit
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Auteur(s): Joe Vitale, Jeffrey Gitomer - foreword
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrateur(s): Steve Menasche
- Durée: 9 h et 5 min
- Date de publication: 2018-08-28
- Langue: Anglais
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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Prix courant: 21,92$ ou 1 crédit
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Auteur(s): Kindra Hall
- Narrateur(s): Kindra Hall
- Durée: 7 h et 15 min
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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Diamond in the Rough
- Écrit par C. L. Aingworth le 2020-05-12
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Narrateur(s): Kindra Hall
- Durée: 7 h et 15 min
- Date de publication: 2019-09-24
- Langue: Anglais
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....
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Prix courant: 25,63$ ou 1 crédit
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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Great book for Selling!
- Écrit par linh Diep le 2021-01-12
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Date de publication: 2019-01-07
- Langue: Anglais
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Auteur(s): Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 53 min
- Version intégrale
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Histoire
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Super annoyed
- Écrit par Utilisateur anonyme le 2023-12-08
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Narrateur(s): Arthur Morey
- Durée: 7 h et 53 min
- Date de publication: 2020-04-21
- Langue: Anglais
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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