Customer Marketing
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Auteur(s): David Brownlee
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
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Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Lean Solutions
- How Companies and Customers Can Create Value and Wealth Together
- Auteur(s): James P. Womack, Daniel T. Jones
- Narrateur(s): James P. Womack
- Durée: 4 h et 16 min
- Version abrégée
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In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.
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Lean Solutions
- How Companies and Customers Can Create Value and Wealth Together
- Narrateur(s): James P. Womack
- Durée: 4 h et 16 min
- Date de publication: 2005-10-05
- Langue: Anglais
- Why aren't consumers any happier? Because everything surrounding the process of obtaining and using all these products causes us frustration and disappointment....
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Prix courant: 17,43$ ou 1 crédit
Prix réduit: 17,43$ ou 1 crédit
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Auteur(s): Jim Doyle
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach.
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
- Date de publication: 2021-11-05
- Langue: Anglais
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Auteur(s): Bruce Loeffler, Brian Church
- Narrateur(s): Kevin Young
- Durée: 8 h et 47 min
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Narrateur(s): Kevin Young
- Durée: 8 h et 47 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Bring Disney-level customer experience to your organization with insider guidance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Auteur(s): Alex L. Goldfayn
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
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The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
- Date de publication: 2013-09-13
- Langue: Anglais
- The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success.....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Auteur(s): William Ammerman
- Narrateur(s): Jason Culp
- Durée: 8 h et 48 min
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Narrateur(s): Jason Culp
- Durée: 8 h et 48 min
- Date de publication: 2019-06-14
- Langue: Anglais
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Auteur(s): Dr. Mindy Weinstein
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Date de publication: 2022-12-13
- Langue: Anglais
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Auteur(s): Sumoreads
- Narrateur(s): Michael London Anglado
- Durée: 40 min
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Narrateur(s): Michael London Anglado
- Durée: 40 min
- Date de publication: 2018-02-26
- Langue: Anglais
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Auteur(s): Dave Anderson
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
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The 10 strategies in this book will build your confidence and competence, so that the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
- Date de publication: 2009-12-27
- Langue: Anglais
- The 10 strategies in this book will build your confidence and competence, helping you sell to any grumpy, cranky, whiney SOB....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Sales 101
- From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
- Auteur(s): Wendy Connick
- Narrateur(s): Annette Romano
- Durée: 6 h et 45 min
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Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.
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Sales 101
- From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
- Narrateur(s): Annette Romano
- Durée: 6 h et 45 min
- Date de publication: 2019-09-17
- Langue: Anglais
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Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Auteur(s): Hank Hoffmeier
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
- Date de publication: 2018-10-26
- Langue: Anglais
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Auteur(s): Bryan Eisenberg, Jeffrey Eisenberg
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Date de publication: 2023-01-10
- Langue: Anglais
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Agile Brand Guide to Customer Journey Orchestration
- Evaluating, Buying, and Implementing a CJO Platform for Marketers
- Auteur(s): Greg Kihlstrom
- Narrateur(s): Ben Perry
- Durée: 1 h et 4 min
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The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, and how to evaluate and implement a platform once you have selected it.
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The Agile Brand Guide to Customer Journey Orchestration
- Evaluating, Buying, and Implementing a CJO Platform for Marketers
- Narrateur(s): Ben Perry
- Durée: 1 h et 4 min
- Date de publication: 2023-01-19
- Langue: Anglais
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The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Attract & Keep Customers for Life
- 4 Abilities to Build Trust, Communicate Your Value, and Charge What You're Worth (Revised & Expanded)
- Auteur(s): Terry Begue
- Narrateur(s): Aubrey Johnson
- Durée: 4 h et 21 min
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In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.
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Attract & Keep Customers for Life
- 4 Abilities to Build Trust, Communicate Your Value, and Charge What You're Worth (Revised & Expanded)
- Narrateur(s): Aubrey Johnson
- Durée: 4 h et 21 min
- Date de publication: 2022-04-29
- Langue: Anglais
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In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Auteur(s): Erik Peterson, Tim Riesterer, Conrad Smith, Autres
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
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The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
- Date de publication: 2021-09-24
- Langue: Anglais
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The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Auteur(s): Simon Mainwaring
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
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A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
- Date de publication: 2011-08-29
- Langue: Anglais
- Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit....
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Prix courant: 41,67$ ou 1 crédit
Prix réduit: 41,67$ ou 1 crédit
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Super Fans
- How to Create Unwavering Customer Loyalty
- Auteur(s): EMBA, Purdeep Sangha
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Version intégrale
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You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.
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Super Fans
- How to Create Unwavering Customer Loyalty
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Date de publication: 2017-08-21
- Langue: Anglais
- You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry....
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Auteur(s): Anne Bahr Thompson
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Version intégrale
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Au global
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Performance
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Histoire
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Date de publication: 2017-11-17
- Langue: Anglais
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes....
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Prix courant: 33,39$ ou 1 crédit
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