Customer Marketing
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Auteur(s): Stephen Wunker, David Farber, Jessica Wattman
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
- Date de publication: 2016-11-07
- Langue: Anglais
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Auteur(s): Andy Cunningham
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
- Date de publication: 2021-08-05
- Langue: Anglais
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Auteur(s): Erin Verbeck, Sarah Petty
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
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Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
- Date de publication: 2021-07-29
- Langue: Anglais
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A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Market Your Genius
- How to Generate New Leads, Get Dream Customers, and Create a Loyal Community
- Auteur(s): Nikki Nash
- Narrateur(s): Nikki Nash
- Durée: 4 h et 41 min
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Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.
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Market Your Genius
- How to Generate New Leads, Get Dream Customers, and Create a Loyal Community
- Narrateur(s): Nikki Nash
- Durée: 4 h et 41 min
- Date de publication: 2021-08-24
- Langue: Anglais
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In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Auteur(s): Jeff Cobb
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.
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Leading the Learning Revolution
- The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Narrateur(s): Erik Synnestvedt
- Durée: 7 h et 5 min
- Date de publication: 2013-01-15
- Langue: Anglais
- Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
- Date de publication: 2009-11-12
- Langue: Anglais
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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All Business Is Still Show Business
- Create Distinction and Earn Standing Ovations from Customers in a Hyper-Competitive Marketplace
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 10 min
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In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.
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All Business Is Still Show Business
- Create Distinction and Earn Standing Ovations from Customers in a Hyper-Competitive Marketplace
- Narrateur(s): Scott McKain
- Durée: 5 h et 10 min
- Date de publication: 2018-01-30
- Langue: Anglais
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In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? Find out....
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Prix courant: 25,00$ ou 1 crédit
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- Auteur(s): Frank J. Pietrucha
- Narrateur(s): Sean Pratt
- Durée: 6 h et 22 min
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In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- Narrateur(s): Sean Pratt
- Durée: 6 h et 22 min
- Date de publication: 2014-04-15
- Langue: Anglais
- In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Auteur(s): Dr. Mindy Weinstein
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Date de publication: 2022-12-13
- Langue: Anglais
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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62 Free Ways to Grow Your Business Profits
- Plus Dozens of Other Marketing Tactics to Attract New Customers and Keep Them Buying - And Guerrilla Marketing in Action!
- Auteur(s): Jay Conrad Levinson
- Narrateur(s): Jay Conrad Levinson
- Durée: 7 h et 38 min
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62 Free Ways to Grow Your Business Profits will stimulate hundreds of breakthrough ideas for you to ponder. Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before! Jay Levinson is like a walking encyclopedia of marketing insight.
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62 Free Ways to Grow Your Business Profits
- Plus Dozens of Other Marketing Tactics to Attract New Customers and Keep Them Buying - And Guerrilla Marketing in Action!
- Narrateur(s): Jay Conrad Levinson
- Série: Nightingale-Conant: Business
- Durée: 7 h et 38 min
- Date de publication: 2015-01-06
- Langue: Anglais
- Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before....
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Prix courant: 43,98$ ou 1 crédit
Prix réduit: 43,98$ ou 1 crédit
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Personalized
- Customer Strategy in the Age of AI
- Auteur(s): Mark Abraham, David C. Edelman
- Narrateur(s): Christopher Douyard
- Durée: 7 h
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Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrateur(s): Christopher Douyard
- Durée: 7 h
- Date de publication: 2024-11-05
- Langue: Anglais
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Auteur(s): John G. Miller
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
- Date de publication: 2010-01-05
- Langue: Anglais
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Auteur(s): David Brownlee
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
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Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers....
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Prix courant: 25,00$ ou 1 crédit
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
- Date de publication: 2018-04-11
- Langue: Anglais
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Say What: A Manager's Quick Guide to Dynamic Team Building and Motivation
- Auteur(s): Clair Tarry
- Narrateur(s): Clair Tarry, Fred McCausland
- Durée: 1 h et 11 min
- Version intégrale
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Au global
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Performance
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Histoire
If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that. Learn the eight common every day words society uses, in most cultures around the world which create argumentative settings, self-defensive reactions and, communication breakdown.
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Excellent guidance with practical applications
- Écrit par Utilisateur anonyme le 2023-07-05
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Say What: A Manager's Quick Guide to Dynamic Team Building and Motivation
- Narrateur(s): Clair Tarry, Fred McCausland
- Durée: 1 h et 11 min
- Date de publication: 2019-04-10
- Langue: Anglais
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If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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